The 124 Spider in Abarth guise. Small car manufacturer Fiat is struggling in a market where consumers want their big vehicles. Since its return to the US in 2011, sales peaked in 2014, but have fallen steadily through the ensuing years. Some consumers, though, would do well to reconsider smaller … Read more
Behind the wheel of Fiat’s tiniest model. City cars are the smallest models you can purchase in North America, typically defined by such A-segment vehicles as the Smart ForTwo, Scion iQ, Chevrolet Spark, and the Fiat 500. Few manufacturers have dared to release such models for American and Canadian consumers, … Read more
Once again, Mazda supplies a model for a competitor. Fiat has struggled mightily ever since returning to the US in 2011. A large part of that blame has to do with product mix. Indeed, timing is everything in this market and that’s one reason why small car models such as … Read more
All-new roadster adds pizzazz to the Fiat brand. Fiat’s reintroduction to the US market has been met with a tepid reception. Five years after its return, the Italian marque is struggling, as brand sales are down 18.6 percent through May 2016. Two of Fiat’s three models are presenting a tremendous … Read more
A spider of another kind. No doubt, Fiat’s North American product line is lacking a signature model, especially one that could elevate this Italian brand’s position in the market. The 500 and 500L have fallen far short of expectations, while the 500X is showing much promise. Still, aside from a few … Read more