Genesis to Separate From Hyundai Showrooms

Genesis showroom

Pictured: Genesis Gangham, the first standalone showroom for Hyundai’s luxury brand. Launched in November 2015, the Genesis brand has quietly and steadily continued to transition away from Hyundai to stand on its own. Hyundai’s luxury marque is currently composed of just two models, with a third sedan on the way. … Read more

Hyundai Azera: The Last Hurrah

Hyundai Azera

2017 marks the final year for Hyundai’s flagship sedan. American consumers continue to shift their new car purchase decisions to crossovers and that move has taken a toll. The Hyundai Azera will soon be no more, putting an end to this flagship sedan’s all-too-brief reign. Auto Trends confirmed the news … Read more

Hyundai SUV Product Line Failure

2019 Hyundai Santa Fe

Hyundai’s weakest link is its line of utility vehicles. As other manufacturers have the right product in place, Hyundai finds itself scrambling to compete. A Genesis-based SUV may be in the works, but it may not be the right product or the right time.   It was never supposed to … Read more

2016 Hyundai Genesis Sedan Review (Grand Finale!)

2016 Hyundai Genesis

A final look at the outgoing Hyundai Genesis. The Hyundai Genesis is marketed as a “premium luxury sedan” and is the first upscale model sold by this Korean manufacturer in North America. Introduced in 2009, it was soon joined by the unrelated Genesis Coupe and the still larger Hyundai Equus. … Read more