Manufactured goods names are supposed to be memorable, even catchy. Consumers should recall a product’s name and associate it with something good, interesting, or exciting, and ultimately purchasable. But that is not what you have with the Toyota bZ4X, this brand’s first all-electric vehicle not involving hydrogen. The name is … Read more
Spending a week or even a full day with a new model gives us a proper introduction to the vehicle. But when time is of the essence, sometimes there are only minutes available for a preview. That is exactly what happened during a near week-long press trip to Toyota’s headquarters … Read more
Subaru is late to the electric vehicle game, but it plans to jump in as soon as mid-2022 with its first model. Indeed, the 2023 Subaru Solterra is on its way, a vehicle built on the company’s e-Subaru Global Platform. The new model shares its underpinnings with the Toyota bZ4X. … Read more
Toyota Motor Corporation announced this week that the company is investing $70 billion to move the automaker toward an electrified future. The pivot includes both its Toyota and Lexus brands, with the latter slated to become electric only. Kicking off the effort for the luxury marque is the Lexus RZ … Read more
An all-new electric vehicle model is on the way, with a spring 2022 arrival set. Dubbed the Toyota bZ4X, the latest vehicle joins a long list of electrified Toyota models. It is the first of a new line of fully electric vehicles slated for the North American and global markets, … Read more
Following on the heels of the Toyota brand, the Lexus marque will soon see its first full-electric model. Today, Lexus debuted the RZ 450e. Like other Lexus models, we simply drop the nomenclature after the first two letters. Unlike the other models, this one is fully electric. In other words, … Read more