How do you mark 25 years for one of your most enduring models? By developing a commemorative edition and limiting its availability, that is how. In this case, the Toyota Sienna has reached its 25th anniversary and that’s quite a milestone in a segment some wrote off years ago. Introduced … Read more
The second-generation Mirai may be the most luxurious Toyota ever. The Toyota Mirai is a fuel-cell vehicle, an outlier in the electric vehicle field. Introduced in 2015, the Mirai utilizes hydrogen to replenish its fuel cells to make electricity. Thus, its availability is limited to places that can support it, … Read more
The figures are in for 2021 U.S. auto sales and the numbers are revealing. We learned that Toyota overtook GM in total sales, the first time a foreign manufacturer unseated a domestic leader. GM’s sales fell 13 percent over 2020, while Toyota’s rose by 10 percent. Both manufacturers were impacted … Read more
Pictured: North Carolina’s governor, Liberty’s mayor, and Toyota officials gather to announce the new battery plant. Toyota Motor North America announced on Monday that it selected a site near Liberty, NC, for its new electric vehicle battery plant. Toyota officials along with North Carolina governor Roy Cooper and Liberty mayor … Read more
Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more
If you’re an off-road enthusiast, then you’re familiar with the Toyota 4 Runner. This midsize, traditional body-on-frame SUV is an uncommon model in a segment dominated by crossovers. Yet, like the Jeep Wrangler and the revived Ford Bronco, its fandom remains strong some 40 years after it was introduced. Toyota … Read more
Toyota Motor Corporation announced this week that the company is investing $70 billion to move the automaker toward an electrified future. The pivot includes both its Toyota and Lexus brands, with the latter slated to become electric only. Kicking off the effort for the luxury marque is the Lexus RZ … Read more
We’re gobsmacked by all things Emira. Say “farewell” to the Elise and the Exige and let’s bid a warm welcome to the all-new Emira. On July 6, Lotus introduced the Emira, the replacement for the Elisa and Exige, and a satisfyingly delicious one at that. The Emira is the final … Read more
The 2023 Lexus UXh receives updates; the gas-only model goes away. Lexus’ smallest crossover utility vehicle is going full hybrid for 2023. At least in the U.S. market. Beginning late this summer, the UX line becomes synonymous with hybrid only as it loses its gas-only model. The move follows what … Read more
An all-new electric vehicle model is on the way, with a spring 2022 arrival set. Dubbed the Toyota bZ4X, the latest vehicle joins a long list of electrified Toyota models. It is the first of a new line of fully electric vehicles slated for the North American and global markets, … Read more