Pictured: Genesis Gangham, the first standalone showroom for Hyundai’s luxury brand. Launched in November 2015, the Genesis brand has quietly and steadily continued to transition away from Hyundai to stand on its own. Hyundai’s luxury marque is currently composed of just two models, with a third sedan on the way. … Read more
2017 marks the final year for Hyundai’s flagship sedan. American consumers continue to shift their new car purchase decisions to crossovers and that move has taken a toll. The Hyundai Azera will soon be no more, putting an end to this flagship sedan’s all-too-brief reign. Auto Trends confirmed the news … Read more
A final look at the outgoing Hyundai Genesis. The Hyundai Genesis is marketed as a “premium luxury sedan” and is the first upscale model sold by this Korean manufacturer in North America. Introduced in 2009, it was soon joined by the unrelated Genesis Coupe and the still larger Hyundai Equus. … Read more
Hyundai’s weakest link is its line of utility vehicles. As other manufacturers have the right product in place, Hyundai finds itself scrambling to compete. A Genesis-based SUV may be in the works, but it may not be the right product or the right time. It was never supposed to … Read more
Korean manufacturers look at diesel deployment stateside. Drive any Hyundai and Kia product within North America and it most likely is powered by a gasoline direct injection engine. Yes, there is the Sonata Hybrid, an Optima Hybrid and a Fuel Cell Tucson, but more than 99 percent of all vehicles … Read more
Wow. There are very few cars I test drive that surprise me. I expect that certain vehicles will stand head and shoulders above the pack, including the Porsche Cayman among sports cars and the Toyota FJ Cruiser among 4×4 models. But I must tell you that Hyundai has trotted out … Read more
When Hyundai made it known in 2008 that it had no plans to launch a separate luxury brand to market its top of the line vehicles, this writer and many others did not expect that its marketing strategy would succeed. Five years have passed and we’ve been proven wrong as … Read more