Ford F-150: Phil Collareno, Vehicle Line Director, Weighs In

The full-size pickup truck market has been rebounding since sinking to historic lows in 2009. The market is led by the Ford F-150 with models from Chevrolet, GMC, Ram, Toyota and Nissan rounding out the segment. The Ford Motor Company will debut the next generation F-150 next year, a model … Read more

Ford Serves Up a Hybrid Mileage Fix

The Ford Motor Company has five hybrid models on the market, four for the Ford brand and one for its Lincoln make. As a result of its recently expanded product offerings, its share of the hybrid segment has quadrupled within the past year, with the automaker managing to snatch shares … Read more

Ford’s Risky Reductive Lincoln Approach

The Ford brand is sailing smoothly, bolstered by hot-selling and exciting products ranging from its burly F-Series pickup truck line down to its tiny Fiesta subcompact. Arguably, we are witnessing the best product mix in the history of the blue oval brand and with a new F-150 truck due out … Read more

Ford and Hybrids Are a Winning Combination

The Ford Motor Company has long operated as an also-ran to Toyota’s dominance of the hybrid electric vehicle market. Ford entered the hybrid market in 2006 with its Escape and Mercury Mariner hybrids, the first hybrid SUVs from a domestic manufacturer. Ford Hybrids Ford later expanded its hybrid offerings to … Read more

Ford Atlas Hints at Pickup Truck Future

The future of the pickup truck is likely to face a big challenge in coming years as federal fuel economy mandates require that current manufacturer fleet averages must double by 2025 with incremental changes each preceding year. Pickup trucks wont go away, but they’re likely to become even more efficient, … Read more