The Lincoln Corsair makes a bold statement. The Lincoln marque, also known as the Lincoln Motor Company, is the luxury brand for the Ford Motor Company. Founded in 1917, the company was acquired by Ford in 1922 and has survived its parent company’s many ups and downs through the intervening … Read more
Lincoln lost its footing as the best-selling luxury brand more than 20 years ago. These days, it ranks around eighth or ninth in a highly competitive environment. You can blame Lincoln’s inability to keep up with the changing market for one reason. Ford’s luxury marque has also failed to deliver … Read more
The Lincoln marque is once again undergoing a major overhaul, this time with new utility vehicle-based models. Ford’s luxury brand is also moving away from its three-letter naming convention, choosing traditional and new names featuring nautical and aviation themes. Suggesting movement, the current nomenclature now covers all four SUVs — … Read more
A new flagship sedan for Lincoln… the 2017 Lincoln Continental Black Label AWD. One of the most storied model names in autodom is back, as in Continental by Lincoln. The all-new model and flagship sedan provides a much-needed boost for a marque that once claimed top-selling status amongst luxury brands. … Read more
Ford’s three-row midsize crossover delivers off-road capabilities. Ford’s strength in utility vehicles is evident as nearly every model it offers is a hit. Even the quirky Ford Flex has an audience, people who prefer a more wagon-like experience and are not put off by its polarizing visage. And then there … Read more
Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more