The coronavirus pandemic, best known as COVID-19, is the world’s greatest challenge of our time. Hundreds of thousands of individuals have tested positive for the virus with likely millions more affected but showing no signs of symptoms at present.
We’ve reported about the impact the pandemic has had on the auto industry, which has shut down scores of manufacturing facilities around the world. This unprecedented move will have a far-reaching effect on the industry, perhaps lasting for many years.
JLR Responds; Redirects Press Fleet
Nevertheless, automakers are not simply waiting for the pandemic to end. Instead of sitting by the sidelines, many are proactively doing their part to meet the challenge.
Indeed, Jaguar Land Rover has deployed more than 160 vehicle globally to support emergency response organizations. Specifically, the Britain-based manufacturer has redirected dozens of British press fleet vehicles, including the all-new Defender SUV, to the British Red Cross. Consequently, the Red Cross is empowered to reach the most vulnerable citizens, including the senior population.
Simon Lewis, Head of Crisis Response, British Red Cross, elaborated on his organization’s response efforts. “This unprecedented global health emergency requires us all to pull together. As part of the British Red Cross response to coronavirus, we’re delving deep into the heart of communities across the UK to help strengthen support for the most vulnerable people through delivering essential food parcels and medicines to those unable to get out.”
Furthermore, an additional 65 vehicles are now deployed to support Red Cross Societies in several countries, including Australia, France, Spain, and South Africa. The company plans to offer additional vehicles to support the COVID-19 response moving forward.
An Enduring Red Cross Partnership
Jaguar Land Rover’s involvement with the International Red Cross spans more than 65 years. Down through the years, JLR has lent vehicles to Britain’s National Health Service. Moreover, the company is donating protective equipment, including wraparound eye gear for medical staff, to the NHS and is working closely with the British government to aid in various capacities.
Britain has been hard hit by this strain of the coronavirus, with more than 22,000 confirmed cases as of this writing. Some 1,408 individuals have died. The pandemic, though, is far from running its course with even more widespread outbreaks expected. Some fear that the virus may also produce a second wave, especially in China where it originated.
Auto Trends received a press statement from JLR regarding its involvement in the battle against COVID-19.
Said Finbar McFall, Jaguar Land Rover Customer Experience Director, “The health and safety of our employees, customers and their families remains our priority. Jaguar and Land Rover will do everything we can to support people in need around the world. Our partnership with the Red Cross goes back 65 years and we will work hand in hand with them to do all we can during this global health emergency. We will also provide help to those closer to home in our local communities. We can all play a part in helping the vulnerable during this global pandemic.”
JLR temporarily shuttered its British manufacturing facilities earlier this month, while maintaining production at plants in Brazil and India. The company hasn’t set a timeframe for resuming production, which likely will occur once the British government has lifted its lockdown directive.
Impact on U.S. Operations
In the U.S., JLR has largely curtailed its operation, with showrooms closed in various locations, depending on local “stay-at-home” edicts. Auto Trends will continue to report on industry happenings, including how manufacturers, suppliers, and other key players are responding to the crisis.
See Also — Corona Strikes; Industry Reacts
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