Stellantis is here, which represents the new name for the newly merged Fiat Chrysler – PSA Groupe entity. Headquartered in the Netherlands, with regional headquarters in Michigan, Italy, and France, this automaker controls 14 brands. That’s two more than the Volkswagen Group, which previously had the largest portfolio. Although just … Read more
An all-new automotive brand is here and we can’t wait to learn what Stellantis will do as it manages 14 brands from two previously separate automakers. Stellantis, which roughly translates as “to brighten with stars,” is the fusion of Groupe PSA and Fiat Chrysler Automobiles. The now-active company is trading … Read more
French automaker Peugeot departed the U.S. market in 1991, following years of operating in relative obscurity. Indeed, the company never sold more than 20,000 vehicles annually during its time in the states, with just a fraction of that number sold in its final years. The automaker’s parent, the PSA Groupe, … Read more
Chevrolet is a classical American brand with a French name, but its success in Europe has always been hampered by Opel, a German brand owned by GM. Beginning in 2005, GM sought to expand Chevrolet’s presence in Europe, selling Chevrolet and Opel (or Vauxhall) models side-by-side, often rebadged products at … Read more
GM’s Opel subsidiary has been a money loser, costing its parent company billions of dollars over the past decade. But, unlike other money losing brands, GM plans to stick with its German unit, this week announcing a 4 billion euros (US$5.2 billion) investment through 2016. Overcoming Obstacles GM’s Board of … Read more