Genesis G80

On the Road With a 2018 Genesis G80

September 6, 2018 by admin 5 Comments

Luxury meets value with the Genesis G80

2018 Genesis G80 — The Genesis G80 is available in three trims. It has three engine choices and an automatic transmission.

Hyundai launched the Genesis luxury brand launched in 2016 with plans to steadily expand it to six models. Carved out of Hyundai, this marque is comprised of G70 (compact), G80 (midsize) and G90 (full-size) sedans. Two SUVs will soon follow; a third model of a not-yet-determined body style should arrive in 2021.

Genesis competes with a host of luxury brands, including Audi, BMW, Cadillac, Infiniti, Jaguar, Lexus and Mercedes-Benz. Its traditional rear-wheel-drive architecture gives it the right to take on the best models in the business.

Recently, a Genesis G80 sedan was delivered for my inspection. It is a model I’m very familiar with, both under the Genesis moniker and when it was marketed as the Hyundai Genesis. I’ve always liked this sedan, which is stylish, generously appointed and attainable.

2018 Genesis G80

2018 Genesis G80 Overview

The 2018 Genesis G80 seats five and comes with standard rear-wheel drive and available all-wheel drive. This model has three engine choices — each one is paired with an eight-speed automatic transmission.

Pay a visit to the Genesis G80 splash page and you’ll find 10 trim choices for your consideration. In reality, there are three trims, with each one corresponding to the engine choice. Thus, the standard prices are as follows: 3.8 ($41,750); 3.3T or Sport ($55,250); and 5.0 ($57,000). Add $975 for the destination charge and another $2,500 for all-wheel drive.

The 3.8 is where the package options kick in. The Premium Package ($5,000) builds on the standard features, adding LED foglights, a power tilt-and-slide panoramic sunroof, a Lexicon 14-speaker surround sound audio, a 7-inch color LCD multi-information display, wireless device charging (front) Qi standard, front and rear parking sensors, ventilated front seats, heated rear seats, a power rear sunshade, and manual rear side window shades.

You can also upgrade to the Ultimate Package ($10,100), which builds on the standard trim and Premium Package. Here, you’ll find shift-by-wire, full LED headlights with dynamic bending light (DBL) technology, premium leather seating surfaces, a power driver seat cushion extender and side bolster, genuine matte-finish wood trim and aluminum trim, a heads-up display, a multi-view camera system, a 9.2” HD touchscreen, Lexicon 17-speaker surround sound audio, a power trunk lid, and a dual mode front vent control and CO2 Sensor.

2018 Genesis

Your Choice of Engines

Credit Genesis with giving the G80 three engine choices and very good ones at that.

2018 Genesis G80 The standard engine displaces 3.8 liters, generating 311 horsepower and 293 pound-feet of torque. It is also the most efficient one too, making 19 mpg in the city and 27 mpg on the highway. This one runs on regular gasoline.

A twin-turbo 3.3-liter V6 with 365 horsepower and 376 pound-feet of torque is the second engine choice. Models equipped with this engine make 17 mpg in the city and 25 mpg on the highway and take premium gasoline.

The third engine choice is the lone V8, which displaces 5.0 liters and has an output of 420 horsepower and 383 pound-feet of torque. The EPA-estimated fuel economy comes in at 16 mpg in the city and 24 mpg on the highway. You’ll fuel with premium gasoline too.

Equipped the Way You Want

Genesis is big on value and that’s evident by just how well this model is equipped. We’ll look at the three main trims and what you get with each one.

Genesis G80 3.8

The G80’s roster of standard equipment is strong, beginning with the exterior.

2018 Genesis G80 This model comes with Bi-Xenon HID headlights with LED daytime running lights (DRL), high beam assist, power-folding and heated dual side mirrors with turn-signal indicators, 18-inch alloy wheels and a hands-free open trunk.

Inside, the G80 has push-button start to go with keyless entry. This model also comes with a leather-wrapped and power-controlled tilt-and-telescopic steering column, leather seats, 12-way power front seats with dual automatic climate control, and an automatic-dimming rearview mirror. A drive mode select allows you to choose between normal, eco and sport modes.

Among tech features, the 2018 G80 includes a 7-speaker audio system with satellite radio and a CD player.

2018 Genesis G80 Genesis also includes an 8-inch color touch-screen with navigation, Android Auto and Apple CarPlay smartphone compatibility, Bluetooth and two USB ports. Genesis also provides three years complimentary connected car services and three years SiriusXM Travel Link services.

Among safety tech you’ll find a rearview camera with parking guidelines, lane keep assist, lane departure warning, blind spot detection, rear cross-traffic alert and driver attention alert. Genesis also includes automatic emergency braking with pedestrian detection.

Genesis G80 Sport (3.3T)

2018 Genesis G80 Besides the twin-turbo V6 engine, the Genesis G80 Sport adds such features as a panoramic power glass tilt and slide sunroof and a vehicle anti-theft system with engine mobilizer.

Inside, this trim has a power rear sunshade. All other tech and safety features remain the same.

Genesis G80 5.0

The V8 engine is the most significant difference at this trim level. The other one is the addition of front fog lights.

On the Road

My test Genesis G80 3.8 with rear-wheel drive came with zero options. That doesn’t mean it wasn’t well equipped as noted above. It just means you can find a midsize luxury sedan in the low-$40,000 range and that alone is good news.

What you have with the standard model is a quiet, comfortable riding sedan. Step-off acceleration is adequate and passing power is satisfactory. The transmission is properly matched with this engine, shifting through cogs quickly with no hunting detected.

The steering is light to the touch with limited feedback. On twisty roads and when pulling out of corners, its lack of handling precision becomes evident. Not in a disturbing way, but as a matter of fact. And that fact is a sedan like the BMW 5 Series is still difficult to beat.

Hours of backcountry road traveling gave me a good feel for what the Genesis G80 is all about. It is not a corner carver, but it acquits itself everywhere else and that’s what customers expect in this segment. In the G80, Genesis found what most customers want and delivers it.

2018 Genesis G80

Parting Thoughts: Genesis G80

The 2018 Genesis G80 delivers solid value for the segment. A number of competing models start around $50,000 and usually offer a turbocharged four-cylinder engine as the base engine. The Audi A6, Cadillac CTS and Lexus GS are three such models that come to mind.

Notably, when comparing this model to the Lexus, there is a near $5,000 price difference between Genesis and Lexus and even then you’re comparing a V6 engine to a small turbo four. Choose the GS 350 F Sport and you’ll pay $52,260 or just over $10,000 more than the G80 for a V6 that also makes 311 horsepower. Sure, the Lexus has better handling, but in all other areas, these two sedans are nearly equal.

As for the model of your choosing, adding the Ultimate Package gives you a well-equipped sedan, one that is priced like the Lexus, but with more features. Here, you get the most bang for the buck, although if enhanced performance is important to you, then you’ll look at the two other engine choices instead.

2018 Genesis G80

2018 Genesis G80 Specifications

Genesis	2018 G80
Segment	Midsize Luxury Sedan
Base Sticker Price	$41,750 (plus $995 destination fee)
Price as tested	$42,725 (RWD 3.8)
Engine No. 1	3.8-liter, V6
Horsepower	311 @ 6,000 RPMs
Torque (lb.-ft.)	293 @ 5,000 RPMs
Transmission	Eight-speed automatic
Engine No. 2	5.0-liter, V8
Horsepower	420/407 @ 6,000 RPMs
Torque (lb.-ft.)	383/372 @ 2,500 to 5,000 RPMs
Transmission	Eight-speed automatic
Engine No. 3	3.3-liter, twin turbo
Horsepower	365 @ 6,000 RPMs
Torque (lb.-ft.)	376 @ 1,300 to 4,500 RPMs
Transmission	Eight-speed automatic
Seating	5 (2+3)
Curb Weight (pounds)	4,195 to 4,561
Wheelbase (inches)	118.5
Length (inches)	196.5
Width (inches)	74.4
Height (inches)	58.3
Head room (f,r — inches)	39.4, 38.2/41.1
Leg room (f,r — inches)	45.7, 35.0
Shoulder room (f,r — inches)	58.3, 57.1
Hip room (f,r — inches)	N/A, N/A
Storage (cubic feet)	15.3
Gross vehicle weight (pounds)	5,259 to 5,512
Towing (pounds)	3,500 pounds (2.0L)
Payload (pounds)	780 to 951
Fuel	regular
Fuel Tank (gallons)	20.3
EPA Fuel MPG (city/highway)	19/27 (3.8L RWD); 16/24 (5.0L RWD); 17/25 (3.3L RWD)
Manufacturing Plant	Ulsan, South Korea

2018 Genesis G80
See Also — Genesis to Separate From Hyundai Showrooms

Genesis to Separate From Hyundai Showrooms

January 29, 2018 by admin 2 Comments

Hyundai’s Genesis luxury marque takes the next step.

Genesis Gangham, the first standalone showroom for Hyundai’s luxury brand.

Launched in November 2015, the Genesis brand has quietly and steadily continued to transition away from Hyundai to stand on its own. Hyundai’s luxury marque is currently composed of just two models, with a third sedan on the way. By 2020, the Genesis nameplate should include six models — three sedans and three SUVs.

Standalone Genesis Showrooms

The big news right now has everything to do with the way the Genesis markets its products. Currently, Hyundai dealerships carry the Genesis, carving out showroom space to present its two models. Certainly, that’s not an ideal way to advance a luxury brand, something Hyundai Motors will rectify by awarding standalone Genesis dealerships to top-tier retailers.

The Hyundai-Genesis split follows a seven-year test of the brand with American consumers. Beginning with the Hyundai Genesis Sedan, followed by the Genesis Coupe and Hyundai Equus, consumer interest and acceptance was quickly confirmed. Indeed, the Genesis sedan quickly became one of the top sellers in the segment. Moreover, consumers expressed interest in a standalone brand, much in the same way Toyota maintains Lexus.

To begin the transition, Hyundai replaced the Equus with an all-new Genesis G90, while an updated Genesis sedan received the Genesis G80 name. However, the Genesis Coupe did not make the transition and ultimately Hyundai discontinued it. Even so, we may yet see a Genesis sport coupe at some point, but it isn’t a priority for the brand.

The first standalone Genesis showroom opened in early January in Korea. Dubbed “Genesis Gangham,” the new showroom sits in Seoul’s Samsung-dong, Gangnam-Gu, the city’s prime business district. The showroom features a “launch bay,” where the drive experience begins. There, shoppers have a choice of five test drive courses on public roads around the district.

Genesis G70 Sedan — The all-new Genesis G70 sedan arrives April 2018.

US Market Showrooms

As for the US market, Hyundai plans to give some of its 350 elite-level dealers priority to apply for standalone dealerships, according to Automotive News. For the 2019 model year, Hyundai dealers not making the cut will quit selling Genesis product, but will receive compensation from the automaker to cover inventory, training and equipment to service Genesis models and for helping raise Genesis awareness.

Genesis plans to award approximately 100 locations in 48 markets across the United States. Top markets include such major cities as Los Angeles, Chicago and New York as well as San Francisco, Miami and Washington, DC. Some markets will have just one Genesis showroom. Genesis will announce its initial franchise recipients in the coming months, requiring showrooms to open no later than the end of 2020.

New Genesis Product

As for the upcoming product, the compact G70 sedan is on sale in Korea and arrives in the US this Spring. The Genesis G70 targets such models as the BMW 3 Series, Cadillac ATS and the Mercedes-Benz C-Class.

See Also —Raise the Stakes: 2019 Genesis G70

As for the first of three Genesis SUVs, the GV80 Fuel Cell Concept revealed at the 2017 New York International Auto Show likely points to what’s in store. That said, Auto Trends believes the main model will feature a conventional gas-powered drivetrain with a fuel cell or hybrid optional. Hyundai Motors is deeply invested in vehicle electrification, perhaps serving as variants on conventional models such as the GV80.

Genesis GV80 Concept — The Genesis concept points to the brand’s first SUV.

Strong Luxury Sales

Hyundai Motors’ “go slow” approach to growing the Genesis brand comes as US auto sales pulled back slightly in 2017, following seven consecutive years of growth. Luxury model growth has slowed also, but consumers continue to flock to many models with higher price points. Launching a new brand is an extremely expensive and laborious proposition, a cost Hyundai Motors’ will spread out for several years to come.

See Also — Midsize Luxury Sedan: 2017 Genesis G80

Second Look: 2017 Genesis G80

March 9, 2017 by admin 5 Comments

All-wheel drive and the luxury to go with it.

The Genesis G80 is a midsize luxury sedan, designed to take on such models as the Audi A6, BMW 5 Series, Cadillac CTS, Mercedes-Benz E-Class, and the Lexus GS. Up until last year, we knew this vehicle as the Hyundai Genesis, but as of 2017, Genesis is now its own brand.

Thus, last year’s Hyundai Genesis is now this year’s Genesis G80, while the Hyundai Equus was replaced by an all-new G90 model. Consider the G80 as a refresh of the previous Genesis sedan model, adding more standard equipment as befits a luxury marque.

The 2017 Genesis G80 is offered in seven model or package choices: Standard 3.8 RWD ($41,400), Standard 3.8 AWD ($43,900), 3.8 Premium Package RWD ($46,150), 3.8 Premium Package AWD ($48,650), 3.8 Ultimate Package RWD ($50,350), 3.8 Ultimate Package AWD ($52,850), and a 5.0 Ultimate Package AWD ($54,550). Add $950 for destination.

My initial Genesis G80 visitor arrived in November, a V8-powered rear-wheel drive model. Three months later a G80 AWD model showed up, powered by a 3.8-liter V6 engine. For now, all-wheel drive is available only with the V6, but a V8 AWD option is in the works.

2017 Genesis G80.

2017 Genesis G80

The G80 wades into the luxury arena much in the same way a swimmer enters the water surrounded by sharks. Its starting price undercuts the competition by $5,000 to $11,000 or more, but the lower price point isn’t the only factor Genesis uses to win new customers.

Indeed, the Genesis brand carries over the lengthy 10-year, 100,000-mile powertrain warranty offered by Hyundai and builds on that with valet service, roadside assistance, and free maintenance — each service for three years or 36,000 miles, whichever comes first. Complimentary connected car services and satellite TravelLink is included in that critical timeframe too — typically matching the lease term for these models.

Notably, each warranty and service feature is something luxury shoppers want (and expect) when investing in a particular brand — here, Genesis not only shows up, but it shows off.

2017 Genesis G80.

The Look and Feel of Luxury

Besides my two recent G80 visitors, I had a pair of Genesis sedan models prior to the brand transformation. The G80 is nearly identical to the previous Genesis, but with no signs of “H” or Hyundai badging. The winged Genesis logo is in place, underscoring what the new brand is all about.

What is familiar about the G80 is everything else from its long, elegant visage to its hexagonal grille with six horizontal bars. Wrap-around headlamps, LED accent lights, and LED fog lamps complete this sedan’s frontal presentation.

From the sides, Genesis opted for a more conservative approach, eschewing the dramatic lines and body sculpting found in such Hyundai models as the Sonata. That said, a distinctive character line at the door handle level adds interest along with rocker panel trim, and creased wheel wells. Furthermore, standard 18-inch alloy wheels add flair and distinction to this midsize luxury sedan.

From the rear, you’ll find a trunk lip spoiler. Large wraparound combination lights, reflectors and dual exhaust ports are also present.

2017 Genesis G80.

Quiet, Luxurious Cabin

I enjoy luxury cars in this class for a number of reasons. That they actually seat five people without compromise is one of those reasons.

Sporty, firm bucket seats are up front, offering generous shoulder and hip bolstering. The split 60-40 fold-down rear bench seat includes a fold-0down center compartment with storage and two cup holders. As much as I like the third seat placement option, folding the middle position provides near limo-like comfort.

All G80 models are dressed in full grain leather with contrast stitching. Seat surfaces are smooth, comfortable, and easy on the body. Available genuine wood trim dresses the lower dashboard and can be found on various inlays in the cabin. Chrome trim and soft-touch materials are also present.

The G80 features a long list of standard equipment, including 12-way power-operated front seats, heated front seats, a leather-wrapped heated steering wheel with a tilt and telescopic function, an 8-inch touchscreen center display, full power accessories, Android Auto and Apple CarPlay, satellite radio, and a hands-free trunk.

Choose the premium package ($4,750) and you’ll also get a power tilt and slide panoramic sunroof, a rearview camera with parking guidelines, wood and aluminum trim upgrades, a 14-speaker Lexicon audio system, power rear sunshade, and manual side window sunshades. You can also choose the ultimate package ($4,200), what brings in upgraded leather, head-up display, a 9.2-inch color display with navigation, and a 17-speaker Lexicon audio system. All told, my test model retailed for $53,800, plus destination.

2017 Genesis G80

Safety Features and Ratings

All G80 models are equipped with nine airbags, including a driver knee airbag. The usual anti-lock brakes, and stability and traction control, are also present.

You also get automatic emergency braking, what works in tandem with smart cruise control and lane keep assist for stop pig this sedan if you don’t apply the brakes on time. One of my favorite tests of this feature takes place on high-speed roads with the occasional traffic light. As the sedan approaches the intersection with traffic stopped, it begins to slow down and come to a full stop. Not once did I have my foot away from the vicinity of the brake pedal, however. Just in case….

All models also come with blind spot detection and rear cross-traffic alert, and lane departure warning.

The Insurance Institute for Highway Safety (IIHS) has awarded the 2017 G80 with its Top Safety Pick+ award, its highest honor. Similarly, the National Highway Traffic Safety Administration (NHTSA) has bestowed its top five-star crash test rating on the Genesis.

2018 Genesis G80.

Your Choice of Engines

The G80 line and the Genesis sedan before it has always been marked by two engine choices: a 3.8-liter V6 with 311 horsepower and 293 pound-feet of torque or a 5.0-liter V8 engine with 420 horsepower and 383 pound-feet of torque. Both engines are paired with an eight-speed automatic transmission with manual shift mode and paddle shifters.

2017 Genesis G80. All-wheel drive certainly does make a difference for the G80 in the usual areas — twisty roads and wet surfaces. A dry week made it impossible for me to accurately gauge the sedan’s responsiveness, but it is safe to say that torque distribution is realized when conditions warrant.

Although performance is sufficient with the G80’s V6, I must admit wanting that extra bit of power a V8 supplies. But that means trading off available all-wheel drive for rear-wheel drive only. Beginning in 2018, optional all-wheel drive rolls out across the product line.

Also coming in 2018 is a third engine choice: a 3.3-liter, twin-turbo V6 engine with 365 horsepower and 376 pound-feet of torque. Available with the all-new G80 Sport trim, the new powertrain offers a tantalizing middle ground, while also giving Genesis a performance line it needs. I’m not about to say it’ll take it to the BMW M Line, Cadillac’s V-Series, or other performance lines offered by the luxury brands, but it is a step in the right direction.

Parting Thoughts

The new-for-2017 Genesis brand certainly has its work cut out for it. With two models to start, more product choices are needed. Next up is a compact G70 sedan, followed over the next few years by three more model lines. Clearly, Genesis intends to expand its footprint to offer a fully competitive line of vehicles.

Genesis will have to sell the brand to traditional luxury buyers and that’s never an easy thing. One reason why the brand was created was to offer separation between Hyundai and Genesis, much in the same way you have Toyota/Lexus, Nissan/Infiniti, and Honda/Acura. But those brands have years of experience behind them in a market where consumers are unkind to anything less than the best.

As for the G80, it provides an affordable gateway to the Genesis brand, a well-equipped model with all the trappings you would expect from a midsize, luxury sedan.

2017 Genesis G80.

Midsize Luxury Sedan: 2017 Genesis G80

November 3, 2016 by admin 8 Comments

The Genesis G80 has arrived, a rebadged and upgraded version of the previous Hyundai Genesis Sedan. The new model takes direct aim at the midsize luxury sedan market and does so with available well-equipped trim choices at very competitive prices.

Model Year Updates

The Genesis G80 is a new model name and one of two sedans tasked with launching the Genesis marque. In reality, the 2017 G80 represents a refresh of the 2016 Hyundai Genesis Sedan.

Besides the name change, the G80 reflects an equipment upgrade. Previously available active safety items such as lane keep assist, blind spot monitoring, automatic emergency braking, and adaptive cruise control are now standard. You’ll also find Android Auto and Apple CarPlay compatibility.

Prices do not include a $950 destination charge.

Exterior Overview

The elegant look of the previous Genesis Sedan returns, but with an updated grille and a new as well as more pronounced roofline. The sedan’s long sweeping lines and pronounced rear deck should remind you of similar European models with distinct profile creasing, rocker panel trim, and beautifully designed wheels adding flair and prominence.

All models are equipped with premium alloy wheels — 18 or 19 inches. You’ll also find automatic projector headlights, auto-leveling headlights, LED daytime running lights, LED taillights, dual power folding heated side mirrors with approach lights, and dual or quad exhaust tips. The power trunk lid and front fog LED lights are optional.

Interior Highlights

Midsize luxury sedans would be classified as large cars elsewhere and that’s exactly how the Genesis G80 measures up. This sedan offers honest to goodness room for five with excellent head, shoulder, hip, and legroom up front. In the rear compartment, leg room is a bit more constrained, especially if the driver’s seat is pushed completely back. This sedan also offers 15.3 cubic feet of storage space.

There is much to consider when examining the G80’s interior. As before, a large swathe of genuine wood trim covers the lower dashboard from the center stack to the rear door. The seats are covered in available full-grain leather with twin stitching. Metal grain or aluminum accents and high-end soft touch materials only enhance the look.

The 5.0 edition has more standard features; package upgrades on 3.8 trims may match most of what the top-trim G80 has to offer. Standard equipment includes a power driver’s seat with an extension, a power tilt and telescopic steering column, heated front seats, dual-zone climate control, and power accessories.

Available features include a panoramic tilt-and-slide sunroof, ventilated front seats, heated rear seats, and a heated steering wheel. All Genesis models are covered by a five-year, 60,000-mile new vehicle warranty; a 10-year, 100,000-mile powertrain warranty; and a seven-year, unlimited mile anti-perforation warranty.

Cutting-Edge Technologies

Technology fans will automatically be drawn to the Genesis G80 and all it has to offer. One standard feature is the automatic trunk opening system that senses your approach and opens the trunk automatically — no need to kick your foot under the rear bumper.

The available head’s-up display (HUD) provides such information as your speed, the local speed limit, audio system data, and advanced driver assistance data, including blind spot detection. All models include a proximity key for door unlock and push-button start.

On the media and navigation fronts, an available 900-watt, 17-speaker Lexicon Discrete Logic 7 audio system is sure to please. This system rivals the best audio packages out there and includes Gracenote album art, voice recognition, and 30 GB of music download via USB. Integrated technologies include both Apple CarPlay and Android Auto.

Key Safety Features

Fresh out of the gate, the 2017 G80 has garnered the Insurance Institute for Highway Safety’s Top Safety Pick+ award, its highest honor. This means the G80 received top scores in all five crash testing categories. The sedan also received a “superior” score for its standard crash avoidance & mitigation technology.

Besides the previously mentioned driver assist technologies, the G80 comes with high beam assist and a suite of nine airbags. Other luxury sedans matching the G80’s top score include the Acura RLX, Mercedes-Benz E-Class, Volvo S80, and the Audi A6.

On the Road

What do you expect to find under the hood of a midsize luxury sedan? A turbo-diesel engine? A twin-turbo gas engine? Typically, these two choices accompany the established European players, but neither are currently offered in the Genesis G80.

Instead, you have a choice of two gasoline engines. Standard is a 3.8-liter V6 engine making 311 horsepower and 293 pound-feet of torque. Also available is 5.0-liter V8 engine creating 420 horsepower and 383 pound-feet of torque. Both engines are paired with an eight-speed automatic transmission.

Only the V6 offers standard rear-wheel drive with available all-wheel drive. The V8 offers rear-wheel drive only. The EPA rates the RWD V6 at 18 mpg in the city and 28 mpg on the highway. The V8 comes in at 15 mpg in the city and 23 mpg on the highway. Yes, V8s are thirsty animals.

Our test model was powered by the V8. It does everything you expect: excellent off-the-mark acceleration, strong passing power, and so-so fuel economy. This sedan is quiet, rides smoothly, and brakes firmly.

Genesis says that the front shock towers of composed of aluminum, utilizing a diamond-strut bar for front structure rigidity leading to precise steering response. I concur that this arrangement does as advertised, enabling the G80 to navigate twisty roads with exactness. The rear features a multi-link suspension with an emphasis on enhancing lateral suspension stiffness and overall ride comfort.

Buyers preferring all-wheel drive have no powerplant choice, but the V6 engine. The AWD system distributes torque between the front and rear axles, sending more to the latter operating in sport mode. In any case, all powertrain choices feature a four-mode drive mode system — eco, normal, sport, and snow.

Parting Thoughts

So, now we have Genesis. That’s one more luxury brand to consider on top of Lexus, BMW, Cadillac, Infiniti, Mercedes-Benz, Lincoln, Acura, Jaguar, LandRover, Volvo, and Audi. I didn’t even include Alfa Romeo, Porsche, Tesla, and a few other marques of distinction.

Why consider Genesis? For a few reasons: it is a new brand, prices are reasonable, equipment levels are generous, and this marque isn’t like all the rest. Why drive something everyone else owns when you can be one of the first on your block to opt for the G80? At least that’s the thinking of some.

On the other hand, if you want a diesel or performance model, you’re out of luck. At least for right now. Also, you’re limited to just two model lines and they’re both large sedans. Utility vehicles and at least one coupe will follow, but you can’t purchase one right now. At least not from Genesis.

Some critics will point to Genesis’ Hyundai roots as if that’s a bad thing. It shouldn’t be, as Hyundai quality and resale values are sky high. Besides, didn’t we hear the same thing about Lexus when Toyota launched its own luxury brand more than a quarter of a century ago? In a few years Genesis brand cachet should improve, but be forewarned: prices may increase as well.

In all, you can’t go wrong considering the Genesis G80, especially if you’re an individual who prizes independent thinking and appreciates the brand’s trailblazing in a highly competitive segment. This writer thinks Genesis will take hold and is confident that it’ll attract its own share of core followers. The brand won’t challenge the market leaders anytime soon, but that shouldn’t keep Genesis off your shopping list.

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Hyundai Genesis Sedan: Grand Finale!

January 25, 2016 by admin 7 Comments

A final look at the outgoing Hyundai Genesis.

The Hyundai Genesis is marketed as a “premium luxury sedan” and is the first upscale model sold by this Korean manufacturer in North America. Introduced in 2009, it was soon joined by the unrelated Genesis Coupe and the still larger Hyundai Equus.

Separate Genesis Marque

Late in 2015, Hyundai announced the creation of a new luxury brand called Genesis. The flagship Equus is transitioning to the Genesis G90 and the current Hyundai Genesis will become the Genesis G80. When the G80 appears it will represent a mid-product cycle update of the Hyundai Genesis and assume the G80 naming convention for the 2017 model year. The second-generation Genesis was introduced for the 2015 model year.

Genesis is being separated from Hyundai to allow it to assume its own identity and to be better positioned to take on the likes of Audi, BMW, Cadillac, Infiniti, Lexus, Mercedes-Benz and other luxury marques. By 2020, six Genesis brand models will be offered. As for the showrooms, you’ll still find Genesis models sold under the same roof as Hyundai. At least for now.

2016 Hyundai Genesis 3.8 RWD

A 2016 Hyundai Genesis 3.8 RWD was a recent weekly driver, representing the base edition in the product line. Notably, Hyundai offers the 3.8 edition in standard rear-wheel drive ($38,750) and available all-wheel drive ($41,250) as well as in a 5.0 Ultimate edition ($53,850), but in rear-wheel drive only.

The 3.8 edition denotes a model powered by a 3.8-liter, V-6 engine, while the 5.0 edition represents a model powered by a 5.0-liter, V-8. The constitutive difference, of course, is in performance as well as with its amenities — the V-6 makes 311 horsepower and the V-8 is rated at 420 horsepower. Both power plants are paired with an 8-speed automatic transmission.

Hyundai delivered a Genesis with all the goods supplied in the V-8 sedan, except for the engine. By ordering three packages — Signature ($3,900), Tech ($3,500) and Ultimate ($3,500) — you get a well-appointed V6-powered luxury sedan for $50,600.

That’s about the same price you’ll pay for a base BMW 5 Series (528i), but in the BMW you’re looking at a turbocharged four-cylinder engine making 240 horsepower. It would cost you about $5,000 more to upgrade to comparable power, never mind coming away with base amenities (e.g.., imitation leather seats).

Elegant Countenance, Upscale Interior

I’ve been an admirer of the Hyundai Genesis since the sedan arrived stateside, but much more so with the second-generation model. From stem to stern, the current Genesis offers a style matching the European brands. The front fascia features a bold, horizontal six-slat grille with strong creases pushing out from both sides of the upper portion of the grille and running across the hood to the windshield line. On either side of the grille are large, wrap around lighting assemblies containing boomerang LED daytime running lights. At the base of the fascia are LED fog lamps featuring single rows of six lights each. The front fascia establishes the pattern for this model, proclaiming to all that this is no inconsequential conveyance.

The sedan’s stately profile is marked with upper character lines running from the headlights to the tail lamps, midriff lines connecting the wheels, and body sculpting located just above the chrome-bedecked rocker panels. A sloping roofline, an ever so slightly rising belt line and distinct alloy wheels are also present. From the rear, this model features oversized combination lamps with LED lights, a raised deck, reflector accents and dual embedded exhaust ports.

Inside, the cabin is bright, cavernous and elegantly appointed. You’ll find wood and aluminum trim with nary a cheap plastic covering in sight. The test model spoiled me with genuine matte finish wood, an essential ingredient for the included Ultimate package. That package also brought in a full-color head-up display, a power trunk lid, a premium 9.2-inch touchscreen with navigation, a 17-speaker Discrete 7 Logic audio system, and an enhanced climate control system.

The Signature package brought in the power tilt and telescopic steering column, a power tilt and slide sunroof, an integrated memory system for the heated and ventilated front seats, automatic dimming side mirrors, LED fog lights with a rearview camera, blind spot detection with rear cross-traffic alert, and a power rear sunshade with manual rear side window sunshades.

And just as the man on television opines, “But that’s not all!,” the tech package added still more amenities. Included were: premium leather seat surfaces, a power driver seat cushion extender, a haptic steering wheel, and an electronic parking brake. Several safety features were added too, including lane departure warning and lane keep assist, automatic emergency braking, and front and rear parking sensors.

A Premium Luxury Sedan

Suffice to say, a Hyundai Genesis without its many adornments might align closer to a Chrysler 300 or a Toyota Avalon, but the full-optioned amenities are what make this premium model extraordinary. Even the look and feel of the switches and knobs conveys its higher-end aura, underscoring the painstaking attention its designers performed on every aspect of the Genesis.

Luxury shoppers in this segment routinely want ultimate power and for them nothing less than the available V-8 would be acceptable. But the V-6 shouldn’t be quickly dismissed as its 311-hp output moves this sedan with competence — the 8-speed transmission shifts smoothly and quickly through the gear ratio.

Choose rear-wheel drive and place this sedan in sport mode, and you’ll enjoy straightforward handling, optimum steering and a thoroughly comfortable ride. Opt for all-wheel drive and the handling quotient improves accordingly.

What you won’t experience is pitching and diving as you handle the curves; braking is firm with no fade detected. Punch the V-6 and you’ll hit highway speeds in about seven seconds. If acceleration is a priority, then choose the V-8 to shave a full two seconds off that time.

Taking it to the Europeans

If the Hyundai Genesis were a mainstream model it would be categorized as a full-size sedan. On the luxury level, it is a midsize model and a competitor to the Mercedes-Benz E-Class, Cadillac CTS, Audi A6, Lexus GS, and the aforementioned BMW product.

Where the previous generation Hyundai Genesis had the looks, but not the driving feel rivaling the prominent European brands, the latest model is vastly improved, thanks in large part to Lotus-assisted chassis improvements, especially in the way the sedan handles.

Those changes combined with the Genesis’ beautiful countenance, high-end interior, and value proposition make this model a competitor. In the final analysis, you don’t need to wait for the Hyundai Genesis to morph into the Genesis G80 to come away with an effective European-like executive sedan.

2016 Hyundai Genesis

Sticker price from $38,750
Price as tested: $50,600
Seats 5
3.8-liter V-6 gasoline engine
311 horsepower @ 6,000 RPM
293 foot-pounds of torque @ 5,000 RPM
3.78 inches bore by 3.43 inches stroke
Engine compression ratio: 11.5-to-1
8-speed automatic transmission
Wheelbase: 118.5 inches
Length: 196.5 inches
Width: 74.4 inches
Height: 58.3 inches
Passenger volume: 107.7 cubic feet
Storage volume: 15.3 cubic feet
Towing capacity: NR
EPA: 18 mpg city, 29 mpg highway
Regular grade gasoline
Fuel tank: 20.3 gallons
Curb weight: From 4,138 pounds
IIHS safety rating: Top Safety Pick+ (2016)
Limited vehicle warranty: 5 years/60,000 miles
Powertrain warranty: 10 years/100,000 miles
Corrosion warranty: 7 years/unlimited miles
Hybrid warranty: 10 years/100,000 miles
Vehicle assembly: Asan, Korea

See Also — On the Road With a 2018 Genesis G80

Hyundai Genesis photos copyright Auto Trends Magazine.

Hyundai Unveils its Genesis Way

November 9, 2015 by admin 1 Comment

Hyundai is going its own way as it launches its Genesis marque.

The 2016 Hyundai Genesis sedan will become the 2017 Genesis G80.

In case you hadn’t heard, Hyundai has decided to launch its own luxury brand and will call it “Genesis,” the same name it uses for one of its high-end sedans. The Genesis brand will roll out in 2017 as two of its current models the Hyundai Genesis and Equus become the Genesis G80 and G90, respectively.

Korean automaker Hyundai has long considered its luxury options and originally decided its Hyundai nameplate was good enough to battle Lexus, Cadillac, Mercedes-Benz and other luxury makes. But Genesis will not do something competing manufacturers have done — make a clean break from its mainstream brand.

Genesis Builds on Hyundai

Instead, Hyundai will rely on its existing dealer network to promote the Genesis brand with the new models offered under the same roof. Where Japanese makes such as Toyota have worked diligently to launch and maintain Lexus as a separate entity, Hyundai is less concerned about the possible confusion and seems intent on building upon that.

Gradually, Hyundai plans to launch a series of rear-wheel drive models bearing the Genesis name and is poised to take on such models as the Mercedes-Benz C-Class, the Cadillac CTS, and the Lexus LS, to name a few. Once the original three sedans are launched, the automaker plans to add a coupe, crossover, and an SUV. Targeted models may include the BMW 4 Series, Audi Q5, and the Infiniti QX80.

2017 Genesis G80.

To get there, the Genesis brand will rely upon the capable shoulders of Belgian car designer Luc Donckerwolke, formerly with Bentley. Donckerwolke left the Volkswagen Group a few months before the Volkswagen diesel scandal was revealed and will be tasked with presenting a new look for the Genesis brand.

Hints of that look may have already been seen in the Hyundai Vision G Concept Coupe unveiled at Pebble Bech this year, a four-door model that may point to the upcoming G80. Regardless, in Donckerwolke, Hyundai gains a designer whose handiwork appears on such models as the Lamborghini Murciélago and Bentley’s Flying Spur.

Strong Challengers in Place

Moving directly into the luxury realm is not without its challenges as well as its challengers. Several brands are deeply entrenched — Lexus, Mercedes-Benz and BMW are a few that come to mind. Audi, despite its Volkswagen problems, is backed by the largest car manufacturer in the world. Cadillac and Lincoln are now receiving billions of dollars in new funding from GM and Ford, respectively. Even smaller brands such as Jaguar, Land Rover and Volvo have gained new life as new owners have stepped in. Acura and Infiniti will also stand in the way.

But challenge is not a word that has stopped Hyundai in the past. In the 1980s, when it was new to the car making business, its Excel subcompact introduced low-cost Korean cars to the US market. But it brought with it a reputation for shoddy build quality, something Hyundai has gradually overcome.

Today, the Hyundai and sister Kia brands are near the top of the leading quality surveys. Further, the parent Hyundai Kia Automotive Group is now the fourth largest car manufacturer in the world. Hyundai-Kia has the muscle and the deep pockets to go with it.

Product Mix and a Changing Market

Perhaps the biggest challenge for the Genesis marque may be its product mix. By going with sedans initially, it will miss out on crossovers and SUVs, body styles that are contributing to the rise of not a few luxury brands. Then again, by the time Genesis gains hold, consumer tastes might shift again, especially if fuel prices rise and luxury cars become popular again.

See Also — Midsize Luxury Sedan: 2017 Genesis G80

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