Battling it out for US sales positioning.
The Renault-Nissan Alliance makes for one of the largest car manufacturers in the world, but when it comes to selling new cars in the US, Honda continues to trump Nissan. No Renault models are sold stateside, leaving Japan’s No. 2 manufacturer to battle that country’s third-largest manufacturer for US sales positioning.
Nissan easily outsells Honda globally, but in two markets — Thailand and the United States — Honda is still ahead. Though beating Honda in Thailand may be important, shedding its mostly four-decade deficit to Honda in the US seems like a never-ending quest.