Is the 2021 Lincoln Corsair a Fancy Ford Escape?

2021 Lincoln Corsair

The Lincoln Corsair makes a bold statement. The Lincoln marque, also known as the Lincoln Motor Company, is the luxury brand for the Ford Motor Company. Founded in 1917, the company was acquired by Ford in 1922 and has survived its parent company’s many ups and downs through the intervening … Read more

2020 Lincoln Aviator Review (the Statement Maker)

2020 Lincoln Aviator

The Lincoln marque is once again undergoing a major overhaul, this time with new utility vehicle-based models. Ford’s luxury brand is also moving away from its three-letter naming convention, choosing traditional and new names featuring nautical and aviation themes. Suggesting movement, the current nomenclature now covers all four SUVs — … Read more

2018 Lincoln Navigator Black Label Review

2018 Lincoln Navigator Black Label

Lincoln Black Label in the land of the $100K SUV. The Lincoln brand is one in transition, a luxury marque that once outsold the likes of Cadillac, BMW, Mercedes-Benz and Lexus. But that was 1998 and the segment was far different from what it is today, with more brands competing … Read more

2017 Lincoln Continental Black Label Review

2017 Lincoln Continental

A new flagship sedan for Lincoln… the 2017 Lincoln Continental Black Label AWD. One of the most storied model names in autodom is back, as in Continental by Lincoln. The all-new model and flagship sedan provides a much-needed boost for a marque that once claimed top-selling status amongst luxury brands. … Read more

Lincoln Brand Expands its Concierge Services

2016 Lincoln MKC

Pickup and delivery service goes brand-wide for 2017.   The Ford Motor Company’s Lincoln brand is exploring new ways to win over customers. This week, Lincoln announced plans to turn its experimental trial pickup and delivery service program into a permanent effort, effectively expanding its current concierge services. The Lincoln … Read more

Automotive Branding: Are Sub-brands the Way to Go?

2014 BMW i3

Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more