Ford Marks 100th Anniversary of Lincoln Ownership

Edsel Ford

Today marks an important milestone in the history of the Lincoln Motor Company. Precisely 100 years ago, the Ford Motor Company purchased Lincoln, paying automotive engineer and inventor Henry Leland $8 million for the acquisition. Since then, Ford has grown the brand to become the luxury marque it is today. … Read more

Ford Announces Blue Oval City; Invests Billions in EV Tech

Blue Oval City

Ford lays out its EV strategy that’s centered on a joint venture. The Ford Motor Company announced this week an $11.4 billion investment it says will help the company “lead America’s shift to electric vehicles.” Specifically, the automaker will build a mega campus in Stanton, Tennessee, allocating $5.6 billion toward … Read more

Ford Says Good-Bye to the EcoSport

Ford EcoSport

The Ford Motor Company is discontinuing the EcoSport, its smallest crossover utility vehicle. Built in India and introduced to the U.S. market in late 2017, the little SUV goes away as the automaker winds down its Indian manufacturing arm. The EcoSport is also built in Romania for the European market, … Read more

Refreshed Lincoln Navigator Elevates This Model

2022 Lincoln Navigator

An update look and new tech features for the 2022 Navigator. The Lincoln Navigator and Cadillac Escalade are locked in a war for customer attention, although the Cadillac outsells the Lincoln by a 2-to-1 margin. Lincoln, though, is gradually closing the gap thanks to a strong powertrain and an exceptional … Read more

It’s Electric: Ford Mustang Mach-E

The Mustang line now includes the Mach-E CUV EV. Ford finally did it. The automaker figured out another way to harness the Mustang name to produce an entirely different model. In this case, it is the Mach-E, an all-electric crossover. We’ve long thought that a four-door variant would be an … Read more

At a Glance: 2021 Ford E Series Cutaway

Ever since the Ford Transit van landed on our shores in 2015, this European model has supplanted America’s best-known full-size model, the Ford E-Series. Launched in the early 1960s, the E-Series (also known as the Econoline) was long offered in consumer and commercial configurations. Although the Transit took its place, … Read more

Ford Focus, Fiesta Transmission Troubles Not Over Yet

The Ford Motor Company has received thousands of complaints about the dual-clutch transmissions found in some of its models. Specifically, owners of 2011-2016 Fiesta and 2012-2016 Focus models have complained to Ford about problems, which have caused these cars to operate dangerously or break down. Ford settled one suit earlier … Read more

Book Review: Mustang by Design

Nearly everyone knows something about the Ford Mustang, the iconic sports coupe that’s been part of American automotive lore for more than a half-century. Formally introduced at the New York World’s Fair on April 17, 1964, this steed on wheels has captured the hearts of millions of drivers and remains … Read more

Return of the First-Generation Ford Bronco

An Illinois manufacturer is bringing back the original Ford Bronco in small numbers. If you’re a fan of the Ford Bronco, then likely you’re anticipating the return of this small SUV in 2020. Sharing its platform with the Ford Ranger, the new Bronco will build on the success of earlier … Read more

Updated SUV: 2017 Ford Escape

2017 Ford Escape

Small SUVs are a hot commodity — so much so that at least four models should top 300,000 units sold this year. The Toyota RAV is in hot pursuit of the segment-leading Honda CR-V, followed by the Nissan Rogue and the Ford Escape. Although sitting in a distant second place … Read more

Lincoln Brand Expands its Concierge Services

Pickup and delivery service goes brand-wide for 2017. The Ford Motor Company’s Lincoln brand is exploring new ways to win over customers. This week, Lincoln announced plans to turn its experimental trial pickup and delivery service program into a permanent effort, effectively expanding its current concierge services. The Lincoln Service … Read more

Lincoln MKX: Masseuse on the Go

2016 Lincoln MKX.

Four utility vehicles drive the Lincoln brand, including the all-new MKX. napa-roadside-assistance-kit If the standout feature for an SUV is its nifty massaging capabilities, what does that tell you about the rest of the vehicle? Maybe not as much as you think, especially if your week-long obsession was with the … Read more

The Hits Keep Coming for Volvo

With fresh product in and more on the way, Volvo is enjoying record sales on a global scale. It wasn’t too long ago some analysts had suggested the Volvo Car Corporation might exit the US market, if not give up on the business of building passenger vehicles entirely. In 2014 … Read more

Lincoln Continental: Revived and Competitively Priced

2017 Lincoln Continental.

Continental is back, the all-new flagship sedan for the Lincoln brand. The Ford Motor Company is sticking with its beleaguered Lincoln marque, committing billions of dollars to revive what was once the best-selling luxury automotive brand in the United States. Leading that effort is the 2017 Lincoln Continental, its new … Read more

Vehicle Lightweighting Achieved Through Composites

Plastic has long been used in automotive manufacturing. These days, an assortment of composites are helping to reduce weight, save fuel, and decrease the number of parts used, including in the all-new Ford F-150. Vehicle lightweighting is one of the more commonly aired terms used to describe how car manufacturers … Read more

Aluminum Comes to the Ford Super Duty

An all-new 2017 Ford F-450 Super Duty at work.   In an absolutely expected move, the Ford Motor Company is dressing the 2017 Ford Super Duty with an aluminum body. Soon, all models bearing the F-Series name will use this lightweight material, with the heavy-duty truck coming in up to … Read more

Potent Ford Focus RS Hits 100 KM/H in 4.7 Seconds

Ford Performance is busy working on new models. The 2016 Focus RS is just one of 12 performance vehicles we’ll see from this specialty shop, the third generation and most powerful RS ever. The 2016 Ford Focus RS may be the fastest mainstream compact model on the market. And with … Read more

Slot This Tiny Ford EcoSport SUV

The Ford Escape is the smallest SUV sold in North America. In other markets, including India, the EcoSport serves the growing subcompact crossover utility vehicle segment. A Chennai manufacturing facility may soon produce a US-spec version in time for the 2017 model year. “One Ford” represents a business strategy adopted … Read more

Ford Brings its EcoBoost Challenge to the Masses

The Ford Motor Company has a certain technology that it wants potential customers to know about. Called EcoBoost, it is all about enhancing engine performance, by adding direct fuel injection, turbochargers and variable valve technology to the affected engines. The result is more power squeezed from a smaller footprint, boosting … Read more

Aluminum Tough: 2015 Ford F-150

The Ford Motor Company is in the midst of an experiment, one that could just as easily be described as a gamble. Beginning with the 2015 model year the F-150 is all new, but its uniqueness isn’t limited to a fresh face or a new engine — both are apparent … Read more

IHS Automotive and Customer Loyalty, 2014 Edition

The Chevrolet Corvette Stingray finished tops in the luxury sport car segment. Behind the scenes at the North American International Auto Show a number of side events are held. The Automotive News World Congress is one such occasion, the place where automotive executives opine about the very industry they represent. … Read more

Ford Bets $5 Billion on Lincoln

Lincoln gets another lease on life. Ford’s Lincoln brand may have some life left in it after all. Last week, Reuters reported that Ford has committed to invest at least $5 billion in Lincoln over the next several years as well as to introduce an all-new modular platform for the … Read more

Ford to Share Inflatable Safety Belt Love

Innovative seat belts provide enhanced crash protection. Nearly five years have passed since Auto Trends first shared news about Ford’s inflatable safety belt technology. This writer called the technology “nifty” in recognition of the innovative thinking and engineering behind this important safety device. Over the intervening years, Ford has introduced … Read more

New Engine, Fresh Interior for 2015 Ford Focus

Mid product cycle updates loom large for compact Focus. The Ford Focus is an instantly recognizable name, with more than 1 million units sold annually worldwide. Ford has said that the Focus is the best selling vehicle in the world, a claim that Toyota disputes. What is beyond dispute is … Read more

Polk Automotive Loyalty Awards Places Ford First Again

For the fourth consecutive year the Ford Motor Company has finished on top of the Polk Automotive Loyalty Awards as presented by IHS Automotive at the Automotive News World Congress in Detroit this week. Polk recognized 33 winner across a variety of categories including eight featured categories and 25 segment-level … Read more

Is the Lincoln Black Label Dressed For Success?

Lincoln Black Label When your model line is thin and lacking outstanding products, you can patiently wait for the development of new models or strike out in a new, quicker direction for immediate results. As the luxury brand for the Ford Motor Company, Lincoln has chosen to do both in … Read more