EVs and mobility seem right for Europe. For nine decades, the General Motors Company was a significant player in the European market. In 2017, the company sold its money-losing Opel and Vauxhall brands to Peugeot Citroen, which are now under the Stellantis umbrella. Along with winding down sales of Chevrolet, … Read more
Motorsport is highly ingrained into European culture. Indeed, from brands such as Lancia and Peugeot which have an impressive rally pedigree, Britain’s ever-so-popular Rallycross competitions, up to brutal endurance races such as the 24 hours of Le Mans. Notably, most if not all the brands compete in races across Europe … Read more
Many European cars are, for the most part, unheard of in the United States, or barely known due to popular culture. And there are many reasons why that is the case. On the one hand, their cars simply do not fit the North American market and their sales would be … Read more
The European electric car market is becoming all the more diverse as one of the world’s newest automotive startups enters the fray. Chinese multinational automobile manufacturer, NIO, is getting ready to start shipping units to Norway, which will be the first market the EV startup explores outside of China. But … Read more
Projecting the near-term future of GM’s premium marque. This Opel Cascada may someday become a Buick. GM’s Buick marque finds itself in a unique position among premium brands. Its two closest domestic competitors for years were Mercury and Chrysler, but the former brand is now defunct and the latter brand … Read more
Car manufacturers are looking at ways to make use of existing capacity, holding off on building new manufacturing plants as global economic concerns weigh in. Demand for new vehicles is strongest in China and in the United States, two markets that the biggest players must ensure are served properly. Managing … Read more
GM’s Opel subsidiary has been a money loser, costing its parent company billions of dollars over the past decade. But, unlike other money losing brands, GM plans to stick with its German unit, this week announcing a 4 billion euros (US$5.2 billion) investment through 2016. Overcoming Obstacles GM’s Board of … Read more