Car Manufacturers: Who Owns What?

car brands ownership

The global auto industry consists of dozens of brand names, but not all are marketed throughout the world. Opel is popular in Europe, but it is not sold in North America. Suzuki cars are no longer sold in the United States, but its Maruti Suzuki brand is a top seller … Read more

The All-New 2019 BMW X7 SUV (Go Big or Go Home)

2019 BMW X7

The 2019 BMW X7 is an all-new model, the latest sport utility vehicle from this German luxury brand. It is also the largest SUV this manufacturer has ever offered, a proper three-row model with room for seven. The X7 leads in features, comfort, and quality. its engine choices are robust, … Read more

The Biggest Mini: The 2017 Mini Cooper Countryman

2017 Mini Cooper Countryman review

The Mini Countryman offers an interesting twist on the small SUV frame. Think “Mini” and words such as tiny, small, and diminutive come to mind. That’s appropriate as the two-door Mini Cooper Hardtop measures just 151.1 inches long. But Mini is more than just one model, with both the Countryman … Read more

Mini’s Fun-Size Sun Chaser: The 2016 Cooper S Convertible

2016 Mini Cooper S Convertible review

Drop the top in this handsome little British people mover. The Mini Cooper now includes a convertible, available in standard, S, and John Cooper Works editions. The standard model is powered by a 1.5-liter, turbocharged three-cylinder engine; the “S” gets BMW’s 2.0-liter, twin-scroll turbocharged four-cylinders and the top-end model garners … Read more

2016 Infiniti Q70L (Long-Wheelbase Luxury)

2016 Infiniti Q70l review

Infiniti’s athletic midsize sedan can be had in an extended wheelbase version. The elongated model delivers best-in-class rear seat legroom. The luxury market is an intensely competitive one with BMW, Mercedes-Benz, and Lexus seated as the top sellers. The first two marques rely on diesels to supplement their gasoline offerings; … Read more

Automotive Branding: Are Sub-Brands the Way to Go?

2014 BMW i3

Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more