Is the 2021 Lincoln Corsair a Fancy Ford Escape?

2021 Lincoln Corsair

The Lincoln Corsair makes a bold statement. The Lincoln marque, also known as the Lincoln Motor Company, is the luxury brand for the Ford Motor Company. Founded in 1917, the company was acquired by Ford in 1922 and has survived its parent company’s many ups and downs through the intervening … Read more

The Statement-Making Lincoln Aviator

The Lincoln marque is once again undergoing a major overhaul, this time with new utility vehicle-based models. Ford’s luxury brand is also moving away from its three-letter naming convention, choosing traditional and new names featuring nautical and aviation themes. Suggesting movement, the current nomenclature now covers all four SUVs — … Read more

About the 2020 Lincoln Aviator

Lincoln Aviator highlights and features. For the first time, Lincoln gains a three-row crossover with the debut of the 2020 Aviator. The Lincoln Aviator shares its platform with the Ford Explorer and is situated between the smaller Lincoln Nautilus and the full-sized Lincoln Navigator SUV. Along with the upcoming Lincoln … Read more

New! 2018 Lincoln Navigator Black Label

Lincoln Black Label in the land of the $100K SUV. The Lincoln brand is one in transition, a luxury marque that once outsold the likes of Cadillac, BMW, Mercedes-Benz and Lexus. But that was 1998 and the segment was far different from what it is today, with more brands competing … Read more

Black Label: 2017 Lincoln Continental

A new flagship sedan for Lincoln. One of the most storied model names in autodom is back, as in Continental by Lincoln. The all-new model and flagship sedan provides a much-needed boost for a marque that once claimed top-selling status amongst luxury brands. In more recent years Lincoln has languished … Read more

Lincoln Brand Expands its Concierge Services

Pickup and delivery service goes brand-wide for 2017. The Ford Motor Company’s Lincoln brand is exploring new ways to win over customers. This week, Lincoln announced plans to turn its experimental trial pickup and delivery service program into a permanent effort, effectively expanding its current concierge services. The Lincoln Service … Read more

Automotive Branding: Are Sub-brands the Way to Go?

Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands the way to go? By sub-brands, that would represent … Read more

Is the Lincoln Black Label Dressed For Success?

Lincoln Black Label When your model line is thin and lacking outstanding products, you can patiently wait for the development of new models or strike out in a new, quicker direction for immediate results. As the luxury brand for the Ford Motor Company, Lincoln has chosen to do both in … Read more