Automotive Branding: Are Sub-Brands the Way to Go?

2014 BMW i3

Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more

Last Gas Hurrah: 2022 Lotus Emira

2022 Lotus Emira

We’re gobsmacked by all things Emira. Say “farewell” to the Elise and the Exige and let’s bid a warm welcome to the all-new Emira. On July 6, Lotus introduced the Emira, the replacement for the Elisa and Exige, and a satisfyingly delicious one at that. The Emira is the final … Read more