Refreshed 2022 Lincoln Navigator Elevates the Model

2022 Lincoln Navigator refresh

An update look and new tech features for the 2022 Navigator. The Lincoln Navigator and Cadillac Escalade are locked in a war for customer attention, although the Cadillac outsells the Lincoln by a 2-to-1 margin. Lincoln, though, is gradually closing the gap thanks to a strong powertrain and an exceptional … Read more

Lincoln Continental Discontinued After 2020

Lincoln Continental

Ford’s luxury brand goes all-in on utility vehicles. The Lincoln Continental is one of the most storied models for Ford’s luxury marque, a big sedan with outsized styling, generous amenities, and class-leading comfort. In 2016, Lincoln resurrected the Continental to critical acclaim. Alas, its revival came as consumers eschewed sedans … Read more

Automotive Branding: Are Sub-Brands the Way to Go?

2014 BMW i3

Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more

Ford Marks 100th Anniversary of Lincoln Ownership

1941 Lincoln Continental

Pictured Above: 1941 Lincoln Continental Today marks an important milestone in the history of the Lincoln Motor Company. Precisely 100 years ago, the Ford Motor Company purchased Lincoln, paying automotive engineer and inventor Henry Leland $8 million for the acquisition. Since then, Ford has grown the brand to become the … Read more

A Lincoln Star is Born (2025 Electric SUV)

Lincoln Star EV concept

Ford’s Lincoln brand composes a lineup of utility vehicles only, a far cry from the massive sedans that once dominated this luxury brand. In keeping with the existing SUV theme, an all-electric Lincoln Star Concept was revealed in Los Angeles this week. The concept points to Lincoln’s plan to introduce … Read more

Is the 2021 Lincoln Corsair a Fancy Ford Escape?

2021 Lincoln Corsair

The Lincoln Corsair makes a bold statement. The Lincoln marque, also known as the Lincoln Motor Company, is the luxury brand for the Ford Motor Company. Founded in 1917, the company was acquired by Ford in 1922 and has survived its parent company’s many ups and downs through the intervening … Read more

2016 Ford Explorer Platinum (Top-of-the-Line Comfort)

2016 Ford Explorer Platinum

Ford’s three-row midsize crossover delivers off-road capabilities. Ford’s strength in utility vehicles is evident as nearly every model it offers is a hit. Even the quirky Ford Flex has an audience, people who prefer a more wagon-like experience and are not put off by its polarizing visage. And then there … Read more