Lincoln Brand Expands its Concierge Services

2016 Lincoln MKC

Pickup and delivery service goes brand-wide for 2017.   The Ford Motor Company’s Lincoln brand is exploring new ways to win over customers. This week, Lincoln announced plans to turn its experimental trial pickup and delivery service program into a permanent effort, effectively expanding its current concierge services. The Lincoln … Read more

Automotive Branding: Are Sub-Brands the Way to Go?

2014 BMW i3

Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more

Is the 2021 Lincoln Corsair a Fancy Ford Escape?

2021 Lincoln Corsair

The Lincoln Corsair makes a bold statement. The Lincoln marque, also known as the Lincoln Motor Company, is the luxury brand for the Ford Motor Company. Founded in 1917, the company was acquired by Ford in 1922 and has survived its parent company’s many ups and downs through the intervening … Read more