Tag: BRANDING

Acura Mulls a Full All-Wheel Drive Strategy

Honda’s premium brand looks to the future. When you think of premium and luxury cars,…

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Branding: What’s In a Model Name?

Last week, GM announced the name for its long-expected, ultra-luxurious Cadillac sedan. Originally code-named LTS…

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Automotive Branding: Are Sub-brands the Way to Go?

Ask what should seem to be a fairly straightforward question and you would hope for…

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