Ford Bets $5 Billion on Lincoln

Lincoln gets another lease on life. Ford’s Lincoln brand may have some life left in it after all. Last week, Reuters reported that Ford has committed to invest at least $5 billion in Lincoln over the next several years as well as to introduce an all-new modular platform for the … Read more

Where Was My Car Manufactured?

From time to time I am asked about the manufacturing status of a particular make/model. No, not whether the vehicle is still being made rather where it is being assembled. Some people make a big stink about where a car is built, then quickly realize that a model from a … Read more

American Luxury Sedan: 2014 Lincoln MKZ

The Ford Motor Company has turned its attention to reviving Lincoln, once a leading luxury brand. In the past decade Lincoln has been overtaken by three German makes, three Japanese makes as well as Cadillac, its domestic competitor. 2014 Lincoln MKZ Two new models — the MKZ and MKC crossover … Read more

Lincoln, GMC Shine in 2014 Vehicle Satisfaction Awards

AutoPacific announces latest winners. Two domestic brands received some very good news this week when AutoPacific announced the results of its 18th annual Vehicle Satisfaction Awards (VSA). Ford’s luxury brand, Lincoln, and GM’s truck brand, GMC, won the premium and popular brand ratings respectively. Lincoln Revival Continues The results were … Read more

Redemption: Lincoln MKZ is a Hit

Whether you love it or hate, the Lincoln MKZ is a sales hit for Ford’s luxury brand. One of five Lincoln models available, the MKZ is also the brands best seller with 9,218 units sold in the US through March 2014. That represents an increase of 145.3 percent year to … Read more

Pricing Announced for 2015 Lincoln MKC Crossover

If you are a Lincoln dealer, the arrival of the 2015 Lincoln MKC crossover cannot come soon enough. Since Mercury was dropped by Ford at the end of 2010, Lincoln dealerships have been thirsting for new product. Moreover, the existing Lincoln line has long been weak from top to bottom … Read more

Is the Lincoln Black Label Dressed For Success?

Lincoln Black Label When your model line is thin and lacking outstanding products, you can patiently wait for the development of new models or strike out in a new, quicker direction for immediate results. As the luxury brand for the Ford Motor Company, Lincoln has chosen to do both in … Read more

Ford’s Risky Reductive Lincoln Approach

The Ford brand is sailing smoothly, bolstered by hot-selling and exciting products ranging from its burly F-Series pickup truck line down to its tiny Fiesta subcompact. Arguably, we are witnessing the best product mix in the history of the blue oval brand and with a new F-150 truck due out … Read more