Are you trying to direct more people to your local auto parts store? If so, you need to prioritize the internet. Even though you probably have a well-rounded brick-and-mortar marketing strategy, the vast majority of people are still going to use the internet if they are looking for products or services they require. This includes local auto parts.
You should develop a digital marketing strategy that can target the right market, helping you increase your conversion rate while maximizing the return on your digital marketing investment.
What are a few tactics you should use if you want to acquire more people to come and visit your local auto parts business?
Target Your Online Directories
First, you need to think about all of your online listings. When someone uses a search engine to look for a local auto parts store, the search engine is going to pull up results that are most relevant to the needs of the user.
If search engines are having a difficult time figuring out where your auto parts store is located, you will have a difficult time ranking well. For this reason, you need to make sure your name, address, and phone number are consistent across all online directories.
Some of the most common online directories include:
- Google My Business
- Apple Maps
Check your listings on these platforms, and make sure your name, address, and phone number are accurate. Search engines will have an easier time figuring out where you are located.
Focus on Local SEO
If you are targeting a local market, then you need to think about local search engine optimization. This is usually shortened to local SEO. When search engines realize that someone is looking for a local service or business, they will track that person’s IP address and pull up results in the nearby area.
Some of the triggers that tell the search engines a local search is being conducted include searches that include town names, city names, zip codes, and the terms “near me.” Close to half of all Google searches are looking for local information, so this is a great way to target your local market.
Furthermore, close to 90 percent of consumers who conduct a local search on a mobile device will either visit or call that store within a day, so you need to prioritize local SEO to generate more traffic for your local auto parts store.
Use a PPC Campaign to Target the Right Market
Next, you should use a PPC campaign to target the right market. Even though this will cost money, you only pay for the advertisement when someone clicks on it. Therefore, this is a great way to conduct A/B testing. If you have two separate campaign ideas, you can test them both.
Then, you can measure the conversion rate and see which one is working better for you. This is a great way for you to figure out what is working and what is not. A quality automotive advertising agency will know how to properly set up your PPC campaigns based on the type of automotive business you run and what your goals are.
Furthermore, a strong SEO campaign will take a long time to deliver results. In contrast, you can use a PPC campaign to put your name in front of the right market immediately. You can use a POC campaign to zero in on the exact customers you are looking for. Then, you can convert those targeted leads into paying customers.
Prioritize Social Media Marketing
You should prioritize social media marketing if you would like to drive more people to your local auto parts shop. There are hundreds of millions of people who use social media daily. Some of the most popular social media platforms include Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat.
You do not necessarily need to have a profile on all of these platforms, but you do need to figure out where your target market hangs out.
Then, you should have a strong online presence on those specific platforms.
Social media marketing is critical because this is a way to develop strong relationships with your customers. You can interact with your customers directly by responding to comments.
Then, if your customers feel like you are invested in their feedback, they will become more loyal to your brand. Given that the average person spends close to 2.5 hours per day on social media, this is a great way to reach your target market.
Ask Your Customers to Leave Reviews
Did you know that more than 92 percent of people read reviews before they decide to make a purchase? Therefore, if you want to have more people to swing by your local auto parts store, you need to encourage your satisfied customers to leave a positive review.
You may even want to incentivize your customers to leave a review. For example, if your customers leave a review and share it on social media, consider giving them a discount on their next purchase. The more people leave positive reviews, the better your search results rankings will be.
Google believes that small businesses with more positive reviews are more relevant to the needs of their users. Therefore, accruing positive reviews is a great way to improve your online visibility and generate more leads.
Steer More People to Your Local Auto Parts Store
These are a few of the most important digital marketing strategies you need to prioritize if you want to get more people to visit your local auto parts shop. There is much competition in the area, and there are plenty of auto parts stores online. Find a way to separate yourself from the crowd.
You may have plenty to do daily, so you might not have time to think about your local digital marketing strategy every day. You may want to use the professional service that can help you improve your search results rankings, craft a strong brand identity, and generate more traffic.
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- Image by Gerd Altmann from Pixabay
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