“Drive a Datsun, then decide,” was the marketing mantra for a certain type of Japanese vehicle sold in the United States well into the 1980s. Datsun was the marketing name for Nissan products marketed abroad for several decades, before switching to the eponymous label beginning in 1982. The Datsun moniker, … Read more
Are you trying to direct more people to your local auto parts store? If so, you need to prioritize the internet. Even though you probably have a well-rounded brick-and-mortar marketing strategy, the vast majority of people are still going to use the internet if they are looking for products or … Read more
Used car marketing and how to get more for your vehicle. You own a car and want to sell it, but what you have decided not to do is to trade it in for a new one. That’s a good move because what a used car dealer will give you … Read more
Five ways Volkswagen might salvage its US operation. Volkswagen is in a world of hurt, but that pain is entirely of the company’s own doing. While some have been making pronouncements that the automaker as we know it is finished, others believe that something can be salvaged. I, for one, stand … Read more
US auto sales continue to grow and have started the year off strong. Across the board, analysts have been predicting sustainable growth for the year, but few have dared to look much further out in the future. Now, AutoPacific has released its forecast for sales through 2020, what may surprise … Read more