Ford’s Lincoln brand composes a lineup of utility vehicles only, a far cry from the massive sedans that once dominated this luxury brand. In keeping with the existing SUV theme, an all-electric Lincoln Star Concept was revealed in Los Angeles this week. The concept points to Lincoln’s plan to introduce … Read more
Today marks an important milestone in the history of the Lincoln Motor Company. Precisely 100 years ago, the Ford Motor Company purchased Lincoln, paying automotive engineer and inventor Henry Leland $8 million for the acquisition. Since then, Ford has grown the brand to become the luxury marque it is today. … Read more
An update look and new tech features for the 2022 Navigator. The Lincoln Navigator and Cadillac Escalade are locked in a war for customer attention, although the Cadillac outsells the Lincoln by a 2-to-1 margin. Lincoln, though, is gradually closing the gap thanks to a strong powertrain and an exceptional … Read more
The Lincoln Corsair makes a bold statement. The Lincoln marque, also known as the Lincoln Motor Company, is the luxury brand for the Ford Motor Company. Founded in 1917, the company was acquired by Ford in 1922 and has survived its parent company’s many ups and downs through the intervening … Read more
Ford’s luxury brand goes all-in on utility vehicles. The Lincoln Continental is one of the most storied models for Ford’s luxury marque, a big sedan with outsized styling, generous amenities, and class-leading comfort. In 2016, Lincoln resurrected the Continental to critical acclaim. Alas, its revival came as consumers eschewed sedans … Read more
Lincoln lost its footing as the best-selling luxury brand more than 20 years ago. These days, it ranks around eighth or ninth in a highly competitive environment. You can blame Lincoln’s inability to keep up with the changing market for one reason. Ford’s luxury marque has also failed to deliver … Read more
The Lincoln marque is once again undergoing a major overhaul, this time with new utility vehicle-based models. Ford’s luxury brand is also moving away from its three-letter naming convention, choosing traditional and new names featuring nautical and aviation themes. Suggesting movement, the current nomenclature now covers all four SUVs — … Read more
Lincoln Aviator highlights and features. For the first time, Lincoln gains a three-row crossover with the debut of the 2020 Aviator. The Lincoln Aviator shares its platform with the Ford Explorer and is situated between the smaller Lincoln Nautilus and the full-sized Lincoln Navigator SUV. Along with the upcoming Lincoln … Read more
A new flagship sedan for Lincoln… the 2017 Lincoln Continental Black Label AWD. One of the most storied model names in autodom is back, as in Continental by Lincoln. The all-new model and flagship sedan provides a much-needed boost for a marque that once claimed top-selling status amongst luxury brands. … Read more
Ford’s three-row midsize crossover delivers off-road capabilities. Ford’s strength in utility vehicles is evident as nearly every model it offers is a hit. Even the quirky Ford Flex has an audience, people who prefer a more wagon-like experience and are not put off by its polarizing visage. And then there … Read more
Lincoln gets another lease on life. Ford’s Lincoln brand may have some life left in it after all. Last week, Reuters reported that Ford has committed to invest at least $5 billion in Lincoln over the next several years as well as to introduce an all-new modular platform for the … Read more
The Consumer Reports 2014 Annual Reliability Survey is out, what paints a highly critical and negative picture of in-car technologies, particularly infotainment systems. Such systems typically provide audio, information and navigation access, but often do not deliver as promised. Instead, users may find these systems confusing, unreliable or simply unworkable, … Read more
New 2015 models on the way. The Big Three automakers continue to fight back in a wide open US market. GM remains the market leader, but Ford and Fiat Chrysler continue to boost market share in various segments, sometimes at the expense of each other. For 2015, all three automakers … Read more
Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands the way to go? By sub-brands, that would represent … Read more
Lincoln Black Label When your model line is thin and lacking outstanding products, you can patiently wait for the development of new models or strike out in a new, quicker direction for immediate results. As the luxury brand for the Ford Motor Company, Lincoln has chosen to do both in … Read more
The Ford brand is sailing smoothly, bolstered by hot-selling and exciting products ranging from its burly F-Series pickup truck line down to its tiny Fiesta subcompact. Arguably, we are witnessing the best product mix in the history of the blue oval brand and with a new F-150 truck due out … Read more