Hyundai Equus

Genesis to Separate From Hyundai Showrooms

January 29, 2018 by admin 4 Comments

Hyundai’s Genesis luxury marque takes the next step.

Genesis Gangham, the first standalone showroom for Hyundai’s luxury brand.

Launched in November 2015, the Genesis brand has quietly and steadily continued to transition away from Hyundai to stand on its own. Hyundai’s luxury marque is currently composed of just two models, with a third sedan on the way. By 2020, the Genesis nameplate should include six models — three sedans and three SUVs.

Standalone Genesis Showrooms

The big news right now has everything to do with the way the Genesis markets its products. Currently, Hyundai dealerships carry the Genesis, carving out showroom space to present its two models. Certainly, that’s not an ideal way to advance a luxury brand, something Hyundai Motors will rectify by awarding standalone Genesis dealerships to top-tier retailers.

The Hyundai-Genesis split follows a seven-year test of the brand with American consumers. Beginning with the Hyundai Genesis Sedan, followed by the Genesis Coupe and Hyundai Equus, consumer interest and acceptance was quickly confirmed. Indeed, the Genesis sedan quickly became one of the top sellers in the segment. Moreover, consumers expressed interest in a standalone brand, much in the same way Toyota maintains Lexus.

To begin the transition, Hyundai replaced the Equus with an all-new Genesis G90, while an updated Genesis sedan received the Genesis G80 name. However, the Genesis Coupe did not make the transition and ultimately Hyundai discontinued it. Even so, we may yet see a Genesis sport coupe at some point, but it isn’t a priority for the brand.

The first standalone Genesis showroom opened in early January in Korea. Dubbed “Genesis Gangham,” the new showroom sits in Seoul’s Samsung-dong, Gangnam-Gu, the city’s prime business district. The showroom features a “launch bay,” where the drive experience begins. There, shoppers have a choice of five test drive courses on public roads around the district.

Genesis G70 Sedan — The all-new Genesis G70 sedan arrives April 2018.

US Market Showrooms

As for the US market, Hyundai plans to give some of its 350 elite-level dealers priority to apply for standalone dealerships, according to Automotive News. For the 2019 model year, Hyundai dealers not making the cut will quit selling Genesis product, but will receive compensation from the automaker to cover inventory, training and equipment to service Genesis models and for helping raise Genesis awareness.

Genesis plans to award approximately 100 locations in 48 markets across the United States. Top markets include such major cities as Los Angeles, Chicago and New York as well as San Francisco, Miami and Washington, DC. Some markets will have just one Genesis showroom. Genesis will announce its initial franchise recipients in the coming months, requiring showrooms to open no later than the end of 2020.

New Genesis Product

As for the upcoming product, the compact G70 sedan is on sale in Korea and arrives in the US this Spring. The Genesis G70 targets such models as the BMW 3 Series, Cadillac ATS and the Mercedes-Benz C-Class.

See Also —Raise the Stakes: 2019 Genesis G70

As for the first of three Genesis SUVs, the GV80 Fuel Cell Concept revealed at the 2017 New York International Auto Show likely points to what’s in store. That said, Auto Trends believes the main model will feature a conventional gas-powered drivetrain with a fuel cell or hybrid optional. Hyundai Motors is deeply invested in vehicle electrification, perhaps serving as variants on conventional models such as the GV80.

Genesis GV80 Concept — The Genesis concept points to the brand’s first SUV.

Strong Luxury Sales

Hyundai Motors’ “go slow” approach to growing the Genesis brand comes as US auto sales pulled back slightly in 2017, following seven consecutive years of growth. Luxury model growth has slowed also, but consumers continue to flock to many models with higher price points. Launching a new brand is an extremely expensive and laborious proposition, a cost Hyundai Motors’ will spread out for several years to come.

See Also — Midsize Luxury Sedan: 2017 Genesis G80

Hyundai Azera: The Last Hurrah

March 27, 2017 by admin 5 Comments

2017 marks the final year for Hyundai’s flagship sedan.

American consumers continue to shift their new car purchase decisions to crossovers and that move has taken a toll. The Hyundai Azera will soon be no more, putting an end to this flagship sedan’s all-too-brief reign.

Auto Trends confirmed the news with Brandon Ramirez — Senior Group Manager, Product Planning at Hyundai Motor America — at a media event last week in Durham, NC.

12-Year Model Run

The Azera came on the scene in 2006, replacing the previous XG300 and XG350 as Hyundai’s flagship sedan. That reign ended in 2009 when the Genesis sedan arrived and slotted above the Azera, itself usurped in 2011 when the Equus was introduced.

Both the Genesis and Equus were recast as Genesis brand models in 2017, returning the Azera to its flagship status. But only temporarily it seems.

Indeed, the market has been none too kind to the Azera as well as to other full-size models. Some sedans, such as the Toyota Avalon, have fared better, while the Chevrolet Impala, Ford Taurus, and Buick LaCrosse have also struggled.

With deep double-digit year-over-year declines for the competing products, we may see others drop out of the market too. At least traditional rear-wheel drive models such as the Dodge Charger and Chrysler 300 continue to find success in a dwindling market.

The Original Hyundai Azera

The Azera’s appeal was strictly for consumers wanting a large sedan with a powerful engine to go with it. Hyundai complied by serving the 2006 Azera with a 3.8-liter V6 engine with 263 horsepower. In 2007, the Azera gained a smaller V6, a 3.3-liter for its all-new GLS trim.

Hyundai has always positioned the Azera as a premium sedan, although its dimensions were only a few inches larger than the midsize and far more popular Sonata. Besides V6 power, customers could count on standard leather seats, heated front seats, a rear power sunshade, and an advanced audio system.

2015 Hyundai Azera.

In 2009, a refreshed Azera debuted with a revised front end and new 17-inch wheels. The look was even more elegant than before and provided the right segue from the Sonata to the upcoming Genesis sedan.

Additional changes in 2011 brought in revised engines with dual continuously variable timing and a notable boost in power. Hyundai also swapped out the five-speed automatic for a six speed, improving fuel economy in the process.

Second-Generation Hyundai Azera

An all-new Azera was introduced in 2012, featuring an even more elegant appearance. An upgraded interior, expanded safety features, and the Hyundai BlueLink telematics system were among the many improvements. Hyundai dropped the larger V6 and introduced an all-new 3.3-liter V6 engine with 293 horsepower. It immediately became the most power dense V6 in its class.

Hyundai continued to update the Azera even as sales never reached anywhere near the company’s goals. Those changes included the latest in telematics and safety equipment and a new, lower price.

Yet, outside of its more popular midsize and compact models, the Azera never made the impact expected. At the same time, Hyundai continued to enjoy strong demand for its two midsize crossovers — the five-passenger Santa Fe Sport and the seven-passenger Santa Fe.

2015 Hyundai Azera.

Looking Ahead

Now minus its three largest sedans as well as its Genesis Coupe, the Hyundai brand is pulling back temporarily, but not for long. The Santa Fe will effectively serve as the brand’s flagship, offering the only V6 engine as well.

Hyundai is also upping its green credentials, by rolling out a full line of Ioniq electrified models. A hybrid arrived in dealer showrooms in February and will be followed by a battery electric model in April. Hyundai will round out the Ioniq line when a 2018 Plug-In arrives in the fourth quarter. A Hyundai pickup truck is in the works and another SUV is planned.

Yes, the Hyundai Azera will soon be gone, but that loss should be made up by customers who might move over to a crossover or give serious consideration to the Sonata.

See Also — Hybrid Finesse: 2017 Hyundai Ioniq

Say Good-Bye to These Models

December 25, 2015 by admin 1 Comment

2015 will signal the end for several models. A few will disappear in 2016 and at least two models are poised to return after a brief hiatus.

2015 Hyundai Genesis Sedan. — The 2015 Hyundai Genesis will morph into the 2017 Genesis G80.

Every year, manufacturers retire models, including some that won’t be replaced. The retro Ford Thunderbird left us in 2005 after a four-year run; the Saturn Sky also lasted for four years, then was canceled as GM killed the brand in 2010.

Over the coming year and in some cases within the coming week, a number of models will drive off into the sunset for the last time. The following is our list of models that won’t see the 2016 model year or will be canceled before the 2017 vehicles are released.

1. Hyundai Genesis and Equus — Say it ain’t so! Yes, the two largest and most luxurious models in the Hyundai product line are on the way out. The good news is that both sedans will be replaced over the next two years by a new “Genesis” line of models, known as the G80 and G90, respectively. Hyundai is now “all in” on a luxury brand as it plans to deliver new models to compete with BMW, Lexus, and Mercedes-Benz under the Genesis marque.

2. Jeep Compass and Patriot — Jeep has not one, but two compact models to draw in customers. Both models are based on the retired Dodge Caliber platform and have sold very well, especially over the past year. However, Jeep plans to drop both models when a new compact SUV arrives late in 2016. Word has it that the new model may retain the name of one of the outgoing vehicles. Jeep hasn’t said which one will survive, but we’re thinking Patriot has a better chance than Compass.

3. Lincoln MKS — Based on the same platform underpinning the Ford Taurus, the Lincoln MKS had European aspirations — especially in all-wheel drive garb — but it never measured up. The MKS has been a perennial underseller since its introduction and will be retired next year to make way for the Lincoln Continental. The Continental is based on a stretched Ford Fusion platform, but it has the style, amenities, performance and the name cache that no three-letter Lincoln nomenclature can match.

4. Mazda Mazda5 — Mazda seems to have the Midas touch when it comes to vehicle manufacturing, presenting winners with its Miata MX-5 roadster, Mazda6 midsize sports sedan, and the CX-3, a compact SUV. Like other manufacturers, minivan or small multi-purpose vehicle offerings such as the Mazda5 have struggled. That’s too bad because when it comes to SUVs, Mazda has found much success. Still, the minivan segment is barely hanging on and for those customers who want one, models such as the Kia Sedona, Chrysler Town & Country, and Toyota Sienna offer more room and better utility than does the retiring Mazda.

5. Mitsubishi Lancer Evo — Mitsubishi fans have been in an uproar ever since this manufacturer killed off its performance division in 2010. The writing was on the wall five years ago: the Lancer Evolution would eventually be retired. That retirement is here, following a 2016 refresh of the Lancer. Although the mainstream compact Lancer sedan will continue for the foreseeable future, its performance variant has been nixed.

6. Nissan Xterra — Remember the Nissan Xterra? You may have thought that this model had already disappeared, but it has been hanging around in the face of declining sales. As the last body-on-frame midsize SUV produced by this manufacturer (the Pathfinder transitioned to a crossover in 2014), it is going the way of all other models except for the Toyota 4Runner. Like the 4Runner, the Xterra is based on the brand’s midsize truck. Quite simply, Nissan didn’t want to invest additional monies propping up a model that has long lost its mass appeal.

7. Toyota Venza — Toyota, along with Honda experimented with the wagon-like crossover segment, but soon realized the market wasn’t there. Maybe both manufacturers should have considered the Chrysler Pacifica, another tall wagon that was canceled in 2008 following a five-year model run. Both the Toyota Venza and the Honda Accord Crosstour are gone after 2015.

A Look at the Rest

Other models being terminated include the Land Rover LR2, Jaguar XK, the Mini Roadster and Coupe, and the Volkswagen Eos. The Land Rover Defender is also on that list, but a new model should return after a two-year hiatus.

As far as buying a discontinued model, you have a few things to consider:

1), Such models typically are heavily discounted in a bid to clear dealer lots to make way for new vehicles; and

2) As long as the manufacturer maintains a market presence, obtaining parts is not an issue. However, keep in mind that some models may cost you more if the vehicle is imported and the discontinued model is scarce in the first place.

Lastly, if you buy a discontinued model, the new vehicle warranty is still in effect. That’s the peace of mind consumers want as the bumper-to-bumper, powertrain, and rust warranties remain in effect.

Hyundai Unveils its Genesis Way

November 9, 2015 by admin 1 Comment

Hyundai is going its own way as it launches its Genesis marque.

The 2016 Hyundai Genesis sedan will become the 2017 Genesis G80.

In case you hadn’t heard, Hyundai has decided to launch its own luxury brand and will call it “Genesis,” the same name it uses for one of its high-end sedans. The Genesis brand will roll out in 2017 as two of its current models the Hyundai Genesis and Equus become the Genesis G80 and G90, respectively.

Korean automaker Hyundai has long considered its luxury options and originally decided its Hyundai nameplate was good enough to battle Lexus, Cadillac, Mercedes-Benz and other luxury makes. But Genesis will not do something competing manufacturers have done — make a clean break from its mainstream brand.

Genesis Builds on Hyundai

Instead, Hyundai will rely on its existing dealer network to promote the Genesis brand with the new models offered under the same roof. Where Japanese makes such as Toyota have worked diligently to launch and maintain Lexus as a separate entity, Hyundai is less concerned about the possible confusion and seems intent on building upon that.

Gradually, Hyundai plans to launch a series of rear-wheel drive models bearing the Genesis name and is poised to take on such models as the Mercedes-Benz C-Class, the Cadillac CTS, and the Lexus LS, to name a few. Once the original three sedans are launched, the automaker plans to add a coupe, crossover, and an SUV. Targeted models may include the BMW 4 Series, Audi Q5, and the Infiniti QX80.

2017 Genesis G80.

To get there, the Genesis brand will rely upon the capable shoulders of Belgian car designer Luc Donckerwolke, formerly with Bentley. Donckerwolke left the Volkswagen Group a few months before the Volkswagen diesel scandal was revealed and will be tasked with presenting a new look for the Genesis brand.

Hints of that look may have already been seen in the Hyundai Vision G Concept Coupe unveiled at Pebble Bech this year, a four-door model that may point to the upcoming G80. Regardless, in Donckerwolke, Hyundai gains a designer whose handiwork appears on such models as the Lamborghini Murciélago and Bentley’s Flying Spur.

Strong Challengers in Place

Moving directly into the luxury realm is not without its challenges as well as its challengers. Several brands are deeply entrenched — Lexus, Mercedes-Benz and BMW are a few that come to mind. Audi, despite its Volkswagen problems, is backed by the largest car manufacturer in the world. Cadillac and Lincoln are now receiving billions of dollars in new funding from GM and Ford, respectively. Even smaller brands such as Jaguar, Land Rover and Volvo have gained new life as new owners have stepped in. Acura and Infiniti will also stand in the way.

But challenge is not a word that has stopped Hyundai in the past. In the 1980s, when it was new to the car making business, its Excel subcompact introduced low-cost Korean cars to the US market. But it brought with it a reputation for shoddy build quality, something Hyundai has gradually overcome.

Today, the Hyundai and sister Kia brands are near the top of the leading quality surveys. Further, the parent Hyundai Kia Automotive Group is now the fourth largest car manufacturer in the world. Hyundai-Kia has the muscle and the deep pockets to go with it.

Product Mix and a Changing Market

Perhaps the biggest challenge for the Genesis marque may be its product mix. By going with sedans initially, it will miss out on crossovers and SUVs, body styles that are contributing to the rise of not a few luxury brands. Then again, by the time Genesis gains hold, consumer tastes might shift again, especially if fuel prices rise and luxury cars become popular again.

See Also — Midsize Luxury Sedan: 2017 Genesis G80

5 Models at Death’s Door

August 31, 2015 by admin 2 Comments

Updated to clarify that the sales numbers are “year-to-date.”

Automobile manufacturers work diligently to ensure that every conceived product has the potential to become a competitive sales reality. Apart from electric vehicles that have limited interest, automakers design, engineer and build models they believe will make an impact on the market.

The truth is, some models are doomed from the start, failing to capture an audience significant enough to sustain the vehicle line. Although not every model will prove as popular as a Ford F-150, a Toyota Camry, or a Honda CR-V, terrible sales will lead to ruination.

Our list of five models at death’s door reveals a smattering of vehicles we believe are threatened and how each manufacturer may respond.

1. Honda CR-Z

Honda beat Toyota to the US market in 1999 with its first hybrid, the Insight. Six months later the Prius arrived and Honda hybrids soon became an afterthought.

Honda CR-Z

Honda offered and pulled the Insight twice in the face of withering sales. It has also canceled the Civic Hybrid and pulled the plug-in Accord hybrid, but it still has the conventional Accord hybrid and the tiny CR-Z.

The CR-Z hybrid is a sporty coupe, a two-seat model powered by a 1.5-liter four-cylinder engine making a net 140 horsepower and paired with a 6-speed manual or a continuously variable transmission with paddle shifters. Its near $20,000 price hasn’t helped sales, with just 1,562 registered buyers through the first seven months of 2015.

Although these numbers are off by a third over 2014, Honda intends to keep the CR-Z around and will present a refreshed coupe for sale this November. The diminutive hybrid makes 36 mpg in the city and 39 mpg on the highway, and the new model will gain a refreshed fascia with a new lower air dam, larger brakes, and an upgraded infotainment system. The current sales tally may scream “cancel,” but Honda will stay with the CR-Z. At least for now.

2. Chevrolet SS

Chevrolet SS

Chevrolet SS.

US Holden fans were enamored with the Pontiac G8, a full-size rear-wheel drive model imported from Australia. When Pontiac died, GM did not quickly move the model over to Chevrolet.

Well, the Chevrolet SS stepped in where the Pontiac G8 left off, moving the steering wheel to the left side and giving this Holden Commodore a proper treatment. Some say that the SS handles as well as a BMW 5 Series, but for thousands of dollars less. In any case, the SS has served as a niche big sedan as the Chevy Impala is clearly the go-to model for the brand.

Unfortunately, sales for this 415-horsepower naturally aspirated beast measured just 1,855 units year-to-date through July. But that alone won’t end this vehicle’s run — GM is shutting down its Australian manufacturing operation by 2017 and it won’t be bringing Holden tools and dyes to North America to extend this vehicle’s run.

Kia K900

Kia K900.

3. Kia K900

There is absolutely nothing wrong with the Kia K900, although year-to-date sales of 1,190 vehicles through July are a reason for concern. The K900 is based on the over-the-top Hyundai Equus. Both models advance European styling, but at a budget price.

That this model is a Kia may be part of the problem. That the Equus is sold in the same market doesn’t help either. With a price starting below $55,000, it is a bargain compared to the BMW 7 Series and the Mercedes-Benz S-Class. Trouble is that beyond its palatial feel and generous amenities, it doesn’t measure up against Europe’s cream of the crop.

Despite weak sales and LeBron James’ endorsement, sales will be hard pressed to reach 200 units per month. Yet, don’t look for Kia to cancel the model as Hyundai is readying an updated Equus. As it currently stands, whatever Hyundai makes, Kia takes — the two Korean manufacturers are joined at the hip and the K900 will likely be given some additional time to catch on. After all, it has been on the market for just the past year.

4. Cadillac ELR

Cadillac ELR

Cadillac ELR.

One of the worst selling models offered by a luxury brand is the Cadillac ELR. This model is underpinned by the same platform that powers the Chevrolet Volt, GM’s first plug-in hybrid electric vehicle. The body is different as this wedged 2+2 coupe is based on the jazzy Cadillac Converj design.

So, what’s the problem with the ELR? Everything, especially its price. With an initial sticker price of $75,995 in a bid to compete with the Tesla Model S, the Cadillac ELR was simply too costly. GM shaved the price to $65,000 and with the federal tax credit its final price fell to $57,500 or nearly twice the amount you would pay for the Volt.

Analysts have been calling for GM to dump the ELR, as only 659 units have sold through the first seven months of the year. However, GM has outfitted the 2016 edition with steering and suspension enhancements, and now offers more power via sport mode. Will GM kill the ELR? Not yet and maybe not as long as its stands by the Chevrolet Volt.

5. Scion iQ

Scion iQ.

Three seats are better than two, but when you have a car as small as the A-segment Scion iQ, you need to give people a compelling reason to buy one. The iQ operates in a constricted city car segment initiated by the Smart ForTwo and since joined by the Fiat 500 and the Chevrolet Spark.

The four-seat Spark has been a surprise hit for GM and is averaging more than 3,000 units sold each month. The Scion iQ, however, has only registered 449 units sold for the year through July. But the Spark is priced $3,000 lower than the iQ, has more room, and gets better gas mileage. It also offers a broader selection of amenities, including OnStar 4G LTE.

The Scion iQ is already history as Toyota announced back in January that its demise was imminent. With gas prices trending toward $2 per gallon and larger models selling for less, the little Scion was an experiment that just did not pay off.

Endangered Species

Our fabulous five represent a portion of the slow sellers that are endangered species. Other models that are near death’s door include the all-electric Mitsubishi i-Miev, the Ram Cargo Van, and the Lincoln MKT.

Certain slow-selling niche models such as the Toyota Land Cruiser, Nissan GT-R, and Audi R8 are probably safe for the simple reason that they continue to help draw people to showrooms and place a halo over the brand. Consequently, our five do not have that same distinction.

See Also — About the 2014 Chevrolet SS

Are Diesels Forthcoming for Hyundai Kia?

October 14, 2014 by admin Leave a Comment

Korean manufacturers look at diesel deployment stateside.

Drive any Hyundai and Kia product within North America and it most likely is powered by a gasoline direct injection engine. Yes, there is the Sonata Hybrid, an Optima Hybrid and a Fuel Cell Tucson, but more than 99 percent of all vehicles the two Korean manufacturers sell here are gas-powered cars.

Diesels have not been introduced for the market, although they’re available in Europe, Asia and elsewhere. Hyundai Kia once considered them for North America, but determined that they were not a right fit according to WardsAuto.

Fuel Economy Mandate

Wards, however, says that Hyundai Kia is revisiting diesels, seeing “some value” in them worthy of “strong consideration.” That consideration isn’t due entirely to customer demand, instead the company is evaluating how it will meet the ever-increasing fuel economy mandates set in place by the federal government a few years back. That mandate requires manufacturers to offer a fleet average 54.5 mpg by 2025 with yearly and incremental changes leading up to the threshold.

Like other manufacturers, Hyundai Kia must justify the cost of selling diesels in the United States. US emissions standards are among the strictest in the world, requiring manufacturers to make costly modifications to treat diesel emissions. Diesel fuel also costs more than regular gasoline — averaging about one dollar per gallon more in some markets to half that elsewhere.

Nevertheless, diesels offer a huge fuel economy edge, typically 30 to 35 percent better than comparable gasoline engines. They’re also easier to maintain — no spark plugs, for instance — and usually last longer. Torque comes in higher too, what is especially noticeable at highway speeds when you’re ready to zip past that rig blocking your view.

The Diesel Market

Hyundai Kia will likely take a multi-prong approach as it seeks to meet the elevated fuel economy ratings. In the short term, the company may turn to cylinder deactivation, introduce plug-in electric vehicles and make use of exhaust heat recovery. Further out it will rely on 9- and 10-speed automatic transmissions to extend fuel economy.

Just where in its portfolio lines Hyundai Kia might introduce diesel engines isn’t yet known. Among small cars, the Volkswagen Jetta dominates the segment with the Chevrolet Cruze a token player, at least among diesels. Further up the line the company could roll out a diesel with its Kia Sorento midsize crossover just as it plans to do in Europe.

Hyundai Kia and Premium Models

With Hyundai and now Kia having entered the premium segment, the two brands each have a pair of pricier models that could benefit from diesels. Hyundai has the Genesis and Equus; Kia has the Cadenza and K900. Auto Trends has tested each model — except for the Cadenza — and can see the benefit of a diesel option, especially in the Hyundai Genesis. The Genesis is Hyundai’s strongest entry among European-like models with all-wheel drive now available. Hyundai Kia was considering a 3.0-liter six cylinder diesel engine for its large Veracruz and Borrega utility vehicles, but canceled those models along with its diesel engine plans. Its engine plans could be resurrected to help power future Genesis and Cadenza models.

No matter how the Korean duo approach diesels, they’ll be part of the greater transformation of the auto industry, one that will yield ever more efficient vehicles with advanced cutting-edge technologies. Vehicle electrification is part of that movement as are advanced powertrains, light weighting and perhaps a few technologies we haven’t even imagined yet.

The Top-of-the-Range Kia K900

October 10, 2014 by admin 9 Comments

If you haven’t glanced Kia’s way in a few years, you may want to look at what this Korean manufacturer is currently offering. Over the past six or seven years, Kia has been working diligently to overhaul its line up, eliminating older and much less reliable models and replacing these with new, innovative and higher quality vehicles.

2015 Kia K900

Kia has been selling cars in the United States since 1994 and with the help of its Hyundai cousin, it has been rapidly updating and expanding its product line. Although it is still considered a value-oriented brand, Kia now brings that value to the upper echelon of the market in its all-new, full-size Kia K900 sedan.

The Kia K900 takes the brand far beyond its ordinary roots to deliver a model that is in the size range of a BMW 7 Series, Mercedes-Benz S-Class, Audi A8 and the Lexus LS. Its 5.0-liter V-8 engine, rear-wheel drive layout and riot of high-end materials and technologies lifts this Kia into another realm.

If the Kia K900 looks familiar, you probably have seen its design language on its Optima and Cadenza sedans. Moreover, the sedan’s size roughly parallels the Hyundai Equus, its close cousin with which it shares its platform, engine, transmission and other components. Call it “badge engineering” if you will, but there are some distinctives present to include: unique headlamps and daytime running lights, decorative fender vents, special tail light treatments and aluminum alloy wheels.

Where Hyundai tries to “hide” the fact that the Equus is a Hyundai, in the K900 Kia badging is found in all the usual places including on the hood, the trunk and on the wheels. I sensed in the K900 that Kia wants to change brand perceptions and isn’t worried that consumers will be confused or show resistance. In any case, expect that Kia will sell only a few thousand K900 sedans per year — September’s sales came in at just 56 units delivered.

2015 Kia K900.

Standard V-8 Engine

Introduced last winter as a 2015 model, the Kia K900 is powered by a 420-horsepower V-8 engine paired with an 8-speed automatic transmission. It has a starting price of $59,500 and provides a $6,000 VIP package. As equipped, the 2015 Kia K900 cost $66,400 — or at least $10,000 less than its European and Lexus competitors.

Unlike the Hyundai Equus, Kia plans to introduce a V-6 Premium edition within the coming months. That move will push the K900’s price point lower, but it won’t mean you’ll get a stripped sedan: Kia has promised luxury and technology packages to burnish your sedan. Expect that the “budget” K900’s appeal to extend to current Lincoln Town Car and Cadillac DTS owners — more about that later.

2015 Kia K900

View manufacturer details and pricing

Generous Room for Five

Inside, the Kia K900 provides generous seating for five adults. The interior is covered in leather on the seats, across the dashboard and on the door panels. Wood inlays, brightwork trim and a felt headliner add to the high-end feel of this luxury sedan. Wherever cheaper materials are used, Kia took pains to ensure that they blend in without much notice.

The front seats are supportive, comfortable and are adjusted by buttons placed on the doors next to the handles. It takes some getting used to, but it reduces the usual confusion driver’s may experience when adjusting their seats. Heating and cooling controls are also on the door; the driver’s lumbar support is the lone switch on the seat.

Kia provides an electronic tilt and telescopic steering wheel, what allows the driver to find the precise position when taking to the road. Cruise and secondary controls are on the steering wheel; the lights and wipers are controlled by column-mounted switches. Buttons for parking assist, traction control, trunk release and lane departure warning are to the left of the steering wheel, located on the instrument panel.

2015 Kia K900.

Technologies and Cabin Layout

Kia makes use of an electronic instrument panel with analog-looking speedometer and tachometer read outs. A large, bright digital driver’s information display is centered between the two meters.

The center console offers a clean layout marked by a 9.2-inch color display. That display is controlled by a dial found between the transmission stick and the deep center storage. Once you get used to the dial, you can flick it to whatever setting you want without taking your eyes off the road. A head up display, incidentally, provides your speed, tells you when you’re leaving your lane and warns you when a car approaches your blind spots.

The transmission shifter is different from what you may be used to using — you push it forward to go into reverse and pull it toward you when you are in drive. Place it in park by pressing the “P” button at the top of the stick. I’ve operated these type sticks before, overcoming the initial confusion that this layout causes.

Below the center display are switches and knobs for climate control and the audio system. A covered compartment at the base of the console is large enough to hold your smartphone. It comes with a 12-volt outlet, an auxiliary port and a USB port. A covered cup holder compartment for two drinks is to the right of the transmission stick.

2015 Kia K900.

Limousine-Like Rear Compartment

The rear seat is a bench layout, offering excellent room for three, but best enjoyed by two. The center and outboard right side seat are controlled by two switches on the door, moving the seat forward and back or up and down. A similar switch arrangement on the left side controls the other passenger seat.

I’m all for riding comfort in big sedans — Kia K900 customers will appreciate the fold down arm rest compartment that takes away the center seat position. When opened, you get the arm rest, a storage compartment and access to additional seat controls to include: lumbar support, seat adjustment, heating and cooling. You can even control the front passenger seat when you’re ready to stretch out and take a nap: limousine drivers take note!

Driven: 2015 Kia K900

On the road, the Kia K900 behaves a lot like a traditional American sedan. Its ride is soft, feedback virtually nonexistent and handling is fair, at best. You’re not getting a European sedan as the steering and suspension are calibrated to deliver uninvolved handling and soft-as-a-pillow ride. Kia is aiming the K900 squarely at buyers who place a quiet cabin, numb handling and a cushy ride over sport sedan characteristics. You do have three drive modes to select — the sport mode tightens the suspension dampers.

The V-8 is more than sufficient for this sedan, providing generous amounts of power as needed. The transmission shifts smoothly through all forward gears — you’ll hardly notice its presence. The sedan accelerates quickly and moves its 4,500+ pound bulk with ease. “Charles, take me to the Metropolitan — we have no time to lose!”

Trunk Space, VIP Package

Trunk space comes in slightly smaller than other cars in this class, providing space equal to what you would find in most midsize sedans. Still, at 15.9 cubic feet, you should have enough room to bring luggage for five for a long weekend. There is no passthrough from the trunk to the passenger compartment.

With a lengthy list of standard items, including a panoramic sunroof, you might overlook the $6,000 VIP package. That package is worth the price, bringing in such amenities as: head-up display, an updated instrument panel, advanced cruise control, a surround view monitor, an extendable driver’s seat cushion, power adjustable front headrests, and multiple rear seat upgrades — lumbar support, recline control, adjustable headrests and ventilation.

It’s a Wrap

If you are looking for a fully loaded, luxury sedan and labels mean little to you, then the Kia K900 should be on your list. The sedan doesn’t provide the driving feedback or handling of the European models, but like the Lexus LS it takes direct aim at Cadillac and Lincoln owners who no longer have access to a traditional, full-size luxury barge.

2015 Kia K900

Sticker price from $59,500
Price as tested: from $66,400
Seats 5 occupants
5.0-liter 32-valve V-8 gasoline engine
420 horsepower @ 6,400 rpm
376 foot-pounds of torque @ 5,000 rpm
3.78 inches bore by 3.43 inches stroke
Engine compression ratio: 11.5-to-1
8-speed automatic transmission
Wheelbase: 119.9 inches
Length: 200.6 inches
Width: 74.8 inches
Height: 58.7 inches
Passenger volume: 110.8 cubic feet
Storage volume: 15.9 cubic feet
Towing capacity: NR
EPA: 15 mpg city, 23 mpg highway
Regular grade gasoline
Fuel tank: 19.8 gallons
Curb weight: From 4,555 pounds
IIHS safety rating: NR
Limited vehicle warranty: 5 years/60,000 miles
Powertrain warranty: 10 years/60,000 miles
Corrosion warranty: 7 years/Unlimited miles
Vehicle assembly: Korea

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Living Large With the Hyundai Equus Ultimate

January 21, 2014 by admin 5 Comments

The Hyundai Equus is the top-of-the-line model in this Korean brands arsenal, a true-blue full-size luxury sedan that is in the same class as the Lexus LS, Audi A8, BMW 7 Series, and the Mercedes-Benz S-Class. It retails for about $10,000 less than the Lexus and comes in at a price far below its German competitors, offering value in a segment where shoppers seem to care more about prestige and branding than for saving their money. That doesn’t mean that the Equus doesn’t hit many of the high points for the segment it does. Rather, it is a model that seeks to change perceptions about Hyundai and adds the prestige to go with it.

The Equus proportions are in line with the largest Lexus and what the top European brands offer. Its brand name, Hyundai, has long stood for value, with quality and reliability more recent attributes. Combined, these three Hyundai hallmarks have helped the brand enjoy soaring sales even as capacity constraints and stiff competition weighs in.

2014 Hyundai Equus Ultimate

The Equus is a thoroughly wonderful sedan. That it is a Hyundai may explain why fewer than 4,000 units have been sold in each of the past two years, a sedan now in its fourth model year for US sales. In 2013, Lexus sold 10,727 LS sedans, up 28.5 percent. Mercedes-Benz sold 13,303 of its S-Class sedan, up 8.5 percent. BMW sold 10,932 units of its 7 Series, down 1.5 percent. And Audi sold 6,300 units of its A8, up 5 percent.

Meanwhile, Hyundai sold 3,578 Equus units, down 10 percent for the year. Two headwinds are working against the Equus: its Hyundai association and lack of all-wheel drive availability. Brand conscious folk wont buy the Equus because it is a Hyundai and although its rear-wheel drive layout is quite good, not offering all-wheel drive may also hold down sales.

Beyond the mind-numbing statistics, Hyundais Equus offers limo-like good looks, a quiet and comfortable interior, and the latest technological features that large luxury sedans provide. On that level the Equus matches its competitors, the beginning and ending purchase decision point for one segment of shoppers.

2014 Hyundai Equus

Powerful Engine, Smooth Transmission

Under the hood, a 429-horsepower 32-valve V-8 engine is at work, and is paired with an 8-speed automatic transmission. It is the only powertrain coupling available, but it also the only one needed. It is rated at 15 mpg in the city and 23 mpg on the highway. After 304 miles on a single tank I had to head the pump, getting an estimated 17 mpg in mostly highway driving. Chances are if the Hyundai Equus or one of its competitors is on your list, gas mileage is a low priority.

The Equus design does not follow the current Hyundai fluidic sculpture styling convention. It has a distinctive front grille, flanked by HID headlights located above fog lights set within sculpted alcoves. An air intake is found between the fog lights. This model is outfitted with power operated side mirrors with turn signal indicators, 19-inch alloy wheels, and LED tail lights. The only exterior hint that it is a Hyundai is the scripted H symbol centered between the tail lights. No use of Hyundai anywhere instead, the Equus symbol graces the front hood, the wheels and on the steering wheel.

Leather, Wood, and Refinement

Inside, the 2014 Hyundai Equus is lavishly appointed with supple leather on the seats, across the dash, and on the door panels. The headliner is of microfiber suede, and premium wood trim is in abundance. Hyundai equips the Equus with 12-way power front seats, with heating and cooling elements. The tilt and telescopic steering wheel is also heated, itself made of wood and wrapped in leather. The wheel also includes secondary control switches and dials.

2014 Hyundai Equus

A 9.2-inch display screen features a Driver Information System as well as the navigation interface. The screen is clear, easy to read, and simple to control by means of a large dial located between the front seats. That display features the rear view camera as well as a 360-degree view of the sedan. More than once it came in handy when I needed to back into a tight space.

Todays luxury sedans offer a heads-up display (HUD) and the Hyundai Equus has one of its own. You can display vehicle speed, turn-by-turn navigation, and see several warning displays including blind spot detection within plain sight. I appreciated that I could adjust the height of its appearance on the windshield, with Hyundai making it possible to adjust it up and down with ease.

Hyundai Equus: BMW Amenities, Limousine Ride

View manufacturer details and pricing

Not unexpectedly, the Hyundai Equus has its own audio system of note. If you’re going to compete with the top echelon, then your sound system must deliver. The Equus is equipped with a 598-watt, 17-speaker Lexicon surround sound audio system, one that includes a 13-channel digital amplifier, SiriusXM satellite radio, HD radio, and the accompanying iPod/USB and auxiliary input jacks. Lets just say that if you want a symphony experience or enjoy your favorite rock concert, you wont be disappointed.

Hyundais technology credentials are evident in the Equus LCD instrument cluster. Its a sharply luminous display with a 12.3-inch screen that changes screen color when you change the driving mode (i.e., normal, sport, snow). Trip information is located front and center with the odometer on the left and a speedometer on the right.

2014 Hyundai Equus

Rear seating room is for three, but consider that option carefully. For when there are two people present, the outboard seating positions ratchet up the comfort level by reclining, and can be heated and cooled. You need to drop down the center seat armrest to access these controls which also provide lumbar support, localized heating and cooling, and control of the two front seat back LCD display screens. Both rear side windows have sunshades when the Ultimate package is chosen, providing an additional level of comfort and privacy for rear-seating passengers.

Hyundai Equus or Not?

You may hear that the Hyundai Equus doesn’t have the handling or ride of its upmarket contemporaries. I wont dispute those findings. The Equus reminds me of what the Lincoln Town Car might have become had the Ford Motor Company created a new model. Equus has the price and the package that would satisfy American luxury car buyers, but improved body sculpting, a more forceful grille, and a distinct rear deck would certainly be attention grabbers. As it stands, the Equus is closer in price and style to the Lexus LS than its German competitors, a value-oriented luxury liner that represents a good first shot for Hyundai.

2014 Hyundai Equus Ultimate

Sticker price from $61,000
Price as tested: $68,920 (estimated)
Seats 5 occupants
5.0-liter 32-valve V-8 engine
429 horsepower @ 6,400 rpm
376 foot-pounds of torque @ 5,000 rpm
3.78 inches bore by 3.43 inches stroke
Engine compression ratio: 11.5-to-1
Eight-speed automatic transmission
Wheelbase: 119.9 inches
Length: 203.1 inches
Width: 74.4 inches
Height: 58.7
Passenger volume: 109.3
Storage volume: 16.7 cubic feet
Towing capacity: Not Rated
EPA: 15 mpg city, 23 mpg hwy.
Regular grade gasoline
Fuel tank: 20.3 gallons
Curb weight: From 4,616 pounds
Vehicle assembly: Ulsan, Korea

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Flagship Hyundai Equus Refreshed For 2014

March 28, 2013 by admin 1 Comment

The Hyundai Equus battles it out with Europe’s thoroughbreds.

At the 2013 New York International Auto Show, a refreshed 2014 Hyundai Equus was paraded out, a mid product cycle update featuring numerous changes inside and out. This flagship sedan is one of three premium models sold by Hyundai, a Korean brand that introduced its first premium model to the US market in 2009 when the Hyundai Genesis Sedan made its debut.

2014 Hyundai Equus

The Genesis Sedan was followed in subsequent years by the Genesis Coupe and Hyundai Equus, the latter a large rear-wheel drive sedan designed to strike at the heart of BMW. BMWs 7 Series as well as the Lexus LS 460, Mercedes-Benz S-Class and the Audi A8 have been deemed fair competition although Hyundai data reveals just 3,972 Equus units were sold in the United States for 2012.

Still, Hyundai’s data also reveals that the Equus is the most shopped brand in its category, giving the automaker enough reason to stand behind it. Besides, last years sales reflected a 24 percent increase over 2011, demonstrating that there is a lot of potential for Equus.

It will be a few more years before we see a totally new Hyundai Equus hit the market. For now, shoppers may find the interim updates more than sufficient to extend this models appeal.

Interior and Exterior Changes

The exterior changes will include a new front bumper and grille design supplemented by standard LED fog lamps. New 19-inch polished wheels and side mirrors are also on tap.

Inside, the instrument panel, center stack and shift lever receive a full redesign. Steering wheel setting controls have been rearranged with changes to the rear seat center console controls as well. The 2014 Hyundai Equus will also offer a new, ivory leather interior with upgraded genuine wood trim choices.

The Hyundai Equus is sold in Signature and Ultimate packages, offering seating for four or five. Additional changes will include an upgraded Blue Link telematics package, larger cluster and upper center stack displays, tri-zone climate control, dual rear seat entertainment monitors, power door closure and power lumbar support for rear outboard seating positions.

Powerful Engine, Advanced Transmission

Every Hyundai Equus built is outfitted with a 5.0-liter V-8 engine that makes 429 horsepower at 6,400 rpm and 376 foot-pounds of torque at 5,000 rpm. This direct injection engine makes use of dual continuously variable valve timing, a variable induction system and has a 11.5 to 1 compression ratio. Hyundai pairs this engine with an eight-speed automatic transmission.

EPA fuel economy remains unchanged, with this model getting 15 mpg around the city and 23 mpg on the highway. Premium grade gasoline is required.

Standard Safety Features

The Hyundai Equus comes equipped with numerous safety features that are standard across the model line. These include adaptive cruise control, blind spot detection, rear cross traffic alert, a head up display and a multi-view camera system. An air suspension system offers normal and sport modes, with a snow mode new for 2014. New suspension bushings enhance both handling and ride comfort.

Pricing for the 2014 Hyundai Equus has yet to be announced. Likely, we see it will starting around $60,000 or about $15,000 below the base price for the current BMW 7 Series.

See Also — Say Good-Bye to These Models

Photo courtesy of Hyundai Motor America.

Hyundai HCD-14 Genesis Concept Points to Possible Third Luxury Model

January 20, 2013 by admin Leave a Comment

When Hyundai made it known in 2008 that it had no plans to launch a separate luxury brand to market its top of the line vehicles, this writer and many others did not expect that its marketing strategy would succeed. Five years have passed and we’ve been proven wrong as both its Genesis coupe and sedan, and its Equus sedan have enabled Hyundai to extend its reach into the premium segment.

Premium Market

Concept Hyundai Indeed, Hyundai claims that its Genesis line and Equus sedan enable Hyundai to claim 9 percent of the premium market or well above the 5 percent market share the entire Hyundai brand enjoys.

In 2012, Hyundai sold 33,978 Genesis units and 3,972 copies of its top-of-the-line Equus, seeing its share of the premium market increase from 8.8 to 9.0 percent. Within that market are the three segments where Hyundai competes: entry-premium coupe (Genesis coupe), mid-luxury (Genesis sedan) and premium luxury (Equus).

HCD-14 Concept

At the 2013 North American International Auto Show in Detroit, Hyundai revealed the HCD-14 Genesis concept, a vehicle it says provides a hint at the future technologies its premium models could offer. The concept reveals a stunning sedan design that could presage the next generation Genesis sedan or an all-new model, perhaps both.

John Krafcik, president and CEO, Hyundai Motor America told NAIAS media representatives that the success of its current premium models …paves the way for a new generation of rear-wheel drive premium products. Krafcik added that the HCD-14 gives an …indication of the focus were placing on driving dynamics and technology.

Fluidic Sculpture Design

In recent years Hyundai has been using the term fluidic sculpture to describe the sculpture or body lines evident in its current design language. That design is most popularized in its midsize Hyundai Sonata sedan and is evident in its other cars. A variant of that language is apparent in its SUVs.

The HCD-14 attempts to update that design language, at least for its top of the range models. The concepts face is described as bold with sporty LED headlamps flanking the sides. Deep fog lamp ports and a muscular hood advance this models premium look. The grille is as pronounced as you would find in an Audi, but with its own design characteristics present.

The concept features a familiar sedan profile with a sharply tapered cabin and shore rear deck. Notably, the almost coupe-like look of the sedan offers hint of something unusual rear pivoting rear doors that provide ease of access to the second row. Such suicide doors are not commonly used these days, but have been played with by designers from time to time.

Cabin Comforts

Inside, the designers worked to make the cabin more ergonomically useful for the driver. Gone is the traditional center stack, replaced with a driver interface that Hyundai says is intuitive and offers 3-D hand-gesture recognition. The system makes use of eye-tracking, thumb controls and gesture recognition to control infotainment, audio, climate commands, navigation and smartphone access. A windshield head up display reduces driver distraction.

Hyundai explains that its proprietary interface represents the companys vision for its premium vehicles, one that …sets a new benchmark in active driver safety technology.

Engine and Transmission

The HCD-14 concept is powered by Hyundais 5.0-liter TAU V-8 engine, an award-winning 32-valve motor currently available in the Genesis sedan and standard in the Hyundai Equus. That engine is paired with an eight-speed automatic transmission with manual shifting capabilities. The concept is equipped with paddle shifters for more engaged driving.

As far as concepts go, Auto Trends sees this model going into production, perhaps without the rear pivoting rear doors. That latter change would be a shame as so-called safety concerns eliminate what we see as an important design characteristic for this handsome sedan.

See Also — Second Look: 2017 Genesis G80

Photo courtesy of Hyundai Motor America.