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Fuji Heavy Industries Rebrands as Subaru Corp.

Little known Fuji Heavy Industries to assume subsidiary’s well-known name. Subaru WRX. In 1953, Fuji Heavy Industries (Fuji) was formed, a company based on five companies originally derived from the Aircraft Research Laboratory (ARL), itself founded in 1917. Subaru is the Japanese name for the Pleiades star cluster, representing the … Read more

Cadillac House Serves Coffee, Not Cars

Grabbing a cup of joe in a setting featuring art and fashion collections is not a new concept to New York. Only this shop also offers a rotating assemblage of Cadillac models in an effort to raise brand awareness. The next time you’re in New York, you may want to … Read more