Fuji Heavy Industries Rebrands as Subaru Corp.
Little known Fuji Heavy Industries to assume subsidiary’s well-known name. Subaru WRX. In 1953, Fuji Heavy Industries (Fuji) was formed, a company based on five companies originally derived from the Aircraft Research Laboratory (ARL), itself founded in 1917. Subaru is the Japanese name for the Pleiades star cluster, representing the … Read more