2022 Brand Value: Tesla Shows Strongest Growth

Tesla brand

We love our brands and often base our purchases on recognition. Indeed, household names such as General Electric, DuPont, and General Motors enjoy a century (or two) of consumer support, but they are far from alone among the popular brands. Brand Finance, which tracks the popularity of some 5,000 brands … Read more

Will GM Have 30 EV Models Ready by 2025?

2022 Cadillac Lyriq grill

GM prepares for an EV future. But will they overtake Tesla? GM has bold plans in its quest to become the top producer of electric vehicles as soon as 2025. That’s the year when the automaker says it will have 30 pure electric vehicles available, including through its Cadillac, Buick, … Read more

Preston Tucker (Book Review)

Preston Tucker book review

…and His Battle to Build the Car of Tomorrow. Preston Tucker may not be a name familiar to people outside of the auto industry or the business world, unless you happened to watch the 1988 movie, “Tucker: The Man and His Dream.” I never saw the movie, but have been … Read more

4 Lesser Known Facts About the Tesla Model X

Tesla Model X facts

The Tesla Model X is a 7-passenger, all-electric sport utility vehicle and has already been deemed the fastest (and cleanest) SUV on the planet. This second model from Tesla Motors (third if you count the limited production/availability Tesla Roadster) was introduced in late September and has promptly gone on sale. … Read more

Tesla’s Retail Strategy: Flawed and Arrogant

Tesla brand

Based on an article from the July 26th edition of Automotive News, it seems that start-up automaker Tesla plans is to sell cars the same way that Apple sells iPods. Tesla won’t have dealer showrooms – they’ll have manufacturer-owned “galleries.” Tesla won’t have service departments – they have field technicians called … Read more