A Lincoln Star is Born

Lincoln Star

Ford’s Lincoln brand composes a lineup of utility vehicles only, a far cry from the massive sedans that once dominated this luxury brand. In keeping with the existing SUV theme, an all-electric Lincoln Star Concept was revealed in Los Angeles this week. The concept points to Lincoln’s plan to introduce … Read more

Ford Marks 100th Anniversary of Lincoln Ownership

Edsel Ford

Today marks an important milestone in the history of the Lincoln Motor Company. Precisely 100 years ago, the Ford Motor Company purchased Lincoln, paying automotive engineer and inventor Henry Leland $8 million for the acquisition. Since then, Ford has grown the brand to become the luxury marque it is today. … Read more

Refreshed Lincoln Navigator Elevates This Model

2022 Lincoln Navigator

An update look and new tech features for the 2022 Navigator. The Lincoln Navigator and Cadillac Escalade are locked in a war for customer attention, although the Cadillac outsells the Lincoln by a 2-to-1 margin. Lincoln, though, is gradually closing the gap thanks to a strong powertrain and an exceptional … Read more

Is the 2021 Lincoln Corsair a Fancy Ford Escape?

2021 Lincoln Corsair

The Lincoln Corsair makes a bold statement. The Lincoln marque, also known as the Lincoln Motor Company, is the luxury brand for the Ford Motor Company. Founded in 1917, the company was acquired by Ford in 1922 and has survived its parent company’s many ups and downs through the intervening … Read more

Lincoln Axes the Continental

Ford’s luxury brand goes all-in on utility vehicles. The Lincoln Continental is one of the most storied models for Ford’s luxury marque, a big sedan with outsized styling, generous amenities, and class-leading comfort. In 2016, Lincoln resurrected the Continental to critical acclaim. Alas, its revival came as consumers eschewed sedans … Read more

The Statement-Making Lincoln Aviator

The Lincoln marque is once again undergoing a major overhaul, this time with new utility vehicle-based models. Ford’s luxury brand is also moving away from its three-letter naming convention, choosing traditional and new names featuring nautical and aviation themes. Suggesting movement, the current nomenclature now covers all four SUVs — … Read more

About the 2020 Lincoln Aviator

Lincoln Aviator highlights and features. For the first time, Lincoln gains a three-row crossover with the debut of the 2020 Aviator. The Lincoln Aviator shares its platform with the Ford Explorer and is situated between the smaller Lincoln Nautilus and the full-sized Lincoln Navigator SUV. Along with the upcoming Lincoln … Read more

Black Label: 2017 Lincoln Continental

A new flagship sedan for Lincoln. One of the most storied model names in autodom is back, as in Continental by Lincoln. The all-new model and flagship sedan provides a much-needed boost for a marque that once claimed top-selling status amongst luxury brands. In more recent years Lincoln has languished … Read more

Ford Explorer Platinum Offers Lincoln Touches

2016 Ford Explorer Platinum.

Ford’s three-row midsize crossover delivers off-road capabilities. Ford’s strength in utility vehicles is evident as nearly every model it offers is a hit. Even the quirky Ford Flex has an audience, people who prefer a more wagon-like experience and are not put off by its polarizing visage. And then there … Read more

Ford Bets $5 Billion on Lincoln

Lincoln gets another lease on life. Ford’s Lincoln brand may have some life left in it after all. Last week, Reuters reported that Ford has committed to invest at least $5 billion in Lincoln over the next several years as well as to introduce an all-new modular platform for the … Read more

3 All-New Models for the Big Three in 2015

New 2015 models on the way. The Big Three automakers continue to fight back in a wide open US market. GM remains the market leader, but Ford and Fiat Chrysler continue to boost market share in various segments, sometimes at the expense of each other. For 2015, all three automakers … Read more

Automotive Branding: Are Sub-brands the Way to Go?

Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands the way to go? By sub-brands, that would represent … Read more

Is the Lincoln Black Label Dressed For Success?

Lincoln Black Label When your model line is thin and lacking outstanding products, you can patiently wait for the development of new models or strike out in a new, quicker direction for immediate results. As the luxury brand for the Ford Motor Company, Lincoln has chosen to do both in … Read more

Ford’s Risky Reductive Lincoln Approach

The Ford brand is sailing smoothly, bolstered by hot-selling and exciting products ranging from its burly F-Series pickup truck line down to its tiny Fiesta subcompact. Arguably, we are witnessing the best product mix in the history of the blue oval brand and with a new F-150 truck due out … Read more