Ford Marks 100th Anniversary of Lincoln Ownership

Edsel Ford

Today marks an important milestone in the history of the Lincoln Motor Company. Precisely 100 years ago, the Ford Motor Company purchased Lincoln, paying automotive engineer and inventor Henry Leland $8 million for the acquisition. Since then, Ford has grown the brand to become the luxury marque it is today. … Read more

Refreshed Lincoln Navigator Elevates This Model

2022 Lincoln Navigator

An update look and new tech features for the 2022 Navigator. The Lincoln Navigator and Cadillac Escalade are locked in a war for customer attention, although the Cadillac outsells the Lincoln by a 2-to-1 margin. Lincoln, though, is gradually closing the gap thanks to a strong powertrain and an exceptional … Read more

Is the Lincoln Corsair a Fancy Ford Escape?

Lincoln Corsair

The Lincoln Corsair makes a bold statement. The Lincoln marque, also known as the Lincoln Motor Company, is the luxury brand for the Ford Motor Company. Founded in 1917, the company was acquired by Ford in 1922 and has survived its parent company’s many ups and downs through the intervening … Read more

Lincoln Continental: Revived and Competitively Priced

2017 Lincoln Continental.

Continental is back, the all-new flagship sedan for the Lincoln brand. The Ford Motor Company is sticking with its beleaguered Lincoln marque, committing billions of dollars to revive what was once the best-selling luxury automotive brand in the United States. Leading that effort is the 2017 Lincoln Continental, its new … Read more

Ford Bets $5 Billion on Lincoln

Lincoln gets another lease on life. Ford’s Lincoln brand may have some life left in it after all. Last week, Reuters reported that Ford has committed to invest at least $5 billion in Lincoln over the next several years as well as to introduce an all-new modular platform for the … Read more

Pricing Announced for 2015 Lincoln MKC Crossover

If you are a Lincoln dealer, the arrival of the 2015 Lincoln MKC crossover cannot come soon enough. Since Mercury was dropped by Ford at the end of 2010, Lincoln dealerships have been thirsting for new product. Moreover, the existing Lincoln line has long been weak from top to bottom … Read more

Lincoln MKC Concept: When Reality Happens

Car manufacturers routinely introduce concept vehicles at popular auto shows to gauge customer and media feedback. Though most concepts are never built, in recent years weve seen a greater tendency for automakers to present a new idea and quickly find a way to bring that vehicle or something like it … Read more