Red Hot Coupe: 2014 Scion tC

Scion tC breaks cover in Manhattan. The Scion brand is now in its second decade of existence, a Toyota marque initially aimed at Generation Y new car buyers in the United States. In 2010, Scion was introduced to Canada, but the brands reach goes no further. Thats intentional, too, as … Read more

Has Scion Lost Its Mojo?

2006 Scion TC

Pictured above: The Scion tC has the biggest youth appeal of any of the brand’s three vehicles, with an average buyer’s age of just 24. Overall, the Scion brand has been attracting more mature drivers of late, pushing the average Scion owner’s age to 42. The Toyota Motor Corporation wants … Read more