Toyota’s C-HR delivers the goods to the compact crossover segment. Take a coupe and blend it with a crossover and out comes the Toyota C-HR. Well, not exactly. Toyota’s newest model is definitely a crossover, but with coupe-like elements. It is a styling direction advanced previously by Nissan in the … Read more
Never mind the upcoming auto shows in Los Angeles and Detroit. The Tokyo Motor Show starts at the end of October and the models to be displayed by Toyota alone are reason enough to keep our eyes on this show. Today, Toyota released photos of three concept vehicles as well … Read more
With 2013 now behind us, it is time to look ahead to 2014. Four consecutive year-over-year sales increases has the auto industry brimming with confidence and US sales are now approaching pre-recessionary levels. Still, more than $17 trillion in national debt and a terrible roll out of Obamacare will continue … Read more
Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands the way to go? By sub-brands, that would represent … Read more
Pictured above: The Scion tC has the biggest youth appeal of any of the brand’s three vehicles, with an average buyer’s age of just 24. Overall, the Scion brand has been attracting more mature drivers of late, pushing the average Scion owner’s age to 42. The Toyota Motor Corporation wants … Read more