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There is yellow and then there is Shock Yellow.

SEMA 2019 Chevy Camaro — When your “yellow” is brighter than the center stripe, this is what you get.

We’re still two weeks away from the start of the 2018 SEMA Show, which has become the definitive auto show for all things wild and crazy. Just like its host city, Las Vegas.

Automotive manufacturers routinely roll out one or more special models at SEMA, capitalizing on the massive media attention this event supplies. SEMA isn’t open to the public, but thousands of journalists give it ample coverage, so its almost like you are there.

Shocking 2019 Chevrolet Camaro

GM isn’t waiting for the show to start to tease us with one very special version of the 2019 Chevy Camaro. The Shock yellow exterior color lives up to its name, a can’t miss model that also includes several concept touches.

Those touches include a relocated bow time emblem along with hood and fender graphics.

2019 Chevy Camaro

Joining this special model (which will be available in early 2019) is a personalized Camaro LT convertible. The convertible will be shown in Satin Steel Grey Metallic and feature concept red accents and other accessories. Chevrolet will showcase more than a dozen models in total at this year’s show.

The dazzling Camaro coincides with a fresh look Chevrolet gave to the 2019 Camaro. Explained Steve Majoros, director of Chevrolet Car and Crossover Marketing. “It’s the perfect canvas for personalization, and the new Shock color and available accessories demonstrate only some of the possibilities customers have to make the Camaro entirely theirs.”

New Accessories and Performance Parts

The expanded roster of Chevrolet accessories and performance parts were developed by the same designers and engineers who created the Camaro, in an effort to supply coherent design and performance unification.

You’ll find such features as all-new ground effects, a black wing spoiler, a fuel door with exposed carbon-fiber insert, black Camaro fender badges, 50-state-legal cold-air induction kits, Recaro seats, a Brembo six-piston front brake upgrade kit and various 1LE suspension components.

2018 Chevy Camaro

Refreshed Chevy Camaro

The 2019 Camaro refresh features new front-end styling on some models, including the fascia, grille, hood and lighting. The lighting upgrades include dual-element headlamps and new LED signature lighting. The ZL1 trim returns with its airflow optimized front-end styling, while the RS Package provides its own unique headlamps and signature lights.

From the rear, the 2019 Camaro gains new tail lamps with a dual-element design. Red lenses are found on the LS and LT trims, with the RS, SS and ZL1 decked in dark-tinted clear lenses.

Additional changes for 2019 include a new Turbo 1LE model. The Camaro SS now offers a 10-speed automatic transmission with pads shifters, launch control and line lock. Updated wheel designs, the latest in Chevrolet infotainment, an available full-display rearview camera and available forward collision alert round out the changes.

2019 Chevrolet Camaro Shock Yellow SEMA

2018 SEMA Show

Auto Trends won’t have a direct presence in Las Vegas this year, but we’ll share highlights and special takes about the 2018 SEMA Show. Word has it that several flamboyant models are on tap, but that’s par for the course in a city that is known for its glitziness.

Audi’s U.S. chief heads to Volkswagen.

2018 Volkswagen Tiguan — The VW Tiguan is a roomy, compact SUV.

Audi of America’s loss is Volkswagen of America’s gain. This week, Volkswagen announced that Audi’s president will become president and CEO of the Volkswagen Group of America as well as head the Volkswagen brand in North America, beginning November 1, 2018.

Scott Keogh’s appointment is significant as it comes just as the Volkswagen brand seeks greater recognition in the ultra-competitive U.S. market. Notably, the German automaker forfeited its place as America’s favorite import brand of the 1950s and 1960s, allowing upstarts from Japan to take its place. Only recently, Volkswagen has been trying to expand its reach by introducing a pair of updated or new crossovers in the compact Tiguan and the midsize Atlas.

Moving Audi Forward

Keogh joined Audi in 2006 as its chief marketing officer. In 2012, he was appointed president just as Audi was undertaking a stateside expansion that doubled sales from 2010 to 2015. Today, Audi is the fourth best-selling luxury automotive brand in the U.S., trailing only Mercedes-Benz, BMW and Lexus.

Scott Keogh, from Audi to Volkswagen Group leadership.

Through September, Audi’s U.S. sales are up 3.92 percent on 164,834 units sold. For the same period, the mainstream Volkswagen brand is enjoying a 5.45-percent increase based on 266,217 units sold.

Both brands are thriving in a marketplace where overall sales are down 4 percent so far this year.

Audi’s ascendancy, of course, cannot be attributed to just one person. That said, Keogh has instilled confidence in the brand and will turn over the reigns to Mark Del Rosso, who is currently serving as the head of Bentley of the Americas.

Del Rosso will assume his new position on December 1. His replacement has not yet been named.

Finding Volkswagen’s Place

Although Keogh joins Volkswagen as is sales improve, the brand is still attempting to find its way in a fast-changing market. The earlier diesel scandal still looms over the company, which has had to pay tens of billions of dollars in fines and compensation costs. Importantly, its once trusty line of diesel engines is now gone. The automaker has since redirected its investment strategy to electric vehicles, but the company is still playing catch up.

Volkswagen’s strongest vehicle lines have long been the Golf and Jetta, along with their many variants. But as consumer interests shift to crossovers, Volkswagen has been making the transition too. Indeed, in recent years we have seen an all-new Tiguan, a compact crossover SUV, updated to take on its current competitors. The previous model was considered too small to matter much, but the new model corrects that deficiency.

2018 Volkswagen Atlas — The VW Atlas is this brand’s largest SUV.

The surprise hit (for some analysts, but not this one) is the Atlas, a seven-passenger, midsize crossover SUV. The new model succeeds in a segment led by the likes of the Ford Explorer, Toyota Highlander, Chevrolet Traverse, Honda Pilot and Nissan Pathfinder.

Though its sales pale in comparison to the best sellers, Volkswagen moves more Atlas models than the Buick Enclave and Mazda CX-9.

Keogh and the Challenges Ahead

Besides electrification, Volkswagen has other challenges to tackle. Likely, we’ll see additional variations on the VW Atlas theme, with five-passenger and hybrid versions likely. A subcompact SUV is very much needed, although we like VW’s strategy whereby the Golf SportWagen and Golf Alltrack supply something different for the market.

Volkswagen must also decide whether the midsize Passat sedan deserves a lease on life. Built at the company’s Chattanooga, Tennessee, manufacturing plant, that space might be better used for a utility vehicle. We think Volkswagen will eventually discontinue the Passat, while introducing the new Arteon sedan. It’ll stay with its core Golf and Jetta cars and lean on an ever-widening range of people movers to increase market share.

If Keogh is able to replicate at least a portion of Audi’s success while overseeing the Volkswagen Group, the automaker may very well find itself taking away customers from its many competitors. That’s something that should send a shudder through corporate boardrooms in Detroit, Tokyo, Seoul and elsewhere.

Volkswagen Arteon — This sleek Arteon may replace both the CC and Passat.

See Also — First Impressions of the Second-Generation Volkswagen Tiguan

Scott Keogh and VW Arteon photos copyright Volkswagen Group of America; all other photos belong to Auto Trends Magazine.

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SEMA Shock Yellow Chevy Camaro Dazzles