Tag: BRANDING

0 102  3 Comments on Acura Mulls a Full All-Wheel Drive Strategy
Posted in Automotive News

Acura Mulls a Full All-Wheel Drive Strategy

Honda’s premium brand looks to the future. When you think of premium and luxury cars, brands such as Audi, BMW,…

0 121  0 Comment on Branding: What’s In a Model Name?
Posted in Special

Branding: What’s In a Model Name?

Last week, GM announced the name for its long-expected, ultra-luxurious Cadillac sedan. Originally code-named LTS (or Omega), the new model…

0 167  0 Comment on Automotive Branding: Are Sub-brands the Way to Go?
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Automotive Branding: Are Sub-brands the Way to Go?

Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t…