Pictured: Genesis Gangham, the first standalone showroom for Hyundai’s luxury brand. Launched in November 2015, the Genesis brand has quietly and steadily continued to transition away from Hyundai to stand on its own. Hyundai’s luxury marque is currently composed of just two models, with a third sedan on the way. … Read more
2017 marks the final year for Hyundai’s flagship sedan. American consumers continue to shift their new car purchase decisions to crossovers and that move has taken a toll. The Hyundai Azera will soon be no more, putting an end to this flagship sedan’s all-too-brief reign. Auto Trends confirmed the news … Read more
Korean manufacturers look at diesel deployment stateside. Drive any Hyundai and Kia product within North America and it most likely is powered by a gasoline direct injection engine. Yes, there is the Sonata Hybrid, an Optima Hybrid and a Fuel Cell Tucson, but more than 99 percent of all vehicles … Read more
If you haven’t glanced Kia’s way in a few years, you may want to look at what this Korean manufacturer is currently offering. Over the past six or seven years, Kia has been working diligently to overhaul its line up, eliminating older and much less reliable models and replacing these … Read more
The Hyundai Equus is the top-of-the-line model in this Korean brands arsenal, a true-blue full-size luxury sedan that is in the same class as the Lexus LS, Audi A8, BMW 7 Series, and the Mercedes-Benz S-Class. It retails for about $10,000 less than the Lexus and comes in at a … Read more
The Hyundai Equus battles it out with Europe’s thoroughbreds. At the 2013 New York International Auto Show, a refreshed 2014 Hyundai Equus was paraded out, a mid product cycle update featuring numerous changes inside and out. This flagship sedan is one of three premium models sold by Hyundai, a Korean … Read more
When Hyundai made it known in 2008 that it had no plans to launch a separate luxury brand to market its top of the line vehicles, this writer and many others did not expect that its marketing strategy would succeed. Five years have passed and we’ve been proven wrong as … Read more