Lincoln lost its footing as the best-selling luxury brand more than 20 years ago. These days, it ranks around eighth or ninth in a highly competitive environment. You can blame Lincoln’s inability to keep up with the changing market for one reason. Ford’s luxury marque has also failed to deliver … Read more
The Lincoln marque is once again undergoing a major overhaul, this time with new utility vehicle-based models. Ford’s luxury brand is also moving away from its three-letter naming convention, choosing traditional and new names featuring nautical and aviation themes. Suggesting movement, the current nomenclature now covers all four SUVs — … Read more
Lincoln Aviator highlights and features. For the first time, Lincoln gains a three-row crossover with the debut of the 2020 Aviator. The Lincoln Aviator shares its platform with the Ford Explorer and is situated between the smaller Lincoln Nautilus and the full-sized Lincoln Navigator SUV. Along with the upcoming Lincoln … Read more
New Aviator SUV strengthens the Lincoln marque. The Lincoln Aviator is back, an all-new SUV set to take flight next year. Notwithstanding the obvious aviation references, the 2019 Aviator may very well enable the Lincoln brand to recapture at least some of its past glory, particularly as the preeminent American … Read more