Manufactured goods names are supposed to be memorable, even catchy. Consumers should recall a product’s name and associate it with something good, interesting, or exciting, and ultimately purchasable. But that is not what you have with the Toyota bZ4X, this brand’s first all-electric vehicle not involving hydrogen. The name is … Read more
With Ford’s recent launch of the F-150 Lightning pickup, the most popular vehicle in North America has gone electric. With 200,000 reservations for the all-electric truck already logged, the release is seen as a bellwether for consumer acceptance of electric vehicles—EVs have officially gone mainstream. The increasing electrification of the … Read more
Genesis electrifies luxury with the all-new GV70 EV. The Genesis brand continues to make a name for itself, as a luxury marque offering handsome styling, high-quality models, and value. Six years after its separation from Hyundai, the brand offers three sedans and three utility vehicles, encompassing the core of the … Read more