We’re gobsmacked by all things Emira. Say “farewell” to the Elise and the Exige and let’s bid a warm welcome to the all-new Emira. On July 6, Lotus introduced the Emira, the replacement for the Elisa and Exige, and a satisfyingly delicious one at that. The Emira is the final … Read more
Fast coupes and sedans once held sway on American roads, but crossovers have largely eclipsed them, at least in terms of availability. But not every manufacturer is neglecting cars, with Mercedes-Benz a fitting example of a luxury marque that’s staying the course. Mercedes-Benz models with performance credentials are marketed as … Read more
AMG is the performance side of Mercedes-Benz, thus all such models are known as Mercedes-AMG, with Benz not even mentioned. The AMG line is impressive, covering nearly three dozen models, including coupes, convertibles, sedans, wagons, and roadsters. The marque’s popular C-Class range of compact luxury coupes, convertibles, and sedans, serves … Read more
Like most of its chief competitors, the Lexus RC F does not offer a manual transmission. Instead, Lexus mates its stout 467-horsepower, V-8 engine to an eight-speed automatic transmission with manual shifting capabilities. No three-pedal workout is available, but you can control the shift points with the auto stick or … Read more
Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands the way to go? By sub-brands, that would represent … Read more