Flagging Fiat Sales: No Easy Answer

The Fiat brand has this 500X crossover in its portfolio.   It must be tough sitting in a meeting of Fiat Chrysler brand heads, especially if your brand is underperforming. Sixty-eight straight months of year-over-year sales improvements puts an enormous pressure on executives to succeed. Sure, the streak will someday … Read more

Does Volkswagen Need a Budget Brand?

The Volkswagen Group is made up of 12 brands, going beyond its eponymous Volkswagen moniker to include such makes as Audi, Bentley, Porsche and Skoda. Not every brand is fully owned and, in the case of Suzuki, VW’s relationship with this Japanese make is a strained one. The Volkswagen Collective … Read more

7 Car Brands You Won’t See in the USA Anytime Soon

car brands not in US

Tough market and competition keeps some automakers away. The U.S. auto industry is the second-largest in the world, having been bypassed by China in 2009. China‚Äôs ascendancy came as the U.S. market tanked, but its recovery is in progress and promises to be a good one. Car manufacturers the world … Read more