2023 Alfa Romeo Tonale Preview

2023 Alfa Romeo Tonale

Seven years is a long time between new models for an automotive brand. Then again, we are talking about Alfa Romeo, a niche Italian make from Fiat that is now under the auspices of Stellantis. The 2023 Alfa Romeo Tonale compact crossover is the first new model since the midsize … Read more

The 14 Brands of Stellantis

Stellantis brands

An all-new automotive brand is here and we can’t wait to learn what Stellantis will do as it manages 14 brands from two previously separate automakers. Stellantis, which roughly translates as “to brighten with stars,” is the fusion of Groupe PSA and Fiat Chrysler Automobiles. The now-active company is trading … Read more

Flagging Fiat Sales: No Easy Answer

The Fiat brand has this 500X crossover in its portfolio.   It must be tough sitting in a meeting of Fiat Chrysler brand heads, especially if your brand is underperforming. Sixty-eight straight months of year-over-year sales improvements puts an enormous pressure on executives to succeed. Sure, the streak will someday … Read more