FORD RANGER

Trail Hopping With the New Ford Ranger

June 22, 2020 by admin 4 Comments

We test the latest-generation Ranger pickup truck.

The Ford Ranger is back, giving the blue oval brand a midsize complement to the full-size and segment-leading F-150. The latest version rolled out in 2019, ending an 8-year hiatus. The current Ranger is the largest we’ve seen thus far and is no longer available in a regular cab configuration. Instead, buyers have a choice of extended (SuperCab) and CrewCab layouts.

2020 Ford Ranger Review

Ford offers the 2020 Ranger in XL ($24,410/$26,810), XLT ($28,460/$30,635), and Lariat ($32,500/$34,675) trims. The listed prices reflect SuperCab (extended) and SuperCrew cab designs, respectively. Add approximately $4,000 for four-wheel drive and another $1,195 for the destination charge. Ford lent us a Ranger Lariat SuperCrew with the FX4 package that cost about $45,900.

Now in its second year, the fourth-generation 2020 Ranger features light changes to the equipment offerings. An FX2 package is new this year.

Exterior

Forget everything you think about the Ranger when examining the current model. This one is larger in every way, with a footprint that’s about 90 percent the size of the full-size F-150. The original truck was truly a compact, then grew slightly later. Even so, it was always smaller than the competition, but that doesn’t mean it was any less of a truck.

We like the look of the Ranger, from its high beltline to its sleek design. It goes beyond the slab-side design common to all pickup trucks, adding curves and substance along the way. Importantly, the Ranger is not an F-150 derivative – it’s based on its dedicated ladder-frame and has a distinctive look.

Ford equips the base XL with halogen headlights, front tow hooks on four-by-four models, blacked-out trim, and 16-inch steel wheels. It’s a basic arrangement with several upgradeable packages available.

Move up to the XLT trim and Ford adds LED taillamps, power-controlled side mirrors, keyless entry, and 17-inch painted aluminum wheels. The top-of-the-line Lariat replaces the blacked-out trim with body-colored touches. You’ll also find more chrome, LED lights (headlights, fog lamps, and cargo lamp), heated side mirrors with security approach lamps, and 18-inch machined aluminum wheels.

There are a pair of packages worth considering and they’re available on all three trims: FX2 (for two-wheel drive) and FX4 (for four-wheel drive). Both build on the STX Package (including halogen fog lamps, upgraded wheels, and tow hooks). The FX2 brings in an off-road-tuned suspension system, an electronic-locking rear differential, off-road tires, special decals, and an upgraded instrument panel. The FX4 builds on this, adding underbody protection, including a steel bash plate, skid plates for the fuel tank, transfer case, and steering gear, and a terrain management system.

Interior

The two cabin choices give customers much to consider when examining the 2020 Ranger. The SuperCab seats four with a pair of rear seats with removable cushions. Furthermore, customers have the option of deleting the rear seat.

Shoppers will find hard plastics in abundance throughout the interior with the Lariat featuring a stitched dashboard. Most competing models offer nicer materials, so you’re getting a basic package here regardless of the trim.

As for the SuperCab model, this one seats five. Behind the front bucket seats is a three-passenger bench seat with a fold-down center armrest and two cupholders. Although three can sit back there, the narrow hip room makes it ideal for two. Both cabs come with rear under-seat storage.

Among the standard features you’ll find black vinyl flooring, cloth-trimmed seats, a manual tilt-and-telescopic steering column, and a vinyl steering wheel with audio controls. Work crews may substitute the cloth seats for vinyl. Features such a remote keyless entry, power door and tailgate locks, and cruise control are bundled within an upgradeable package.

Move up to the XLT trim and Ford includes carpeted flooring, an overhead console with sunglasses holder, dual-zone climate control, and power door and tailgate locks. At the Lariat level, the Ranger comes with leather touches, ambient lighting, power-controlled and heated front seats, and a manual sliding rear window.

Safety

Beyond the standard safety features, including the rear-view camera with dynamic hitch assist, all Ranger models have pre-collision assist with automatic emergency braking.

Bundled under the available Ford Co-Pilot360 banner are additional driver-assist features. These include: pre-collision assist with automatic high-beam headlamps, automatic emergency braking, a blind-spot information system, a lane-keeping system with alert, and a reverse sensing system.

These are the kind of safety features we’re seeing on nearly all new vehicles these days, including pickup trucks. But not all competing models offer them, including the Nissan Frontier.

Technology

Ford equips the XL trim with a basic 4-speaker audio system with Bluetooth. But to get other features, such as a 4.2-inch center console screen and USB ports, requires a package upgrade.

Move up to the XLT and Ford rolls out the features most consumers want, including an 8-inch touch-screen display with the company’s useful SYNC3 infotainment system, Android Auto and Apple CarPlay smartphone compatibility, satellite radio, and two USB ports. The Lariat is also where shoppers gain a 6-speaker audio system. Also, they can opt for an equipment group upgrade that includes a 10-speaker audio system with HD Radio.

As for navigation, this feature becomes available at the XLT level. Ford also offers a 110-volt power outlet with the Ford Co-Pilot360 system.

Performance

Buyers looking for a choice of engines in this segment typically will find just one and that’s a stark contrast to their full-size counterparts.

Powering every 2020 Ranger is a turbocharged 2.3-liter four-cylinder engine with 270 horsepower and 310 pound-feet of torque. A 10-speed automatic transmission routes power to the rear or all four wheels.

This engine is a gamer and one of our favorites in the segment. The turbo spools quickly, then delivers large V6-equivalent power. Where step-off acceleration is competent, the Ranger’s passing power is fantastic. We found the transmission up to the task, as it quickly fired off cogs and did so without hunting for gears.

With a trail-busting FX4 on hand, we set out to Uwharrie National Forest to put it through the paces. This version is replete with a torque-distributing electronic rear differential – power travels to the wheel that needs it most. The FX4 package also adds off-road traction modes for powering down trails at preset speeds. It’s the off-road version of cruise control.

Uwharrie features eight trails featuring varying degrees of difficulty, with all operating under the Badin Lake OHV Trail Complex banner. Last year, at nearly the same time, we put a Jeep Wrangler through the paces, choosing the Dickey Bell TR 91 trail for our experience. That trail is rated “difficult” and we soon found out why – it features a steep drop off near the end. We didn’t finish the course, but we covered most of it.

See Also — Notes From Uwharrie: 2019 Jeep Wrangler

For the Ranger, we decided to find the easiest trail, not wanting to navigate anything too rigorous, especially as our test model came with side steps. We knew that the Dickey Bell and the equally challenging Dutch John were out. And certainly, the extremely difficult Daniel trail was not on our list.

The meat of the trail network is composed of a quartet of moderate-rated trails: Falls Dam, Rocky Mountain Loop, Saw Mill, and Slab Pile. We considered those, but settled on the “easy” Wolf Den for trail exploration.

Like the other Baden Lake trails, the Wolf Den still requires careful navigation. A boulder here, a rut there, and then suddenly a challenge presents itself. We navigated the first quarter-mile with ease, then faced our first obstacle: a trio of berms.

Taken alone, the berms were challenging, yet passable. But the issue we soon faced had everything to do with the side steps – we just couldn’t risk damaging them even with careful axle articulation. While the approach and departure angles seemed doable, the breakover was the biggest risk especially as the bottom of the side steps touched the top of the first berm

Deft wheel play enabled us to move forward, but the subsequent berms were too close for comfort. Removing the side steps would have quickly resolved the problem, but we had neither the tools nor the permission from Ford to do so.

Within 15 minutes of starting our voyage, we abandoned the trail.

Despite not completing even one Uwharrie trail, we decided to navigate the main gravel road that rings the lake. It presented its own challenges in various places, but the tires gripped, and we passed through a few mud sloughs along the way. The Ranger performed as we expected. We only wish it came without the step rails.

Off the trail, we like the Ranger’s weighted steering and precise handling. It’s not the most comfortable truck in its class, however, as we felt more bounce than what we’d prefer or expect. That said, the current Ranger is an improvement over the previous generations in many ways – it has a more solid feel and is designed to take more punishment. But it isn’t especially efficient as it averages about 20 mpg. On the other hand, its robust 7,500-pound towing capacity makes it a gamer.

Competitive Set

The midsize pickup truck segment was just about dead a few years back when the Chevrolet Colorado and GMC Canyon twins revived it with their 2015 return. Today, there are several models to consider, including the segment-leading Toyota Tacoma.

Other trucks in this category include the Nissan Frontier, Jeep Gladiator, and the Honda Ridgeline. The Ridgeline is the only car-based model among them, but it should be suitable for anyone who isn’t looking for off-road grit.

Our Recommendation

We can’t see buying a base Ranger as this model is too minimal for most needs. Also, our pick is the CrewCab, which is ideal for anyone who expects to carry more than two adults at any time. The SuperCab’s back seat is suitable for small children or additional storage, but it isn’t an ideal environment for adults.

An XLT SuperCab with four-wheel drive is the most sensible model in our book. This one goes for $36,475. We’d encourage anyone to opt for the FX4 Off-Road Package ($1,295), which brings your cost to just under $38,000. A $495 Tow Package is a must for anyone desiring the Ranger’s maximum towing capabilities.

2020 Ford Ranger Specifications

Ford	2020 Ranger
Segment	Midsize Pickup Truck
Price Range	$24,410 to $32,500
Destination Charge	$1,195
Standard Engine	2.3-liter, turbo I4
Horsepower	270 hp @ 5,500 rpm
Torque (lb.-ft.)	310 lb.-ft. @ 3,000 rpm
Transmission	10-speed automatic
Seating	4 or 5
Curb Weight (pounds)	4,145 to 4,441
Wheelbase (inches)	126.8
Length (inches)	210.8
Width (inches)	85.8
Height (inches)	71.1
Headroom (f,r…inches)	39.8, 38.3
Legroom (f,r…inches)	43.1, 34.5
Shoulder room (f,r…inches)	56.7, 56.3
Hip room (f,r…inches)	55.8, 53.5
Storage (cubic feet)	6-foot (SuperCab) or 5-foot (SuperCrew) bed
Gross vehicle weight (pounds)	6,050
Towing (pounds)	7,500
Payload (pounds)	1,560 to 2,080
Fuel	regular
Fuel Tank (gallons)	18
EPA Fuel MPG (city/highway/combined)	21/26/23 (2WD)
Manufacturing Plant	Wayne, Michigan

Data compiled by Tom Keegan. Specifications supplied by the manufacturer.

See Also — Ford Ranger Fun Facts
Photos copyright the Ford Motor Company.

Highlights of the 2020 Ford Ranger

December 2, 2019 by admin 1 Comment

The FX-2 package is new with the 2020 Ford Ranger.

The Ford Ranger is back and in some ways it is better than ever. Indeed, the current model, which was released in 2019, is now a midsize pickup truck. This means it is better suited to take on the likes of the Toyota Tacoma, Chevrolet Colorado, Nissan Frontier, Jeep Gladiator, and GMC Canyon.

Joining the F-150 and Super Duty, the Ranger gives Ford a wider breadth in the pickup truck segment, which has been steadily growing over the past few years. We’ll look at the new pickup truck, including where it all began and up to today’s model.

Ford’s Ranger Pickup Truck

1. The original Ranger debuts.

Ford rolled out the original Ranger in 1983, its first home-grown compact pickup truck. That original model replaced the Courier, itself a compact truck built and supplied by Mazda for the previous 11 model years.

2. Three generations, then a long break.

Ford built the original Ranger from 1983 to 2011, covering three generations. The first generation was built until 1992, then followed by the second-generation Ranger (1993-1997). From 1988 to 2011, the third-generation Ranger held sway. Interestingly, Ford supplied Mazda with a variant beginning in 1993. Ford also built a small number of Ranger electric vehicles beginning in 1998.

3. The long hiatus.

Canceled following the 2011 model year, an all-new Ranger debuted for global markets, but North America was kept from having one. Ford vowed that the Ranger would not return stateside, instead deciding to serve the new model abroad while investing in the larger F-Series to serve the domestic market. However, once GM brought back its twin Chevrolet and GMC models to great fanfare, Ford rethought its position and decided to supply a Ranger to the U.S. market once again.

4. The Ranger returns.

Ford’s promised Ranger returned in 2019 following an 8-year absence. The new model features Crew Cab and Super Cab four-door choices with six- and five-foot beds, respectively. Only one powertrain combination is offered: a 2.3-liter turbocharged four-cylinder engine paired with a 10-speed automatic transmission. Ford markets the Ranger in XL, XLT, and Lariat trims. Rear-wheel drive is standard; four-wheel drive is available.

5. Light changes for its second year.

Following the successful launch of its new pickup truck, the second-year model is virtually unchanged. Among the changes are a new FX-2 off-road package and small changes to standard feature availability. As for the FX-2 package, it’s designed for two-wheel-drive models, bundling such features as an electronic-locking rear differential, off-road tires, an off-road-tuned suspension, a front underbody guard, and Ford’s off-road cluster screen.

6. Payload and towing capabilities.

The all-new Ranger has a 7,500-pound tow rating along with a 1,860-pound payload capacity. Only the Jeep Gladiator at 7,700 pounds tops the Ranger in towing, while no other model matches the Ranger’s payload prowess.

2020 Ford Ranger

Costing from $24,410 to $32,500, the 2020 Ranger is in the middle of the pickup truck pack price-wise. Fully loaded, your price will approach $45,000 and that’s several thousand dollars less than the top end for such models as the Jeep Gladiator and GMC Canyon. However, both competing models offer multiple powertrain choices, including a diesel engine, something the Ranger lacks.

2020 Ford Ranger Specifications

Ford	2020 Ranger
Segment	Midsize Pickup Truck
Price Range	$24,410 to $32,500
Destination Charge	$1,195
Standard Engine	2.3-liter, turbo I4
Horsepower	270 hp @ 5,500 rpm
Torque (lb.-ft.)	310 lb.-ft. @ 3,000 rpm
Transmission	10-speed automatic
Seating	4 or 5
Curb Weight (pounds)	4,145 to 4,441
Wheelbase (inches)	126.8
Length (inches)	210.8
Width (inches)	85.8
Height (inches)	71.1
Headroom (f,r…inches)	39.8, 38.3
Legroom (f,r…inches)	43.1, 34.5
Shoulder room (f,r…inches)	56.7, 56.3
Hip room (f,r…inches)	55.8, 53.5
Storage (cubic feet)	43.3
Gross vehicle weight (pounds)	NR
Towing (pounds)	7,500
Payload (pounds)	1,560 to 1,860
Fuel	regular
Fuel Tank (gallons)	18
EPA Fuel MPG (city/highway/combined)	21/26/23 (2WD)
Manufacturing Plant	Wayne, Michigan

Data compiled by Tom Keegan. Specifications supplied by the manufacturer.

See Also — Ford Ranger Fun Facts

Photos copyright the Ford Motor Company.

Ram Gets a Midsize Pickup Truck

September 17, 2018 by admin 4 Comments

A Dakota replacement is in the works.

Dodge Dakota — The Dodge Ram was the first midsize pickup truck.

Once considered a dying segment, the midsize pickup truck market is showing fresh signs of life. Much credit is due to GM for releasing a pair of new trucks in 2015 — the Chevrolet Colorado and GMC Canyon. Those trucks lifted sales among such competing models as the Toyota Tacoma and Nissan Frontier, and rejuvenated the segment.

Honda Ridgeline, Ford Ranger Return

Early in 2019, the Ford Ranger returns after an 8-year hiatus. About the same time, the Jeep Scrambler joins the market, the first pickup truck from this SUV brand we’ve seen in decades. Honda has the Ridgeline, a crossover pickup truck based on the architecture underpinning the Honda Pilot.

The segment isn’t done yet. A new model from Nissan seems imminent and the Tacoma will likely see a significant overhaul in the next year or two as Toyota seeks to defend its top position in the segment. Next up is a Ram pickup truck, an expected all-new model recently confirmed for production as reported by Automotive News.

2019 Ford Ranger — The Ford Ranger returns in early 2019.

From Dodge To Ram

Not much is known about the Ram, which replaces the Dodge Dakota last produced in 2010 (it was sold as the Ram Dakota in 2011). What we do know is that the Ram will be built at the same Toledo, Ohio, manufacturing plant as the Jeep Scrambler. Both models are traditional body-on-frame and will likely have multiple powertrain, cabin and bed choices available.

But the Ram, like the Jeep, will not be a high volume model. The segment has supported about 500,000 units annually, which is a far cry from the 2.4 million full-size pickup trucks sold every year in the U.S. alone.

Manufacturers, however, may look at midsize pickup trucks as the key to improving overall fuel economy. Yes, full-size pickup trucks from GM, Ford and Ram earn up to 30 mpg highway when motivated by a turbo-diesel engine. But those engines represent only a small portion of the motors powering pickup trucks.

2019 Ram 1500. — 2019 Ram 1500 Rebel (l) and Limited editions (r).

Hybrid Pickup Trucks

Ram is the first manufacturer to introduce hybrids, utilizing mild hybrids in some models. They’re not full-blown hybrids, but they do bring vehicle electrification along with the enhanced power to the segment. We’ll soon see plug-in hybrid pickup trucks, which will only enhance fuel efficiency.

The smaller, lighter midsize trucks may prove the most efficient models as these come with standard four-cylinder engines. Just as Ram has the first hybrid trucks, we’ll see that technology spread to Jeep and to the Dakota replacement, as both brands are owned by Fiat Chrysler.

The Jeep Wrangler, for instance, will soon boast a plug-in hybrid model, arriving on the market about a year after an available turbo-diesel engine debuts next year. It seems likely that whatever the Wrangler gets will head to the Scrambler. And because the Scrambler and midsize Ram share the same architecture, ditto for the Dakota replacement.

2017 GMC Canyon Denali Crew Cab 4×4 short bed.

Ram Pickup Truck Aspirations

Although there isn’t much known about the new Ram pickup, there are a few things we can deduce. For starters, extended cab and crew cab configurations along with two bed size choices are a given.

FCA’s venerable 3.6-liter V6 and a turbo-charged 2,0-liter four-cylinder engine should kick things off. One or both will be paired with a six-speed manual transmission or to an available 9-speed automatic transmission (standard with four-wheel drive). Segment-leading technologies, including infotainment and driver-assist features, will dominate the top-end trims.

In all, the upcoming Ram should only burnish the brand. Given that, the Ram is only possible because of the Jeep Scrambler, which is based on the popular Wrangler. Together, the three models should deliver the profits the automaker requires to justify such models.

Ford Opens Order Book for 2019 Ranger

August 15, 2018 by admin 6 Comments

The 2019 Ranger makes an online splash.

Updated Dec. 12, 2018, reflecting newly released performance details.

The wait is nearly over. For the all-new Ford Ranger, that is.

After an eight-year hiatus, the 2019 Ford Ranger is set to return. Indeed, this week Ford opened the online order book, which allows customers to configure a new Ranger on the dealer’s website or through the Ford retail site. That moved revealed several things about the new model, although a few details remain unknown.

Here is what we know about the 2019 Ford Ranger midsize pickup truck:

1. It is larger than the model it replaces.

This isn’t new information, rather it simply underscores what Ford told us early on: the new Ranger is larger than the previous model. Importantly, instead of matching up with the small pickup trucks of the past, the new model is ideally suited to take on the Chevrolet Colorado, Toyota Tacoma, GMC Canyon and the Nissan Frontier. Its arrival comes just ahead of the all-new Jeep Scrambler. Next year, a Ford Bronco SUV variant debuts.

2. You’ll find one powertrain combination.

Whereas the big Ford F-150 has multiple powertrain combinations, the 2019 Ranger has just one. At least for now. Powering every model is a turbocharged 2.3-liter four-cylinder engine. It works with a 10-speed automatic transmission.

This engine makes 270 horsepower and 310 pound-feet of torque. Notably, the Ranger 4×2 makes an EPA-estimated 21 mpg in the city and 26 mpg on the highway, for a combined 23 mpg. The four-wheel-drive model is rated 20/24 or 22 mpg combined. These numbers are tops amongst gas-powered models in the segment.

The maximum towing capacity is 7,500 pounds, which beats each gas-powered competitor.

3. There are two cab choices available.

To the disappointment of some, but probably only for a small number, the 2019 Ranger will not offer a regular cab model. This isn’t surprising as the market long ago abandoned two-door pickup trucks.

Instead, you’ll find an extended or SuperCab and SuperCrew choices available, with room for as many as five individuals. Now I cannot tell you that five people will fit in comfort, especially if you’re looking at work crew type individuals. Families, however, will likely gravitate to the SuperCrew for its roominess alone.

4. You have a choice of two bed sizes.

Depending on the cab size chosen, you’ll find two bed choices. All SuperCab models have a six-foot bed, while all SuperCrew models come with a five-foot bed. Rumors of an eight-foot bed option are just that. Rumors.

5. There are three trims to start.

Talk of a Ford Ranger Raptor is just that. Talk. At least for the U.S. market. Yes, there is a Raptor in the Ranger fold, but it isn’t available in North America at this time.

Instead, buyers will choose from three trims: XL ($25,395), XLT ($29,035) and Lariat ($33,305). These prices are based on the standard SuperCab 4×2 model and include a $1,095 destination fee. Start with the SuperCrew and you’ll add $2,220 to your price. Opting for four-wheel drive adds $4,160.

We expect additional trims to roll out in the future, including an off-road romping and stomping Raptor.

(See Also — Ford Ranger Fun Facts)

6. It comes with a long list of standard features.

There isn’t a stripped 2019 Ranger to be had. Sure, the amenities list grows as you work your way up the trim and package chain, but the base model is certainly a decent place to start shopping.

Among the standard items are automatic headlamps, a pair of front tow hooks on four-wheel-drive models, 16-inch steel wheels, a cargo lamp and four cargo bed tie downs. Inside, this model has power windows, cloth seats, air conditioning and a four-speaker audio package. You’ll also find a pre-collision assist system with automatic emergency braking, pedestrian detection, forward collision warning and brake support.

Other trims will have such features as heated front seats, leather-trimmed seats, dual-zone climate control and additional power accessories. Then again, as the next section indicates, many of these items will be bundled in a package for lower trim models.

7. Yes, we have packages!

Pickup truck models allow for much customization and the 2019 Ranger is no exception. If you have ever built a Ford F-150, you know that there are millions of ways to craft one. The Ranger will be a bit easier, but it does offer package options that are worth exploring.

On the base model, the 101A Package ($1,135) adds power mirrors, SYNC connectivity, a Wi-Fi hotspot and a six-speaker audio system. The 301A Package ($995), which is available with the XLT, brings in SYNC 3 infotainment with satellite radio and a leather-wrapped steering wheel and shifter. A 302A Package builds on this, adding power-controlled and heated front seats with lumbar support, sport appearance touches, a manual sliding rear window and remote start.

Although the Lariat comes well equipped, there are a few upgrades of note. For instance, the 501A Package ($1,795) brings in the Technology Package and remote start along with rain-sensing wipers and a Bang & Olufsen audio system. Like elsewhere, you’ll find trailer tow, sport appearance and chrome appearance packages.

7. Building Your 2019 Ford Ranger

Have fun building your sample Ranger. With the performance numbers now in, you have enough details to compare this model with the competition.

See Also — Return of the Ford Ranger?

All photos and the configurator screenshot are courtesy of the Ford Motor Company.

New Pickup Truck Shopping Tips

April 3, 2018 by admin 2 Comments

Find the right truck at the right price.

2018 Chevrolet Silverado 1500 Centennial Edition. — 2018 Chevrolet Silverado 1500 Z71 Centennial Edition.

If you are in the market for a new pickup truck, you may be considering a brand you are already familiar with. That’s a sensible approach as pickup truck buyers are typically brand loyal. In particular, they are more likely to stick with what they already know and like. For everyone else, shopping for a new truck requires research in an effort to make an informed decision. The following points are worth considering as you undertake your quest.

When Size Matters

When shopping or purchasing a new truck, there are essentially three size categories to consider: medium, full-size and heavy duty.

These days, your medium truck options include the Toyota Tacoma, Nissan Frontier, Chevrolet Colorado, GMC Canyon and the slightly larger Honda Ridgeline. Models from Ford (Ranger) and Ram (Dakota) left the market in recent years, although the Ranger is set for a return.

The smaller models offer extended and crew cab choices. You’ll also typically find standard and extended beds.

The main segment for pickup trucks are the full-size models. The Ford F-150, Chevrolet Silverado 1500, GMC Sierra 1500, Ram 1500, Toyota Tundra and Nissan Titan compete in this segment, with each supplying a variety of cabin configurations and truck bed sizes.

The heavy-duty truck market is essentially controlled by the American truck manufacturers. The Ford Super Duty, Chevrolet Silverado/GMC Sierra 2500HD/3500HD and the Ram 2500 and 3500 occupy this segment. Each heavy duty line has oversized gasoline or diesel engines.

Nissan also offers a model that straddles the standard full-size and heavy-duty lines, the Titan XD. This truck has a higher towing capacity than the standard Titan, although models such as the light-duty F-150 now match or beat those limits.

2WD vs. 4WD

What you use your truck for will go far in helping you determine what type of drivetrain layout that is right for you. Two-wheel drive trucks come with the rear wheels while four-wheel drive trucks can activate all four wheels as needed. Choose the latter and your truck can give you the traction and off-road prowess as you desire.

The Honda Ridgeline is the lone exception to the 2WD vs. 4WD debate. This model is all-wheel-drive or powered by its front wheels most of the time with its rear wheels activated as needed.

Payload and Towing

Of big concern to many pickup truck owners is how much weight a truck can carry (payload) and how much weight it can pull (towing). These numbers vary from truck to truck and even from model to model. It is advisable to find the manufacturer’s payload/towing capacity chart, usually supplied right on its sales page.

The payload includes the weight of the driver, his passengers, fluids and what’s stored inside the pickup and in the bed. Towing is the ability of any truck to pull something behind it when hitched — such as a boat, a trailer or a camper. Add towing and payload together and you get your vehicle’s gross vehicle weight.

Consider all three numbers when buying a new truck.

Convenience Features

Today’s pickup trucks come well equipped and outfitted with many of the luxury appointments you can find in a premium sedan, such as leather seats, a heated steering wheel and wood trim. Still, when buying any new vehicle, you should determine which amenities are important to you.

Most pickups offer standard equipment such as an automatic transmission, power accessories, cloth seating surfaces, climate control, an audio system, multiple storage compartments and important safety features such as airbags and antilock brakes.

Popular options include fog lamps, off-road tires, power side mirrors, a navigation system, a rear backup camera, folding rear seats, an overhead console, a rear DVD entertainment system and a lined cargo area.

Truck Fuel Economy

There was a time when buying an economical pickup meant choosing the smallest truck and opting for the manual transmission. These days, your choices have improved considerably, although few trucks get 30 mpg on the highway. These come with a turbo-diesel engine.

What you will usually find are trucks that get 25 mpg on the highway, something both the smaller Toyota Tacoma and larger Ram 1500 achieve. The smaller trucks come with inline-four or V-6 gas engines, while the larger trucks are usually equipped with a standard V-6 or optional V-8 gasoline engines. Again, only select models offer diesel engines.

As for transmissions, you’ll find very few manuals. Most pickups have six-, eight- or even 10-speed automatic transmissions. The few manual gearboxes available come with the median-sized trucks.

Other matters to consider when buying a new pickup is its price, with your cost ranging from just over $20,000 for a basic medium pickup to well over $65,000 for a fully optioned heavy-duty model. Each manufacturer offers a dizzying array of model variations, enabling you to customize your truck to suit your needs and budget.

See Also — How to Buy a Repo Vehicle

Ford Ranger Fun Facts

January 15, 2018 by admin 8 Comments

An all-new Ford Ranger debuts at the 2018 North American International Auto Show in Detroit.

Following an eight-year hiatus, the Ford Ranger pickup truck makes its return. The new model was unveiled over the weekend at the Detroit auto show, coming in larger than before. It will join a segment led by the Toyota Tacoma and comprised also of the Chevrolet Colorado, Nissan Frontier and GMC Canyon. A Jeep model will follow in about a year.

To mark this auspicious occasion, we’ll take a look at certain “fun facts” about the Ranger: past, present and future.

1973 Ford F-100 Ranger — The 1973 Ford F-100 is outfitted in Ranger trim.

Heritage Ford Rangers

1. Ranger Name. Ford sold the compact Ranger pickup truck for 29 model years from 1983 to 2011. But it wasn’t the first time “Ranger” found its way on a Ford model. Indeed, from 1967 to 1981, Ranger was an upper trim level on the Ford F-100/150. In 1980, for example, Ford offered Ranger and Ranger XLT models (style side and flare side), in addition to a Ranger Lariat trim.

1972 Ford Courier pickup truck. — Ford’s captive Mazda-supplied Courier.

2. Courier Predecessor. In the early 1970s, America’s car manufacturers were faced with the rise of low-cost Japanese imports, including pickup trucks. Caught without models to compete, each manufacturer began partnering with a Japanese rival to import a truck rebadged as their own. Beginning in 1972 and lasting until the Ranger’s debut, the tiny Mazda-supplied Courier gave Ford time to develop its own small pickup truck.

3. 1983 Ford Ranger. Ford released the Ranger early in the 1982 calendar year as a 1983 model year truck. The new truck offered six- and seven-foot beds, three engine choices — 2.0-liter four-cylinder (paired with a four-speed manual gearbox) and 2.8-liter V6 gas engines and a 2.2-liter four-cylinder diesel (paired with five-speed manual or four-speed automatic transmissions). This regular-cab only model offered rear-wheel drive (4×2) initially, followed by four-wheel drive (4×4) later in the model year.

1983 Ford Ranger

4. Two Generations. Although offered for 29 years, the original Ford Ranger spanned just two generations. The first generation covered 10 years from 1983 to 1992, and included a refresh in 1989. The second generation spanned 19 years, 1993 to 2011, and delivered an update in 1998. Noteworthy changes incorporated a SuperCab (extended) cab model in 1986, an extended wheelbase in 1998, and various engine and transmission improvements throughout.

5. Competitive Set. All through the Ranger’s long history, the little Ford competed against numerous models, including the Nissan Pickup, Mitsubishi Mighty Max, Chevrolet S10 and GMC S15, Isuzu Pickup, Toyota Truck and Dodge Dakota early on. Gradually, the herd thinned as most smaller competitors left the market and manufacturers began building larger models, such as the Toyota Tacoma, Chevrolet Colorado, GMC Canyon and Nissan Frontier. In an interesting turnabout, Mazda, which originally supplied Ford with a pickup truck, sold its own Ranger-derived B-Series from 1993 through 2009.

2011 Ford Ranger — One of the last Ford Rangers built before this model was canceled.

The Intervening Years

Ford’s exit from the small pickup truck market disappointed many, especially Ranger enthusiasts. Likewise, GM also took a break from the market after 2012, but with one important distinction: the automaker promised new Chevrolet and GMC models by 2015.

Ford left the segment as demand for small pickup trucks continued to decline. Even the remaining Toyota and Nissan models were languishing, last updated in 2005 or earlier.

But Ford didn’t abandon the Ranger entirely. Instead, they simply left the US market. An all-new Ranger designed and engineered in Australia rolled out in 2012, but it was for international markets only. The reason? Ford considered it too large for the US market, coming in at 90 percent of the F-150’s size.

2019 Ford Ranger

Return of the Ford Ranger

At the January 2018 Detroit auto show, Ford unveiled an all-new Ranger for the North American market. The turnabout was not unexpected, but it did reveal that automakers will sometimes reverse course, especially when given compelling reasons to do so.

1. Revived Segment. After years of decline, the medium-sized pickup truck market began to rebound in 2015. Credit GM for all-new Chevrolet Colorado and GMC Canyon models introduced in 2015 with reviving the market. Not only did customers gravitate to the new trucks (without harming full-size truck sales), but it reinvigorated sales for competing Toyota and Nissan models. In 2015, the first full year of the GM medium-sized pickup trucks, sales topped 114,000 units. Last year, the duo registered 145,000 sales. Ford’s decision to jump back in likely had much to do with how the market improved in 2015.

2. 2019 Ford Ranger. Ford says the new model is not the same vehicle as the global Ranger, rather the automaker designed and engineered it for the North American market. It is also the first crew cab (SuperCrew) Ranger (international markets have had one since 1998), a SuperCab is the other body style. Available in XL, XLT and Lariat trims, Ford plans to offer just one powertrain choice at first: a 2.3-liter four-cylinder paired with a 10-speed automatic transmission. Competing models supply two or more engines, including both inline fours and V6s. GM also supplies a turbodiesel. Standard and available 2019` Ranger equipment will include a Wi-Fi hotspot, driver-assist technologies and an off-road FX4 package.

3. Ford Bronco. Following the 2019 Ranger is a second Ford model, the 2020 Bronco. We know very little about this traditional body-on-frame SUV, a vehicle that will compete against the Toyota 4Runner and Jeep Wrangler. With Nissan considering bringing back the Xterra, the traditional SUV market may be in for a similar revival. Off-road fun, anyone?

Market Challenges

One of challenges in bringing the Ford Ranger back to the US market is to avoid having customers leave the profitable F-150 for the new model. At the same time, Ford has the opportunity to capture existing Ranger owners who might want to purchase new, but aren’t interested in the F-Series. Ford will, of course, seek conquest customers as part of its Ranger marketing initiative.

Photo Credits

1972 Ford Courier, copyright Mr. Choppers via Wikipedia. Creative Commons 3.0 license.

2011 Ford Ranger (white), National Highway Traffic Safety Administration — public domain.

2019 Ford Ranger photos and video, 1983 Ranger ad and 1973 Ford F-100 copyright Ford Motor Company.

Premium Truck: GMC Canyon Denali Crew Cab 4×4

April 11, 2017 by admin 15 Comments

GMC brings luxury touches to its midsize pickup truck.

2017 GMC Canyon Denali Crew Cab 4x4 short bed. — 2017 GMC Canyon Denali Crew Cab 4×4 short bed.

It’s been three years since GMC reintroduced its midsize Canyon pickup truck, this brand’s equivalent of the Chevrolet Colorado. Both trucks have been an overwhelming success for GM and the segment’s renewal follows that achievement.

Yes, the Toyota Tacoma remains the class leader. And although the Nissan Frontier is clearly aged, that fact hasn’t kept customers away from the Nissan. Indeed, the Frontier is the value leader with its most expensive vehicle costing about $8,000 less than the competition. Within two years, both Ford and Jeep will soon field trucks in this segment once again.

2017 GMC Canyon Denali

The GMC Canyon Denali is an example of a top-tier truck with a retail price of $42,820 for the Crew Cab short-wheelbase model (plus $995 for destination). Yes, it is possible to top $50,000 with a Denali powered by the optional 2.8-liter turbodiesel four-cylinder engine along with a bed-mounted tubular bar. My test model cost “only” $44,155 — that in itself is a stunning figure. Nevertheless, it is very easy to save thousands of dollars off of the sticker price due to manufacturer incentives alone.’

Read “Denali” and immediately you should recognize the top-trim of the GMC line. Every GMC product features Denali, a line marked by chrome touches across the grille, front skid plate, side mirror caps, window trim, door handles, and the wheels. Inside, you’ll find leather generously used in many places — on the dashboard, the seats, and surrounding the steering wheel. Woodgrain and aluminum trim adds contrast, elevating this model.

The base Canyon truck begins at $21,880, an extended cab, rear-wheel drive model with vinyl floor covering and no rear seat. You’ll also find a 2.5-liter, four-cylinder engine with 200 horsepower and 191 pound-feet of torque. This engine comes with with a six-speed manual transmission. Optionally, a six-speed automatic transmission is available.

2017 GMC Canyon Denali.

Standard Equipment: Exterior and Interior

Standard Canyon Denali equipment includes projector-type headlights with LED signature lights, daytime running lights, front fog lamps, front recovery hooks, and 20-inch ultra-bright machined aluminum wheels. You’ll also find side assist steps, a locking tailgate, corner step bumpers, spray on bedliner, and cargo area lamps. Power side mirrors with a heating function are also standard.

Inside, you’ll find room for five. Of course, the crew cab is best suited for holding five; the extended cab offers limited legroom. Even with space for five, the crew cab is best suited for four grown men. Plush and supportive bucket seats are up front; a 6040 split folding bench seat is in the rear.

The front seats offer four-way power adjustment and power lumbar support. Every model comes equipped with keyless entry, full power accessories, cruise control, a tilt and telescopic steering column, steering wheel-mounted controls, a heated steering wheel, heated and ventilated front seats, and a sliding rear window.

On the connectivity front, the Canyon Denali rocks it. You’ll find no less than four USB ports, OnStar, 4G LTE Wi-Fi hotspot, Bluetooth, and an available seven-speaker Bose audio system. An eight-inch color display sits at the top of the center stack and acts as the “nerve center” for all things infotainment.

2017 GMC Canyon Denali
2017 GMC Canyon Denali.

The infotainment system comes with navigation and this may be the GMC’s weakest point. The maps are accurate and colorful, but when it comes to understanding voice commands, not so much. Indeed, after more than a half-dozen tries to find my son’s soccer field, we abandoned the system and used our Siri phones to satisfy our needs. And it wasn’t just a recurring local mistake — the IntelliLink system pulled up addresses out of state again and again.

As for standard safety equipment, beyond the usual traction and stability control, anti-lock brakes, and a suite of airbags you’ll find a rearview camera. Lane departure warning and forward collision alert are also included. GMC adds in “Teen Driver,” a function enabling parents to restrict certain behaviors as well as to track the teen’s driving habits.

Two Engine Choices

The four-cylinder engine is not available in the Denali. Instead, GMC supplies a 3.6-liter V6 engine, which is also available in upper trim Canyon models. This engine makes 308 horsepower and 275 pound-feet of torque and comes with with an eight-speed automatic transmission. Two-wheel drive models make an EPA-estimated 18 mpg in the city and 25 mpg on the highway. Four-wheel drive models come in at 17/24 mpg city/highway.

New this year and available with the Canyon Denali is a 2.8-liter turbocharged diesel engine. What’s significant about the turbo-diesel is that the GMC (and Chevrolet) are the only models in this segment to offer one. The TD makes 181 horsepower and 369 pound-feet of torque and also delivers the best fuel economy in the segment — 22/30 for two-wheel drive and 20/28 with four-wheel drive. This engine comes with with a six-speed automatic transmission.

As for the drive, the Canyon Denali moves away from a full stop with some deliberation. The truck seems heavy and it is — the 4×4 weighs in at just over 4,500 pounds. That’s a lot of mass to move and no wonder the V6 is standard.

2017 GMC Canyon Denali

I was more than a little surprised to encounter some hesitation with the transmission as I applied pressure to the gas pedal. Typically, gears shift smoothly, but in several instances the shift changes came in longer than I expected or wanted. Slight hesitations, but noticeable nonetheless. Notably, the gear changes seemed rough when upshifting, but not when downshifting.

Parting Thoughts

Overall, the ride is as smooth as you would expect for a midsize pickup truck — not horribly bumpy, but not as smooth as a sedan. I don’t think ride quality is the biggest issue with such trucks anyway — payload, towing, and overall versatility rank high.

Off-road capabilities is important to some, but even as a 4×2 the Canyon should satisfy most customers. It doesn’t have the girth of a GMC Sierra and that’s important to some. At the same time, the Canyon isn’t anything like the tiny Chevrolet Luv trucks that once represented the bottom of the segment. Sure, some people would prefer the tiny trucks that once plied America’s roadways, but the “chicken tax” has assured us that nothing of the sort will happen. Instead, we may see a few car-based models appear down the line, with Hyundai reportedly considering one.

All in all, the Canyon Denali is a truck that blends elegance with burliness, but it comes at a steep cost. If you can live without the Denali label, a fully-optioned truck should cost you no more than $35,000. At the same time, you may find that discounting on the larger Sierra comes in steeper, bringing into play a truck you might have thought too big for your needs or at least out of your range.

2017 GMC Canyon Denali

2017 GMC Denali Canyon

2017 GMC Canyon Denali Crew Cab 4×4 Specifications

GMC	Canyon Denali
Segment	midsize pickup truck
Base Sticker Price	$42,820
Price as Tested	$44,155
Standard Engine	3.6-liter, V6
Transmission	Eight-speed automatic
Horsepower	308 @ 6,800
Torque (lb.-ft.)	275 @ 4,000
Seating	2+3
Curb Weight (pounds)	4,545
Wheelbase (inches)	128.3
Length (inches)	212.4
Width (inches)	74.3 (without mirrors)
Height (inches)	70.6
Head room (f,r — inches)	41.4, 38.3
Leg room (f,r — inches)	45.0, 35.8
Shoulder room (f,r — inches)	57.5, 56.3
Hip room (f,r — inches)	55.0, 53.4
Storage (cubic feet)	41.3
Gross vehicle weight (pounds)	5,800
Towing (pounds)	3,500/7,000 (tow package)
Fuel	regular
Fuel Tank (gallons)	21
EPA Fuel MPG (city/highway)	17/24
Manufacturing Plant	Wentzville, Missouri

Ford Ranger and Bronco Now Expected to Return

November 11, 2015 by admin 2 Comments

Ford Ranger fans may get the vehicle they want after all. As a bonus, a Bronco SUV may be included.

Ford truck fans have been growing restless over the past year, particularly as GM reintroduced both the GMC Canyon and the Chevrolet Colorado, a pair of midsize pickup trucks. Both models have reignited a segment some had given up for the dead or at least had ceded to Toyota and Nissan.

Although the Ford F-150 certainly has retained its large following as it transitioned to an aluminum-based body, Ford Ranger fans are still looking for something smaller. Talk that the Ranger might make its return have surfaced in recent months especially as Ford contract talks with the UAW suggest that the Ranger and a Bronco SUV variant are in the works.

Michigan Assembly Plant

Ford Ranger The contract talks have been tentatively approved and certain details have been announced. For example, the union has already won higher wages for the rank and file, but they’re still looking to secure production for at least one of its manufacturing plants, particularly the Michigan Assembly Plant. That plant current produces the subcompact Focus and the hybrid C-MAX, models that will now be produced in Mexico.

The two-model exit means that other models will step in. And as Crain’s Detroit Business and the Detroit Free Press have reported, they’ll be the Ranger and Bronco, appearing in 2018 and 2020, respectively.

What isn’t clear is just what sort of Ranger and therefore what type of Bronco models we shall see. When Ford discontinued its compact Ranger in 2011, it replaced it with a larger, midsize model. The global Ranger as it is known is sold in most markets, but not in the US and Canada. Until recently, Ford had long insisted that the Ranger was gone for good and that the F-150 was its sole truck of choice. Unhappy Ranger fans have been voicing their displeasure with that decision.

Global or North American Ford Ranger

The global Ranger might also be an odd duck for the US market as it is of unibody construction, much like the Honda Ridgeline. Traditional pickup trucks have long maintained body-on-frame architecture (also known as ladder frame) as this has lower replacement costs and is better suited for towing.

Notably, the Ridgeline has never been a strong seller. Discontinued in 2014, a new Honda model is in the works, but it won’t do much to steal Chevrolet Colorado, Nissan Frontier, and Toyota Tacoma owners — or Ford Ranger owners for that matter — looking for a replacement truck.

An all-new model based on body-on-frame architecture exclusive to North America is still possible, despite the enormous cost for producing such a vehicle. Typically, launching a new platform costs at least $1 billion and unless Ford sees the certainty of strong sales, that cost would normally be considered prohibitive.

But by including a Bronco SUV in the mix, Ford gains a second model line. It would also go up against the lone remaining body-on-frame midsize SUV — the Toyota 4Runner, itself based on the Toyota Tacoma.

Cutting Costs, Transferring Models

The $1 billion plus cost of the Ford Ranger and Bronco will be partially offset by transferring much of the make’s car production to low-labor-cost Mexico. Besides the previously mentioned models, the Fusion will also be built exclusively in Mexico. The full-size Taurus may simply be canceled or Ford might do what was once unthinkable — build the Taurus in China and ship those vehicles here.

When will the Ranger and Bronco news become official? Likely once the rank and file has ratified the contract. A vote is scheduled this week and with increased pay and bonuses along with job retention guaranteed, overwhelming approval is likely.

Photo copyright the Ford Motor Company.

Return of the Ford Ranger?

August 27, 2015 by admin 2 Comments

Updated Aug. 27, 2015, to reflect information about a second model, the Ford Bronco.

Ford may build the Bronco (concept pictured) and the Ranger at its Michigan Assembly Plant in Wayne, pending talks with the UAW.

By now, you probably have heard reports that the UAW and the Ford Motor Company are actively discussing new products that may be manufactured at the Michigan Assembly Plant in Wayne, Michigan. Several of the current products, including the Ford Focus, are being moved out — possibly to Mexico where labor rates are inexpensive.

According to multiple credible sources, including the Detroit Free Press, one new product seems a strong possibility once small car production ends at the plant in 2018. And that would be none other than the Ford Ranger, a pickup truck last built and sold in the US in 2011, but currently available in more than 200 markets worldwide.

Michigan Made?

Ford Ranger The Michigan Assembly Plant has been a hot button in negotiations between Ford and the UAW as both parties seek to come to an agreement before the current four-year covenant expires on September 14.

The union wants Ford workers to receive a pay raise and it is also seeking to eliminate the two-tier pay system instituted in 2007. That system pays new workers $15.78 per hour initially, rising to $19.28 per hour after four years. Thus, moving the new workers to the current $28 per hour pay scale represents one key point in the negotiations. Preserving jobs is another essential point, something that would be accomplished by building the Ford Ranger in the states.

But building the Ford Ranger in Michigan means the union will most certainly have to work with the automaker to make that move worthwhile and profitable. Ford has long pointed to start up costs when explaining why the next generation and current Ranger would not be sold here. Others have contended that a unibody Ranger would not be appropriate in a segment dominated by body-on-frame pickup trucks. Only the Honda Ridgeline is a unibody model; all other competitors, including the Toyota Tacoma and Chevrolet Colorado are underpinned by a traditional truck chassis.

(See Also — Ram Gets a Midsize Pickup Truck)

Ford Ranger fans should restrain their excitement, at least for now. A new Ranger does not offer hardly enough volume to keep a plant running, therefore the two sides must continue to negotiate in a bid to bring in another model line. [Update: Bloomberg Business reports that the Ford Bronco is also being considered and would be built at the same manufacturing plant]. Also, by the time the Ranger arrives, the small truck market may have shifted again. Moreover, with a Jeep pickup truck a distinct possibility, Ford may find the going especially rough.

About the Global Ford Ranger

Dubbed the “global” Ranger by Ford, the current model is larger than the previous generation compact model last produced at Ford’s Twin Cities Assembly Plant in Minnesota in 2011.

In Australia, where the Ford Ranger was designed and built, the current Ford Ranger is powered by a 2.5-liter, four-cylinder gasoline engine making 164 horsepower and 167 foot-pounds of torque. Ford also offers a pair of diesel engines, including low- and high-output versions of its 2.2-liter four-cylinder making 118 or 148 horsepower and 210 or 277 foot-pounds of torque. A 3.2-liter, inline five-cylinder diesel is also available and is rated at 197 horsepower and 347 foot-pounds of torque.

Ford Ranger Ford pairs theses engines with 5- and 6-speed manual transmissions or a 6-speed automatic transmission. The base gasoline engine and the high output diesel could make it in the US. Offer the 2.7-liter EcoBoost V-6 and you will have a pickup truck offering optimum wallop.

The global Ranger is available in double and super cab layouts — the super cab is essentially an extended cab design. Both 4×2 and 4×4 drivetrains are available. Maximum towing is a whopping 7,385 pounds.

Tipping the scales near 4,500 pounds, the double cab 4×4 truck measures 126.8 inches between the wheels and is 210.9 inches long by 72.8 inches wide by 71.5 inches tall. It comes equipped with ventilated disc brakes up front and drum brakes at the rear.

The front double wishbone suspension system is composed of MacPherson strut, coil spring, and hydraulic double acting shock absorbers. A leaf spring arrangement with hydraulic double acting shock absorbers constitutes the rear suspension.

Photos courtesy of the Ford Motor Company.

GM Beats Ford in Pickup Truck Sales

July 7, 2015 by admin Leave a Comment

The Ford F-Series is the indisputable sales leader by model, but GM has the upper hand in overall pickup sales. Looming changes in the segment, including the dissolution of the “chicken tax” may shake up the market further.

Chevrolet Silverado pickup truck sales.

Chevrolet Silverado sales are outpacing the market in 2015.

It has been nearly four decades since the Ford F-Series assumed leadership in the large pickup truck category. Year after year, the F-Series continues to outsell its chief rival, the Chevrolet Silverado, as well as the Ram 1500/2500/3500, GMC Sierra, Toyota Tundra, and the Nissan Titan.

But Ford is not the top seller of large pickup trucks, at least not now. Indeed, the combined forces of Chevrolet and GMC have conspired to outsell Ford through the first six months of 2015. Specifically, GM has sold 376,672 Silverados and Sierras through June, while Ford has sold 357,180 F-Series (including F-150, Super Duty, and commercial trucks).

This was supposed to be the year when Ford put some distance between itself and its rivals. An all-new aluminum-bodied pickup truck hit the market and analysts expected that vehicle light weighting would give Ford an unbeatable advantage, one that consumers would embrace.

Instead, Ford is still working on getting its manufacturing plants up to full capacity. As a result, F-Series sales are down 2.4 percent year to date. Meanwhile, Chevrolet Silverado sales are up a robust 14.6 percent and the GMC Sierra is up by 8.2 percent. And that’s for a pair of pickup trucks that have relied on traditional styling to win new customers.

***Please continue reading after the chart***

2015 Pickup Truck Sales -- Jan. - June 2015

The large pickup category only tells part of the story about customer demand for these types of vehicles. While Ford is relying exclusively on the F-Series for pickup truck sales, GM has two brands and four model lines to serve customers.

This time last year, GM began to sell a pair of midsize pickup trucks — the Chevrolet Colorado and the GMC Canyon. Combined, these two models have added 56,592 units to the market. Ford, which discontinued its small Ranger pickup truck in 2011 for the US market, has nothing to offer North American customers. A new unibody and larger Ford Ranger is built and sold overseas, but Ford has no plans to sell it in the largest pickup truck market in the world.

GM’s pickup truck advantage through the first six months of the year exceeds 76,000 units. Prior to the release of its new pickup truck lines and its recent sales surge, Ford outsold GM for several years. Now GM leads Ford in the most profitable category and also battles Toyota and Nissan for midsize truck buyers.

Ford F-150

The Ford F-150 is all-new for 2015.

The rest of the pickup truck segment shows Toyota is continuing its lead in the midsize segment, even as the Chevrolet Colorado has pushed past the Nissan Frontier. Tacoma sales are up 18.2 percent and that’s especially significant as Toyota readies its next generation model for release this fall.

Ram 1500/2500/3500 and chassis cab sales continue to edge up as do sales for the full-size Toyota Tundra. Nissan will release an all-new Titan pickup truck this fall, in a bid to stoke interest in a product that is woefully outdated and outmatched by the competition. With a 5.0-liter Cummins diesel in the mix, the Titan may surprise some.

Additional Changes Forthcoming?

As buyers continue to flock to pickup trucks, a number of manufacturers find themselves on the outside looking in. Honda is preparing its next generation Ridgeline, a unibody pickup truck that has been marginally successful.

But there is another factor that might bring in additional competitors and that is the coming expiration of the so-called “chicken tax,” what has long placed a 25 percent tariff on imported pickup trucks. Set to expire when two new trade laws kick in, manufacturers such as Mazda, Mitsubishi and Volkswagen that once served the US market might find it easier to return. Furthermore, India’s Mahindra Motors could very well renew its earlier effort to enter the market with models of its own.

Lastly, the repeal of the chicken tax could very well have Ford rethinking its Ranger strategy. With the tax removed, factories in Argentina, South Africa, and Thailand, which are currently tasked with building the global Ranger, could be tapped to supply the North American market. That move would gladden not a few Ranger fans who have since departed to competing brands.

Sales data supplied by the respective manufacturer.