Ford F-150 Lightning: EV Tipping Point?

Ford Rouge Electric Vehicle Center

The F-150 Lightning launches what may prove a pivotal moment in consumer acceptance of EVs. Embracing full electrification is a process that has taken time. In the late 2000s, Tesla introduced its all-electric Roadster followed a few years later by its wider-production Model S sedan. Nissan gave us a volume … Read more

What’s Up With Electric Trucks?

Atlis XT

The electric trucks are coming. Quick! What is that shiny object in your rearview mirror? If there aren’t blue lights flashing, there is a decent chance the object is electrified. Okay, maybe a 3 percent chance or so, which is around the selling rate of various full electric vehicles sold … Read more

Doubled Capacity: Ford F-150 Lightning

Ford F-150 Lightning

One of the most hotly anticipated new pickup truck models is not the in-production GMC Hummer EV nor is it the Rivian R1T. It even is not the Tesla Cybertruck, a model that has been promised and delayed for several years. Instead, the model is the Ford F-150 Lightning, an … Read more

The 2021 Ford F-150 Hybrid Electrifies!

2021 Ford F-150 Hybrid

An F-150 Hybrid is a production reality. The Ford F-150 remains the top-selling pickup truck in the world, but the Ford Motor Company is not resting on its laurels. Indeed, this year’s model launches yet another new generation. Furthermore, the model line now includes its first-ever hybrid version. By 2022, … Read more