Something odd has happened along Mitsubishis supposed exit from the US new car market: it has updated its Outlander crossover SUV, has shown us a PHEV version of the same and this Japanese car manufacturer just introduced an all-new Mitsubishi Mirage at the New York International Auto Show. Perhaps rumors of Mitsubishis demise have been exaggerated after all.
The newest model, however, does not guarantee Mitsubishis success in the ultra-competitive domestic market. Indeed, it will take a lot more than an all-new Mitsubishi Mirage to stem the brand’s losses. In 2012, its sales fell by more than 20 percent in a market that grew by about 14 percent. Just 57,790 vehicles were sold reports Bloomberg Businessweek, far below the 345,000 Mitsubishi models driven off of dealer lots in 2002.