Ford Says Good-Bye to the EcoSport

Ford Ecosport

It is the end of the line for the Ford EcoSport. The Ford Motor Company is discontinuing the EcoSport, its smallest crossover utility vehicle. Built in India and introduced to the U.S. market in late 2017, the little SUV goes away as the automaker winds down its Indian manufacturing arm. … Read more

Refreshed 2022 Lincoln Navigator Elevates the Model

2022 Lincoln Navigator refresh

An update look and new tech features for the 2022 Navigator. The Lincoln Navigator and Cadillac Escalade are locked in a war for customer attention, although the Cadillac outsells the Lincoln by a 2-to-1 margin. Lincoln, though, is gradually closing the gap thanks to a strong powertrain and an exceptional … Read more

Lincoln Brand Expands its Concierge Services

2016 Lincoln MKC

Pickup and delivery service goes brand-wide for 2017.   The Ford Motor Company’s Lincoln brand is exploring new ways to win over customers. This week, Lincoln announced plans to turn its experimental trial pickup and delivery service program into a permanent effort, effectively expanding its current concierge services. The Lincoln … Read more

Ford Announces Blue Oval City (Invests Billions in EV Tech)

Blue Oval City

Ford lays out its EV strategy that’s centered on a joint venture. The Ford Motor Company announced this week an $11.4 billion investment it says will help the company “lead America’s shift to electric vehicles.” Specifically, the automaker will build a mega campus in Stanton, Tennessee, allocating $5.6 billion toward … Read more

Mustang by Design (Book Review)

Mustang by Design book review

Nearly everyone knows something about the Ford Mustang, the iconic sports coupe that’s been part of American automotive lore for more than a half-century. Formally introduced at the New York World’s Fair on April 17, 1964, this steed on wheels has captured the hearts of millions of drivers and remains … Read more

Return of the First-Generation Ford Bronco

Gateway first generation Bronco

An Illinois manufacturer is bringing back the original Ford Bronco in small numbers. If you’re a fan of the Ford Bronco, then likely you’re anticipating the return of this small SUV in 2020. Sharing its platform with the Ford Ranger, the new Bronco will build on the success of earlier … Read more

Ford Marks 100th Anniversary of Lincoln Ownership

1941 Lincoln Continental

Pictured Above: 1941 Lincoln Continental Today marks an important milestone in the history of the Lincoln Motor Company. Precisely 100 years ago, the Ford Motor Company purchased Lincoln, paying automotive engineer and inventor Henry Leland $8 million for the acquisition. Since then, Ford has grown the brand to become the … Read more

Vehicle Lightweighting Achieved Through Composites

Plastic has long been used in automotive manufacturing. These days, an assortment of composites are helping to reduce weight, save fuel, and decrease the number of parts used, including in the all-new Ford F-150. Vehicle lightweighting is one of the more commonly aired terms used to describe how car manufacturers … Read more