2018 Toyota C-HR Review

2018 Toyota C HR

Toyota’s C-HR delivers the goods to the compact crossover segment. Take a coupe and blend it with a crossover and out comes the Toyota C-HR. Well, not exactly. Toyota’s newest model is definitely a crossover, but with coupe-like elements. It is a styling direction advanced previously by Nissan in the … Read more

Automotive Branding: Are Sub-Brands the Way to Go?

2014 BMW i3

Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more