Ford Motor Company Archives — Auto Trends Magazine

Upstart electric vehicle maker Rivian hasn’t manufactured one production-ready model yet, but that hasn’t kept outside parties from investing in it. This U.S. manufacturer has a plant in Normal, Illinois, along with four development centers. Rivian boasts Amazon and Ford as investors, and just this month added Cox Automotive as yet another important stakeholder.

The Latest Stake: Cox Automotive

The Cox Automotive $350 million investment follows $700 million from Amazon and $500 million from the Ford Motor Company. Despite the $1.55 billion invested by these three contributors and funds contributed by others, Rivian remains an independent company. As a result of this latest contribution, Cox gains a board seat and Rivian receives an important cash outlay.

So, who is Cox Automotive? The company is a subsidiary of Cox Enterprises, which was launched in 1898 when James M. Cox purchased the Dayton (Ohio) Daily News. Since then, the company has evolved to include the present Cox Communications — a U.S. cable company — and the Cox Media Group, a broadcasting, publishing, and digital media group.

In 2014, Cox formed Cox Automotive, which includes top brands such as Kelley Blue Book and AutoTrader. The automotive arm is also heavily involved in auto retailing, with Dealertrack, Dealer.com, and Vinsolutions in its portfolio. Manheim Auctions is yet another Cox Automotive holding.

In a press release from Rivian, we uncover Cox’s motive for investing in the automaker. “We are excited by Rivian’s unique approach to building an electrified future and to be part of the positive impact its products will bring to our roads and the world around us,” said Sandy Schwartz, president of Cox Automotive. “This investment complements Cox Automotive’s own commitment to environmental change through our Cox Conserves efforts.”

Certainly, taking a stake in Rivian enables Cox to claim an early slice of an electrified future. This move may also give the company an avenue to market new vehicles.

Two Rivian Models

Based on Rivian’s timeline, we’re still more than a year away from seeing the company’s first two models launch: the R1T pickup truck and the R1S utility vehicle. The two models share a common skateboard chassis and will be offered in 105 kWh, 135 kWh, and 180 kWh battery pack sizes.

The standard model offers a robust 402 horsepower and 413 pound-feet of torque. its most powerful version has an output of 754 horsepower and 823 pound-feet of torque. Thus, the two models boast a 0-60 mph acceleration time of under five seconds to as fast as three seconds, depending on the battery size. Vehicle range is from 230/240 to 400/410 miles, which should meet the needs of the vast majority of drivers.

Partners and Consumer Demand

If there is any probable downside to Rivian (besides executing what they’ve promised to build), then that would be demand. Indeed, Rivian is entering an unchartered territory with an electric pickup truck, as no production model has ever been built or marketed. Traditional pickup truck owners enjoy their big gas- and diesel-powered models, and may not be ready to make a switch, especially away from a brand they’ve long trusted.

We think, however, Rivian stands a very good chance with starting on the right foot, thanks in large part to its investors. For example, Amazon needs delivery vehicles and may use the R1S to supplement its fleet. Although the vehicles are smaller than the Mercedes-Benz vans now in use, the Rivian’s footprint may be ideal for cities.

Cox will likely bolster its company fleet with both models. Its cable division might easily integrate the pair, upfitting the pickup for its residential services.

As for Ford, don’t look for Rivian models to supplant the F-150 and Ranger anytime soon. However, a promised electric Ford truck may tap Rivian technology, perhaps even sharing the skateboard platform to create a third model line.

Competition and Consumer Demand

Rivian can also expect competition from Tesla, which promises its own pickup truck will eventually arrive on the scene. And if this new breed of models proves stout and affordable, the swing to electrification may finally gain traction. If so, expect more investors to beat a Rivian path.

Additional Rivian News

Rivian’s Electric Truck as a Meal Ticket

EV Shocker! Ford, Not GM Invests in Rivian

About EV Maker Rivian

Rivian Automotive Draws Interest From GM, Amazon

The Ford Motor Company has received thousands of complaints about the dual-clutch transmissions found in some of its models. Specifically, owners of 2011-2016 Fiesta and 2012-2016 Focus models have complained to Ford about problems, which have caused these cars to operate dangerously or break down. Ford settled one suit earlier for $35 million, but the case may be reopened and expanded significantly, with billions of dollars at stake.

Attorneys representing consumers nationwide are arguing that the DPS6 transmission found in select models is prone to “shuddering, slipping, bucking, jerking, hesitation while changing gears, premature internal wear, delays in downshifting and, in some cases, sudden or delayed acceleration.” You’ll find personal injury and commercial litigation specialists working on behalf of affected owners, although we recommend Ford owners visit the Public Citizen website and search for “Vargas v. Ford Motor Company” for details about the legal action.

Legal Action on Behalf of Affected Owners

So, who is affected by the lawsuit and what might the result be if the outcome favors the plaintiffs?

1. Nearly two million owners. The lawsuit filed by Public Citizen covers 1.9 million Fiesta and Focus owners whose cars were equipped with the affected six-speed dual-clutch automatic transmission. Not included are thousands of drivers who chose a manual transmission or who cars were built in the 2017 model year or later. That latter group of owners aren’t covered, at least not yet.

2. Thousands of dollars are at stake. Public Citizen isn’t the only one representing affected Ford owners. Attorneys familiar with California’s Lemon Law have filed claims. They’ve also filed Auto Fraud claims and are seeking to reimburse consumers for their losses. If consumers prevail, Ford may be required to buy back the vehicles, pay for repairs, or cover related costs. Thousands of dollars in settlement money for each owner is at stake. Reports indicate that Ford’s payout may top $4 billion.

Your Affected Ford Vehicle

If you are the current owner of an affected Fiesta or Focus vehicle, the following are among the problems you may encounter with them:

1. Clunking or chattering noises while shifting.

2. Vehicle rolls back on a hill while stopped.

3. Delay while shifting.

4. Shuddering or vibration while automatically shifting between gears.

5. Delayed response when accelerating.

6. Transmission gear hunting.

7. A sharp rise or fall in engine RPM when shifting.

California Lemon Law

California has one of the toughest lemon law statutes in the nation. The state “requires a vehicle manufacturer that is unable to repair a vehicle to conform to the manufacturer’s express warranty after a reasonable number of repair attempts to
replace or repurchase the vehicle.”

The state does not set the number on “reasonable repair attempts.” However, there are guidelines for determining when a “reasonable number” of repairs have been made. California’s law covers all cars, pickup trucks, vans, and utility vehicle. Also covered are the chassis, chassis cab, and drivetrain of a motorhome.

The California law extends to dealer-owned vehicles, demonstrators, vehicles purchased or leased for business use as well as for personal use. It is a wide blanket that covers vehicles throughout that model’s original warranty period.

Lemon Laws by State

All 50 states have lemon laws, but there are some differences in what these laws state For instance, in some states just one or two repair visits may result in state action.

You can where you stand by visiting the Center for Auto Safety website and clicking the Lemon Law Library tab. There, you’ll find out information about the Magnuson-Moss Warranty Act and federal emissions warranties. The site also offers details about secret warranties, small claim courts, and the National Motor Vehicle Title Information System.

See Also — Lemon Law Guidance forNew Vehicle Owners

Ford Motor Company

Rivian Attracts Another Investor;
More to Follow?