• Skip to main content
  • Skip to primary sidebar

Auto Trends Magazine

Car reviews, industry news, & advice.

PARTNERSHIP

Isuzu, Toyota Part Ways…Sort Of

August 7, 2018 by admin 4 Comments

Do you remember the Toyota-Isuzu partnership? Probably not, as these two Japanese automakers are at polar opposites in their involvement in the U.S. market.

Indeed, Toyota is one of the top brands in the U.S., while Isuzu hasn’t sold a vehicle here since 2009. Certainly, Toyota dominates in several things, including hybrid technology, but it is weak in a few areas, including diesel engineering, which happens to be one of Isuzu’s strengths.

2017 Fiat 124 Spider. Not Isuzu.
This Fiat 124 Spider is the result of an agreement FCA made with Mazda.

Toyota, Isuzu Forge a Partnership

Thus, in 2006, Toyota and Isuzu signed an agreement to utilize each other’s resources in diesel development, a partnership that made sense at the time. For instance, with fuel prices still high and soon to reach higher still, the original agreement allowed both manufacturers to strengthen their diesel involvement. But as the ensuing years have attested, changes in fuel prices, customer tastes and regulatory concerns have changed things considerably. Diesel demand is down and likely to continue to fall.

So, Toyota did this month what makes perfect sense: it officially dissolved the partnership. Further, Toyota will sell its 50 million shares of Isuzu stock, which gave the company a 5.89-percent stake in Isuzu. Moving forward, the two companies will continue to collaborate on projects feasible to both.

In a press release, Toyota cited the automotive industry’s “sweeping, once-in-a-century changes” as the company’s reason for concentrating on other matters. For instance, the two automakers are likely to continue collaborating on other areas where they are strong. For Isuzu, that would be commercial vehicles. And for Toyota, that’s always been passenger vehicles, this automaker’s mainstay.

2016 Toyota Yaris iA
This Scion iA (now Toyota Yaris iA) is the result of a partnership between Toyota and Mazda.

Toyota and Mazda

Toyota has long collaborated or held stakes in junior Japanese manufacturers, including Mazda, Daihatsu and Subaru. In 2015, Mazda and Toyota announced a partnership whereby Mazda later supplied a vehicle to Toyota based on the Mazda 2. Originally sold as the 2016 Scion iA, this model is currently marketed as the Toyota Yaris iA now that the Scion brand has dissolved.

As for Mazda, the automaker is certain to benefit from Toyota hybrid technology, although as of this writing we haven’t seen such a model in the U.S. market. Toyota might also aid Mazda in all things hydrogen, yet another Toyota strength.

Auto Industry Buzzword: Collaboration

Industry collaboration is growing and will likely expand further as automakers deal with two matters that Toyota described as the “sweeping, once-in-a-century changes.” Specifically, these involve vehicle electrification and autonomy.

In June 2018, General Motors and Honda announced the second component of their earlier agreement, which builds on a joint venture to produce hydrogen fuel cell systems as early as 2020. The latest agreement covers electric-vehicle batteries, which is something GM will supply to Honda, according to Bloomberg. By doing so, GM will lower its own costs as both manufacturers ramp production of electric vehicles.

Waymo Google Chrysler Pacifica
Automakers are also collaborating with tech companies, such as FCA with Waymo.

For Honda, the agreement with GM enables the company to forge a partnership as its chief domestic competitors build their own. We already looked at Toyota’s stake in Japanese manufacturers. Nissan, however, has the most aggressive alliance going as the company has a significant stake in Renault and Renault has a significant stake in Nissan. In 2015, Nissan also purchased a controlling interest in Mitsubishi. The three companies currently form an alliance that sells more vehicles worldwide than any manufacturer.

Other areas of collaboration include GM and Ford working on automatic transmissions for the second time this millennium. In the early 2000s, the two manufacturers partnered to develop the six-speed automatic transmissions which were common in Ford and GM vehicles for more than a decade. Later, the two companies developed new nine- and 10-speed automatic transmissions, which are widely used today.

Getting it Done

So, although Toyota and Isuzu have officially ended their partnership, the collaborations will continue. As with many such efforts, the agreement is usually temporary and is sometimes fluid. As long as both parties see a benefit in working together, then these will continue. After all, lowering costs is the dictum of our day. Finally, consumers will benefit too, as those savings are passed on, making new technologies affordable for most.


See Also — Chrysler, Google Project: Start of Something Big?

Photos copyright the respective manufacturer except for the Fiat 124 Spider, which belongs to Auto Trends Magazine.

Filed Under: Automotive News Tagged With: COLLABORATION, Daihatsu, Ford, GM, HONDA, ISUZU, MAZDA, MITSUBISHI, NISSAN, PARTNERSHIP, Renault, Subaru, Toyota

Toyota and Mazda Collaboration Will Lift Both Automakers

May 14, 2015 by admin 2 Comments

And so it begins. Giant Toyota and wee Mazda announced a collaborative agreement this week that will benefit both companies. The agreement allows each automaker to leverage products and technologies from the other, a partnership that does not include Toyota taking a financial stake in its much smaller competitor.

What the agreement effectively does is to expand an earlier arrangement whereby Mazda is supplying Toyota with a small car based on its Mazda 2 subcompact platform. That vehicle, the 2016 Scion iA, debuts this fall. In exchange, Mazda can now tap Toyota’s plug-in hybrid electric vehicle technology.

Symbiotic Task Force

The two companies will establish a joint committee to determine how each automaker can make use of the other’s chief assets. The collaboration will be broad and involve a number of disciplines, including various environmental initiatives and advanced safety technologies.

Toyota President Akio Toyoda and Mazda, President and CEO Masamichi Kogai, held a news conference in Tokyo on Wednesday to announce the accord.

Toyoda pointed to two strong Mazda initiatives that have helped this small car manufacturer succeed in an ultra-competitive global market: its SKYACTIV Technologies and KODO―Soul of Motion design. Both present an enticing edge that Toyota does not have and can most certainly benefit from moving forward.

Said Toyoda, “Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic carmaking roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars.”

Mazda 2 Scion iA collaboration

One of the earlier collaborations between the two automakers
has turned the Mazda 2 into a 2016 Scion iA.

Toyota Saves the Day

Not mentioned by Toyota’s president is that the provision essentially seals Mazda’s fate. Certainly, ever since the Ford Motor Company severed its three-decade relationship with one of Japan’s smaller automakers, the company has lacked the financial resources, especially the economies of scale, it once had.

For example, the earliest Ford Escape and Mazda Tribute models shared the same bones. Although the Tribute’s replacement, the CX-5, is a superior model, the cash outlay for the compact crossover utility vehicle has been enormous.

Quite frankly, Mazda working alone does not have the resources to keep pace with the big guys. But Mazda and Toyota working cooperatively essentially provides the former with a savior. You can now scratch Mazda off your list of vulnerable automakers.

Speaking on behalf of Mazda, Kogoi said, “Toyota is a company that has shown steadfast resolve in acting responsibly on global environmental issues and the future of manufacturing as a whole. I also have tremendous respect for Toyota’s dedication in its pursuit of ever-better cars through ongoing innovation.”

Toyota Mazda collaboration

Toyota will supply Mazda with hybrid technology.
Perhaps a Mazda diesel is in the offing for this Camry.

Hydrogen and Hybrid Technologies

No doubt, Toyota and its 10.2 million per year car building efforts will energize Mazda and its 1.2 million annual output. The two companies are competitors, but the move will enable each one to plug specific product holes.

For Mazda, the company will gain access to Toyota’s hydrogen vehicle technologies and expand its PHEV offerings. It isn’t quite clear how this arrangement will work, but look for a PHEV Mazda CX-5 or Mazda 6 in the future. Most likely both. Rebadging the hydrogen Toyota Mirai as a Mazda doesn’t seem likely, although that chassis might someday power a future Mazda product.

Toyota gains access to Mazda’s SKYACTIV technologies, represented by fuel-efficient gasoline and diesel engines, advanced transmissions and lightweight bodies. Of special interest could be Mazda’s diesel engines, one of the weakest areas for Toyota.

Toyota does have diesel technology, but readying those engines for the American market would be a costly undertaking. Mazda has a twin-turbo 2.2-liter diesel engine in the wings, one that meets both European and US emissions standards. The engine is suitable for the midsize Mazda 6 sedan and might also be made available with the Toyota Camry.

As for the Camry, not everyone wants a hybrid and the Mazda diesel would give Toyota something that does not involve vehicle electrification. And if certain KODO design elements transfer to the Camry and other Toyota models, the world’s largest automaker may suddenly gain a much-need styling edge.

Collaboration Gauntlet Thrown Down

FCA collaboration or suitor

Sergio Marchionne is actively campaigning
to win a suitor for FCA.

The Toyota-Mazda arrangement may prove to be the most comprehensive one amongst automotive manufacturers yet. Beyond outright mergers, acquisitions and stake holding, most relationships today are based on special projects involving complex technologies.

For example, Honda and General Motors are collaborating on hydrogen technology. Mitsubishi and Nissan are working on supplying the former with a midsize sedan for the US market. Daimler, Ford and Renault-Nissan are working on fuel-cell technologies with the first models expected to arrive in 2017. Every manufacturer is working with someone else to share technologies and to mitigate costs.

And beating the drum for ever broadening industry cooperation has been none other than Fiat Chrysler Automobiles (FCA) CEO, Sergio Marchionne. Just this week Marchionne met with Tesla and Apple CEOs, raising speculation that a Silicon Valley partnership may be in the offing. Marchionne has made it known that FCA is looking for a suitor. He has also stated that the global market can only support six major players.

In any case, the Toyota-Mazda joint effort will likely encourage other automakers to boost their efforts. Importantly, the timing for Mazda couldn’t be better as the next economic turn down is approaching, what most certainly will shake out some of the weaker players.


See Also — Auto Industry Buzzword: Collaboration

Filed Under: Special Tagged With: AGREEMENT, COLLABORATION, DIESEL ENGINES, hydrogen, MAZDA, MAZDA 2, PARTNERSHIP, PHEV, SERGIO MARCHIONNE, SION IA, SKYACTIV, Toyota, TRANSMISSIONS

Primary Sidebar

Recent Posts

  • The Golden Years: 6 Memorable Models From the Original Era of Muscle Cars
  • From Datsun to Nissan: 40th Anniversary of the Maxima Sedan
  • The Mazda CX-5 Brings a Premium Touch to the Compact Crossover Utility Vehicle Segment
  • 4 Car Upholstery Cleaning Tips
  • The 14 Brands of Stellantis

Recent Comments

  • The Golden Years: 6 Memorable Models From the Original Era of Muscle Cars — Auto Trends Magazine on 5 Forgettable Cars From the 1970s
  • The Golden Years: 6 Memorable Models From the Original Era of Muscle Cars — Auto Trends Magazine on 7 Winter Storage Tips For Classic Cars
  • Drive Dissection: 2017 Nissan Maxima SR — Auto Trends Magazine on From Datsun to Nissan: 40th Anniversary of the Maxima Sedan
  • The Premium Nissan Maxima Sedan — Auto Trends Magazine on From Datsun to Nissan: 40th Anniversary of the Maxima Sedan
  • From Datsun to Nissan: 40th Anniversary of the Maxima Sedan — Auto Trends Magazine on Second Look: 2020 Nissan Sentra

Archives

  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008

Categories

  • Auto Parts
  • Auto Shows
  • Automotive Career
  • Automotive News
  • Book Reviews
  • Car Tips
  • Classics & Discontinued Models
  • Commentary
  • Commercial Vehicles
  • Concept Vehicles
  • Dealers
  • Engineering & Technology
  • Fleet
  • Fun News
  • Maintenance & Repairs
  • Motorsport
  • New Car Reviews
  • New Models
  • Ownership Experience
  • Product Reviews
  • Special
  • Specifications
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

New!
Check out our Jobs Board!

via GIPHY

Subscribe to Auto Trends

Subscribe in a reader

Social Media

Visit our social media pages:
Facebook
Twitter
Google+
Pinterest

Where is Matt Currently Published?

The Carolinian (new car reviews)
NAPA Know How Blog
On the Road Again

Pages

  • About
  • Authors List
  • Automotive Brochures
  • Contact
  • Industry Jobs
  • Write
    • Style Guide

Categories

Recent Posts

  • The Golden Years: 6 Memorable Models From the Original Era of Muscle Cars
  • From Datsun to Nissan: 40th Anniversary of the Maxima Sedan
  • The Mazda CX-5 Brings a Premium Touch to the Compact Crossover Utility Vehicle Segment
  • 4 Car Upholstery Cleaning Tips
  • The 14 Brands of Stellantis
  • Peugeot May Not Return to the U.S. Market After All
  • Next-Generation Sedona Minivan Will Be Renamed the Kia Carnival
  • GM Launches BrightDrop, Its Commercial EV Brand
  • The Refreshed and Handsome
    Lexus IS 350 F Sport
  • What We Know About the All-New 2021 Jeep Grand Cherokee L
  • The All-New and Formidable 2021 Nissan Rogue Crossover
  • Fuel-Efficiency and AWD Champion: 2021 Toyota RAV4 Hybrid
  • Midsize Performance Master: 2021 Hyundai Sonata N-Line
  • Performance Hatchback: The All-New 2021 Mazda Mazda3 Turbo!
  • NACTOY Finalists For 2021 Offer Familiar and Futuristic Choices
  • Super Trooper: Nissan Titan Pickup
  • Behind the Wheel of the Popular 2021 Toyota Corolla Sedan
  • Lucid Motors Completes Arizona Factory
  • A Robust Turbodiesel Comes to the Chevrolet Silverado 1500
  • Mid-Engine Masterpiece: The Eighth-Generation Chevrolet Corvette Stingray
  • Compact Performance:
    2021 Cadillac CT4-V
  • All-Wheel Drive Supplies the Nissan Altima With a Competitive Edge
  • Return of the Toyota Venza!
  • Lexus Brings a Convertible to the Gorgeous LC 500 Line
  • Stellantis Logo Revealed by Peugeot, Fiat Chrysler Ahead of Spring Merger
  • Preview: 2021 Nissan Rogue Crossover
  • How to Fix a Broken Rivian Vehicle
  • Cadillac Gets Most Things Right
    With the XT6 Crossover
  • The High Potency Dodge Challenger SRT Hellcat Redeye Widebody Coupe
  • The All-New Chevrolet Trailblazer Forges Urban Paths
  • The Small Infiniti QX50 is Big on Tech and Engineering Features
  • Toyota Brings the TRD Treatment to the Midsize Camry Sedan
  • The Kia K5 Outclasses Most Competitors, Including the Departing Optima
  • Can the Toyota RAV4 TRD Off-Road Handle Tough Terrain?
  • Subaru WRX Showcases Its Performance Chops
  • Infiniti Overhauls QX80 Trims and Makes This Important Safety Feature Standard
  • Ford F-250 Super Duty and a Trail-Stomping Tremor Package
  • A Cut Above: Mazda’s Mazda3
  • The Highly Efficient Hyundai Ioniq
  • Volkswagen Atlas Revels in its Strengths
  • General Motors Deepens Partnership With Honda, Takes Stake in Nikola
  • Smart Concept: Jeep Grand Wagoneer
  • More Than an Encore: Buick Encore GX
  • Got a Recall? There’s an App for That.
  • Refreshed Nissan Titan Makes Its Case
  • BMW M235i: Not Your Typical Coupe
  • Hot Stuff: Lexus RC F Sport Coupe
  • Will the Electric Vehicle Boom Create New-Found Dependencies for Foreign Minerals?
  • Rumors? We Got Them!
  • About Bollinger Motors, EV Startup
January 2021
S M T W T F S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Dec    

Copyright © 2021 · News Pro on Genesis Framework · WordPress · Log in