Brand APEAL: Porsche Leads for 11th Consecutive Year

Porsche is globally recognized as the top automotive brand, a fact regularly affirmed by various consumer studies and surveys. Indeed, for the 11th consecutive year, Porsche finished on top of J.D. Power’s APEAL study for 2015. Porsche Cayman. APEAL stands for U.S. Automotive Performance, Execution and Layout study what looks … Read more

MTV Says: Millennials Love Their Cars!

Immediately following the Washington Auto Show — where some policy makers insist that young people are getting their licenses later and driving less than their counterparts of even 50 years ago — a study conducted on behalf of MTV strongly suggests otherwise. Indeed, the “Millennials Have Drive” research study — … Read more

Flummoxed by New Car Technology? You Are Not Alone.

J.D. Power 2014 Multimedia Quality and Satisfaction Study reveals much. New car owners love their technologies, but only when they work right. Today’s cars offer a varying range of audio, communication, entertainment and navigation (ACEN) systems with hand touches, finger gestures, buttons, knobs and voice commands among the ways that … Read more