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JEEP GRAND CHEROKEE SRT

Brembo Expands Michigan Plant, Seeks North American Leadership

May 28, 2014 by admin 1 Comment

Brembo seeks a boost in market share.

If you are an automotive enthusiast, then you are familiar with the Brembo name. The Italian company is one of the world’s largest brake manufacturers, with its red, black or silver painted brake calipers supplying high-end OEMs including Porsche, Mercedes-Benz, Volvo and Citroën.


Brembo brake calipers.

This Porsche Cayman S features cant miss Brembo brake calipers.

Expanded Michigan Facility

Brembo has a strong presence in the North American market and recently expanded its Homer, Michigan, facility in a bid to increase its market share. Indeed, the facility is known for its brake, disc, caliper and corner module manufacturing, what should help Brembo reach its ultimate goal of making North America its lead market by the end of 2014.

With additional manufacturing facilities in Avenel, New Jersey, and Monterey, Mexico, the company says that it will be better positioned to serve its clients. Daniel Sandberg, president and CEO of Brembo North America said, “The investment in the Homer facility will allow us to expand our product offerings not only in North America, but also for customers across the globe.”

The Michigan plant was acquired in 2007 when Brembo purchased the Hayes-Lemmerz brakes discs division that same year. Brembo immediately set out to expand the plant in 2008, completing the second phase of that expansion in 2012 and 2013. The company also built a separate caliper and corner module manufacturing facility next to its disc plant, now offering 47 processing lines and 12 painting lines.

Brembo brakes.

The Jeep Grand Cherokee SRT relies on Brembo brakes.

Acquisition and OEM Demand

With added production capacity, Brembo expects to increase its discs output from 10 million discs in 2013 to 12.5 million in 2014. The company is also on track to boost calipers and corners modules production by one-third to 400,000 units this year.

Brembo credits two changes in recent years that have expanded the company’s already strong presence in the North America. The first was its 2007 acquisition of the Hayes-Lemmerz Automotive Brake Component division. The second follows much stronger demand for the US-based OEMs that use Brembo products.

Besides supplying the likes of Porsche and Mercedes-Benz, Fiat Chrysler is an important partner for Brembo too. Fiat Racing uses Brembo and Chrysler products, including its minivans and select Jeep products, are also outfitted with Brembo brakes.

Brembo: Formula 1 and NASCAR

Brembo is not, of course, the only supplier of high performance brake products. Earlier this year, Motor Trend provided an excellent overview of the company and its influence on the market.

Brembo is also involved in Formula 1 racing, first getting involved in motorsports in 1975. The company operates a facility in Mooresville, North Carolina, conveniently located near the headquarters of several racing teams. The company has supplied brakes for many NASCAR winners and claims Jimmy Johnson, Kevin Harvick, Ron Hornaday, Kurt Busch, Jeff Gordon, Matt Kenseth, Greg Biffle and Clint Boyer as champions that have relied on its products to race to the winner’s circle.


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Filed Under: Automotive News Tagged With: brakes, Brembo, CALIPERS, DISCS, FORMULA 1, JEEP GRAND CHEROKEE SRT, Mercedes-Benz, MICHIGAN, NASCAR, Porsche

Best of the 2013 Car Reviews

December 30, 2013 by admin Leave a Comment

Seven Auto Trends stand outs for the 2013 calendar year.

Car Reviews: 2014 Subaru BRZ

2014 Subaru BRZ.

Car Reviews

Ask most any automotive review writer what models have stood out and you may hear an assortment of vehicle types named. With this writer driving 40 vehicles during the 2013 calendar year there were several that stood head and shoulders above the rest. My findings are purely unscientific and are based on my personal tastes, but there were seven models that bring back fond memories including a few that I had wished stayed longer.

1. 2014 Subaru BRZ. What impressed me the most about the Subaru BRZ was that its price ($25,995) is so very attainable. Drivers that prize performance won’t be disappointed nor will they be forced to look at five-year-old sport coupes (Ford Mustang, Chevrolet Camaro, Dodge Challenger, et al) or front-wheel drive models such at the Volkswagen GTI to satisfy their desires. The boxer engine combined with a 6-speed manual transmission ensures that a fun drive is always at the ready. Young people, your sporty ride has arrived!

2. 2014 Porsche Cayman S. Think Porsche and 911 comes to mind. You won’t hear criticism of the 911 here, but you should note that the Cayman especially the Porsche Cayman S delivers a potent ride with even better handling and an exquisite interior. Yes, Porsche can add on the extras too, driving the press fleet test vehicle’s price up by 25 grand. Then again, if you can afford a Porsche, what you pay probably isn’t a big issue for you.

Car Reviews: 2014 Porsche Cayman S.

2014 Porsche Cayman S.

3. 2014 Jeep Grand Cherokee SRT. Three different Jeep Grand Cherokee models were reviewed over 2013 — I guess the Chrysler Group wanted to ensure that its best-selling Jeep product wasn’t forgotten. Clearly, the 2014 Jeep Grand Cherokee SRT is a hoot to drive and a near $70,000 model at that. Its 6.4-liter HEMI V-8 engine owns the SUV segment and its handling characteristics are quite good. Fortunately, the Grand Cherokee Laredo is priced from under $30,000, making this model line attainable for most car shoppers.

Car Reviews: Jeep Grand Cherokee SRT

2014 Jeep Grand Cherokee SRT.

4. 2013 Nissan Juke NISMO. The Nissan Juke won’t win a single beauty award, at least not from me, but it gets props for its fun factor. Its turbocharged 1.6-liter four cylinder engine makes 197 horsepower; its 6-speed manual transmission, Continental ContiSport Contact summer tires, and body skirting are among the model’s highlights. It performed admirably when dashing up mountain roads and plunging down passes, hugging the road and never lagging in power. It is almost hard to believe that the Juke shares its platform with the “interesting” Nissan Cube, costing you $22,990 for the 2014 NISMO edition.

Car Reviews: Nissan Juke NISMO

2013 Nissan Juke NISMO.

5. 2013 BMW M6. The most expensive car for 2013 was also the first of two BMWs to show up this year. And calling any car “sweet” just does not do it justice. What the M6 does do is draw much attention to itself, so much so that if I had a stick to beat people away it would have come in handy. But, that isn’t my policy: if someone wants to look at a car, I let them. But don’t think that you’d get behind the wheel of this 560-hp brute beast, outfitted with a 4.4-liter twin turbo V-8 engine — that isn’t allowed. I must admit that the four door Grand Coupe would have been more useful for my family, but I am not complaining: the 2013 BMW M6was a rolling demonstration of BMW style, craftsmanship, engineering and technological know-how — a dream car for the rest of us.

Car Reviews: 2013 BMW M6.

2013 BMW M6.

6. 2014 Chevrolet Camaro SS Convertible. I want to be young again. Trouble is, when I was a young driver and the Camaro convertible was hot, I couldn’t afford one. Sure, some Camaro models are pricey, but this “SS” edition will get the sport coupe enthusiast in you clamoring for more. The Camaro’s LS3 engine displaces at 6.2 liters and the 6-speed manual transmission with its short-throw stick were a wonderful combination. A beautiful finish, a handsome roof and a throaty exhaust system make the the Chevy Camaro SS Convertible a keeper. For real.

Car Reviews: 2014 Chevy Camaro SS Convertible.

2014 Chevrolet Camaro SS Convertible.

7. 2014 BMW 4 Series Coupe. Hats off to BMW for going 2-for-2 in top car reviews for the year. The second model, a 2014 BMW 4 Series Coupe was finished in eye-popping Estoril Blue, and outfitted with a 3.0-liter twin scroll turbocharged inline six cylinder engine. My preference for a six-speed manual was not satisfied, but the eight-speed automatic provided countless paddle shifting delights. You can debate the reasoning for separating the coupe from the 3 Series to create the 4 Series, but what shouldn’t be questioned is the beauty, quality and fun-to-drive characteristics of this new model line.

Car Reviews: 2014 BMW 4 Series

2014 BMW 435i.

Honorable Mention

Several other models were also worth mentioning including the Lexus IS350, Toyota 4Runner, Infiniti G37, and a host of pickup trucks. As this list shows, I give added weight to performance models, preferring most any vehicle with a sporty edge over the more run-of-the-mill models.

Finally, special thanks to the men who brought me these weekly drives in 2013 — it was a pleasure doing business with you. Please keep serving the new cars up and I’ll drive them, giving each vehicle fair reviews here and elsewhere.


See Also —

Car reviews photos copyright Auto Trends Magazine.

Filed Under: New Car Reviews Tagged With: BMW 435I, BMW M6, CAR REVIEWS, CHEVROLET CAMARO SS CONVERTIBLE, JEEP GRAND CHEROKEE SRT, NISSAN JUKE NISMO, PORSCHE CAYMAN S, SUBARU BRZ

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