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The History of the Pontiac Fiero

July 10, 2019 by admin 4 Comments

In the 1980s General Motors produced a mid-engine, two-seat sports car and named it the Pontiac Fiero. Just as the Corvette elevated Chevrolet, GM hoped the Fiero would do likewise for Pontiac. Its five-year model run started off strong, but quality problems and declining interest eventually killed what is now a classic car.


1985 Pontiac Fiero (Public domain photo via Wikimedia).

Pontiac Fiero Overview

The Pontiac Fiero was produced from 1984 to 1988. Planning for the new model began in the late 1970s with project engineers proposing a two-seat, mid-engine design that no US manufacturer had tackled before. GM launched “Project Pegasus” with the intent to develop a high-volume commuter car with sports-car-handsome looks. The Fiero name was chosen, one that has several meanings including “fierce” and “wild” in Spanish and “proud” in Italian.

To save weight, polymer body panels were used. To save money, its designers went to the GM parts bin to assemble the car. The original powertrain came from the Chevrolet Citation. It shared its front suspension with the Chevrolet Chevette and its rear suspension came from the Pontiac Phoenix. Its side view mirrors came from the Pontiac Firebird.

In all, 13 separate polymer panels were attached to the Fiero’s steel space frame by way of a mill and drill production procedure to connect the panels. That technique was later employed to build the Chevrolet Camaro and Pontiac Firebird.


A three-quarter rear view of the 1985 Pontiac Fiero GT. Attribution: Mr.choppers [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]

Pontiac Fiero: First Year

The first-year Pontiac Fiero was outfitted with a 2.5-liter four-cylinder engine and paired with a four-speed manual or to an optional three-speed automatic transmission. This rear-wheel-drive model made 92 horsepower and was outfitted with four-wheel independent suspension, manual steering, upgraded brakes, a removable sunroof, and bolstered bucket seats with headrest-integrated audio speakers.

The 1984 model was available from $8,000 and in four trim levels, including the Fiero Indy. The Indy version was based on the design of the Pontiac Fiero pace car that led the 1984 Indianapolis 500 field, representing approximately 2,000 of 136,840 units sold that first model year.


See Also — Mid-Engine Marvel: C8 Corvette Debuts


Four More Years

Despite first-year sales that exceeded the company’s required 100,000-unit minimum, several changes were made to the Pontiac Fiero for its second model year. GM turned to Isuzu its Japanese partner for a five-speed manual transmission. It also made available its 2.8-liter Iron Duke V-6 engine, rated at 140 horsepower and 160 foot-pounds of torque, pairing it with a four-speed Muncie transmission.


The Fiero’s available V6 engine makes 140 horsepower. Attribution: Yellowstone [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0/)]

For its third model year, a fastback body style was introduced with the Fiero GT, while the Sport and SE editions retained the coupe layout. The V6 engine also received a transmission upgrade when a Getrag five-speed manual shifter was introduced.

Beginning in 1987, Pontiac tweaked the base coupe’s front and rear fascia and increased the four-cylinder engine’s horsepower. A new suspension system, upgraded brakes and steering, and refinements to both engines were made in 1988 in a bid to improve falling sales.

Fiero Means Fire

Early on, problems with the Pontiac Fiero began to surface. Engine fires resulting from defective connecting rods and problems with engine block casting cast a pall over the model. Consumer advocate Ralph Nader zeroed in on the problems, what affected roughly one in every 400 models built.

In 1987, GM recalled 125,000 first-year models to make engine modifications, issuing a second recall in 1989 to cover every Pontiac Fiero model produced. GM had already stopped making its mid-engine sports car the previous year as demand burned out.

The Pontiac Fiero was an innovative idea, but making that conceptual dream a production reality meant compromising along the way. Later models provided many enhancements including a V6 engine that roughly matched its persona. However, quality problems scorched the Fiero and ultimately contributed to its demise.


Built-in speaker headrests were a novelty with the Fiero, but are much more common today. (Public domain photo via Wikimedia).

See Also — Gone in a Flash: Pontiac G8

Filed Under: Classics & Discontinued Models Tagged With: CHEVROLET CORVETTE, CLASSIC CAR, Getrag, GM, MID-ENGINE SPORTS CAR, Pontiac, Pontiac Fiero, Ralph Nader, rear-wheel drive

GM Recalls Top 20 Million Vehicles Worldwide

June 19, 2014 by admin 3 Comments

That the General Motors Company is facing a recall crisis is understood. That the number of vehicles affected have pushed past the 17 million mark in the United States and 20 million worldwide boggles the imagination. Incidentally, the domestic number is more than five times the amount of vehicles GM sells in the US each year.

GM Recalls: Chevrolet ImpalaThe affected models cover select model year 2000 to 2014 vehicles, with only one still in production: the 2014 Chevrolet Impala Limited. That Impala is based on the previous generation model and is sold to rental fleet customers only. The other models cover GM’s entire brand range and include vehicles from discontinued lines such as Saturn and Pontiac.

GM Recalls: Ignition Keys

Earlier this week GM announced that it would rework or replace the ignition keys on more than 3.16 million vehicles sold to US customers. The reason? Because the ignition switch may inadvertently move out of the “run” position and shut off. This can occur if the chain holding the key is weighted down and jarred, such as when hitting a speed bump or a pothole.

The latest recall follows one issued in February covering the Chevrolet Cobalt, the Pontiac G5, the Saturn Ion and several other small cars. As with any ignition failure event, owners of the vehicles need to know that power steering and power braking can be affected. With control of the car lost, serious accidents may take place. Several deaths have also been reported.

GM Recalls Buick LucerneThe most recent recall includes 2000 through 2005 model year Cadillac Deville sedans and 2004 through 2011 Cadillac DTS sedans. Also affected are the Buick Regal LS & GS (2004 & 2005), Buick Lacrosse (2005 through 2009) and the Buick Lucerne (2006 through 2011). Chevrolet Monte Carlo models from 2006 through 2008 and Chevrolet Impala models from 2006 through 2014 are also covered.

Recall Notification

Recall notices for these and other GM vehicles have been and are now being sent out. Repairs are paid by GM and are handled at the dealership. For discontinued models, GM will direct owners to a local GM dealer. For the February recall, GM has set up an Ignition Recall Safety Information website to guide customers. It includes a local GM dealer finder.

For the latest recall, GM says that it will “…add an insert to the ignition keys of the recalled vehicles to close the slot and leave a 46-millimeter hole through which the key ring could be attached.” Even with a worn key cover the automaker will provide new keys with holes instead of slots and at no cost to customers.

GM has provided a running total of its 2014 recalls for customer review. Visit this page to find the chart.


GM Recalls: Chevrolet Cobalt

GM recalls include this Chevrolet Cobalt coupe.

First 2014 GM Recalls

The first recall issued by GM for 2014 was announced on Jan. 13 and involved approximately 325,000 models of its 2014 Chevrolet Silverado and GMC Sierra pickup trucks. GM found that the vehicles might be prone to overheated exhaust components that could melt nearby plastic parts and cause an engine fire.

Since then, GM has announced more than 40 additional recalls, including one covering the earlier ignition switch problem for select small cars. Among its larger recalls were replacing the side impact connector for its large crossover models, a recall involving electronic power steering for some midsize models and replacing the brake lamps in certain midsize models as well. A number of recalls involved fewer than 100 vehicles, while eight involved more than 1 million vehicles.

The repairs will cost GM dearly with the company expected to take a $700 million charge in the second quarter, what follows earlier recalls that also cost the company hundreds of millions of dollars. All told, GM may be footing a bill that exceeds $2 billion with lawsuits adding to that total.


GM Recall: GMC Sierra

GMs first recall involved this GMC Sierra pickup truck.

Do Not Ignore Recalls

Owners of the affected vehicles should not ignore their recall notices. The NHTSA reports that the response rate is about 70 percent which means that more than 5 million of the vehicles recalled by GM thus far this year likely will never be repaired. Ignoring certain recalls can be especially harmful as in doing so can put the driver, passengers, other drivers and pedestrians in danger.


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Filed Under: Automotive News Tagged With: BUICK, CADILLAC, Chevrolet, GM, Gmc, IGNITION SWITCH, Pontiac, RECALL, Saturn

GM to Slash Jobs at its Holden Subsidiary

April 9, 2013 by admin 1 Comment

Europe is not the only market giving GM financial fits with its Opel and Vauxhall operations facing job cuts and plant closings. GM’s Holden subsidiary, an Australian entity with a manufacturing plant in Elizabeth, South Australia, and an engine plant in Port Melbourne, Victoria, are also facing cut backs with the company announcing on Monday the elimination of nearly 500 positions effective later this year.

Chevrolet SS from Holden.

The Chevrolet SS is an Australian import.

Holden in North America

Holden might otherwise be invisible to the North American consumer had GM not begun importing select vehicles and selling those as Pontiac models. The Holden Monaro was sold as the Pontiac GTO from 2004 to 2006, while the Holden Commodore was sold as the Pontiac G8 for the 2008 and 2009 model years. Later, after Pontiac was shut down, the Commodore was sold as the Chevrolet Caprice PPV.

Beginning this year an all-new VF Commodore will be sold in the United States as the Chevrolet SS. That model was introduced at the Daytona 500 NASCAR race this February. Canada consumers, however, will not get the Chevrolet SS.

Small Car Demand

Despite interest in its larger cars, Holden has found that demand for its volume Cruze small car has fallen. The company also blames a high Australian dollar and “one of the most open and competitive markets in the world,” for planned production cuts that are expected to be finalized by August. Those cuts will slow down car production from 400 units per day to 335, as part of its effort to realign Holden production with current and future demand.

As a result, some 400 jobs will be eliminated at the Elizabeth manufacturing plant and 100 jobs will disappear in Victoria. The company plans to offer Voluntary Separation Packages in a bid to reduce its workforce.

A Challenging Environment

On Monday, Mike Devereux, Chairman and Managing Director, General Motors Holden Ltd., explained that the company had been working aggressively these past 12 months “to address our challenges” by bringing new products to the market and by reducing prices. Said Devereux, “… to protect the long-term future of Holden we have been forced to take these actions and this restructure will better align Holden with projected future volume and workload.”

Devereaux also noted that the Australian automotive industry is heavily trade exposed as low tariffs and a high Australian dollar have made it difficult for Holden to compete against cheap imports. To remain competitive the company has slashed Holden Cruze prices by up to $2,500, but a sharp drop in sales during winter 2012 have not recovered.

The Future of Holden

GM is clearly concerned that its ability to compete in Australia has been diminished. Today, the Sydney Morning Herald reported the political sparring now taking place in Australia in light of approximately $2 billion given to Holden over the past decade. Another $215 million is also on the table, provided that GM follows through on a promised $1 billion investment to release a new Commodore in 2017.

The Australian automotive industry and related industries employ approximately 250,000 people and is considered “an integral part of the Australian economy.” Under the national government’s “new car plan,” Australia is investing $5.4 billion to support an industry that is clearly under siege. That investment, however, may not save Holden from the policies of central banks that are impacting the Australian dollar.


See Also — GM Affirms Opel; Commits Billions to its German Subsidiary

Photo courtesy of General Motors Company.

Filed Under: Automotive News Tagged With: Australia, Chevrolet, Holden, HOLDEN COMMODORE, MANUFACTURING PLANTS, Pontiac

Book Review — Car Guys vs. Bean Counters

June 24, 2011 by admin 1 Comment

Former GM vice-chairman offers an insider’s look at a once proud industry.

Bob Lutz is one of the most colorful, if not controversial figures in the automotive industry today. Although he officially retired from General Motors in 2010, ending a 47-year automotive career that also began with GM and included stints at BMW, Ford and Chrysler, Lutz is now a consultant as well as an author, having published two books including his recently released “Car Guys v. Bean Counters.” This book, published in 2011, takes a look at GM’s rise and fall, but with an eye toward the future – something that Lutz sees as promising for one of the largest automakers in the world.

Maximum Bob

“Car Guys” gives the reader insight into the man whose influence in this important industry is often misunderstood, although the nickname “Maximum Bob” suits him well. This term accurately describes a man who goes full throttle, telling you exactly what he likes or dislikes, ignoring social etiquette and often shaking established, if not erroneous beliefs, including calling global warming “a crock.”

Lutz, now in his late 70s, still resembles the tall, handsome ex-Marine whose visibility was at its nadir for decades, but especially evident while he was serving in his second tenure with GM, spanning from 2001 to 2010. During that decade Lutz served as vice-chairman, or lieutenant for Rick Wagoner and then for three post-bankruptcy GM chairmen.

I met Lutz once, at a meet and greet for new media people held at the 2008 North American International Auto Show in Detroit. I also met Rick Wagoner at the same show, but Lutz’ personality was more front and center, as he explained to his captive, yet attentive audience the virtues of the Chevy Volt, an electrified vehicle still some three years away from production.

Industry Troubles

His most recent book outlines the post-war transformation of an auto industry that went from a global innovative powerhouse to one that was gradually overwhelmed by “process” people and stifled by government regulation. Forever a defender of the U.S. auto industry, Lutz outlines how GM, Ford and Chrysler went from greatness to secondary status in a generation, facing an onslaught of cheaply made Japanese cars that were foisted upon the American populace with the consent of Washington bureaucrats concerned that Japan was at risk of being pulled into emerging China’s orbit. The thinking, according to Lutz, was that if Japan’s insulated economy could be strengthened by exporting its products to a willing American consumer, then everyone would benefit. Except, of course, the Big Three, companies Lutz said were dominated by accountants and very slow to adapt to or at least recognize change.

Much of Lutz’ book points out what went wrong with General Motors, a car company that once dominated the market, producing cars that were stylish, plush, fast and desirable. The transformation from powerhouse to also ran began as the company began to be driven by accountants, with design people stripped of their ability to build cars that were attractive or even worthy of consideration.

Management Missteps

Lutz faults top management and an archaic internal culture that lost sight of what the
customer wanted, producing cars that were ill-conceived and poorly executed. Examples of such included the Cadillac Cimarron, a compact car released in the early 1980s, but sharing the same platform and body of its Chevrolet, Pontiac, Oldsmobile and Buick counterparts. Admitting that Cadillac was never quite the “standard of the world,” nonetheless the brand at one time exuded a certain level of respect whereby luxury products everywhere were defined by the “the Cadillac of….” in its respect industry. “The Cadillac of fashion” or the “Cadillac of new homes,” defined products mirroring a marque that at one time lived up to its exalted status.

The reader also sees where a Fortune 500 company, in a bid to maintain global dominance, made numerous executive and financial decisions which cost the company billions of dollars. Saturn was a plan that was ill-conceived, but did manage to attract a loyal, almost cult-like following. Never particularly fond of this “different” car company, nevertheless Lutz believed that Saturn had the products consumers wanted when the brand was canceled, but wasn’t given the advertising support necessary to advance the brand.

EV1, the electric car project, was too expensive and GM invested far more money in big trucks and SUVs, with not enough going toward small cars. Still, Lutz took to task the media, including a handful of blogger irritants whose GM bashing is wide known. Several times Lutz pointed out media bias and of its spoon-feeding of inaccuracies, if not lies, to an American public who supposedly didn’t know better. The “never can do wrong” Japanese have been proven to be vulnerable, with Lutz pointing out the recent recall problems of Toyota, an archnemeis and sometimes partner with GM.

Reconstructing GM

The best of Lutz is reserved for explaining the years leading up to GM’s downfall and eventual bankruptcy, followed by reconstruction. At once an instructor in the ways of improving automotive design as well as a PR guy not afraid to set the record straight, Lutz fought an uphill battle as vice-chairman, battling a culture steeped in tradition, if not in arcane thinking. The tide, however, was changing as cars such as the 2007 Saturn Aura and 2008 Chevrolet Malibu, reflected a GM that was building vehicles that were stylish, attractive and affordable, winning consecutive North American Car of the Year awards.

Although the company was bleeding billions annually, Lutz explained that GM was turning the corner in 2008, with several new and profitable products in the pipeline including the Chevy Camaro and the Chevrolet Cruze. The Cadillac CTS was in its second generation and successful, and the automaker had the Pontiac G8, arguably one of the best Pontiacs ever built, thanks to its Australian brand, Holden.

The downfall for GM came later that year as America’s financial problems came home to roost and as gas prices topped $4 per gallon. Alone, GM might have survived, but put together these twin challenges hammered the Big Three, leading to GM and Chrysler declaring bankruptcy, with Ford allowed to live on by tapping the funds accumulated from its hocked assets.

Going Global

The remainder of Lutz’ book explains how GM has come back from the precipice and has learned from its mistakes. Lutz warns that government regulations, a biased media and fickle consumers remain challenges for a company that has finally learned how to go global and how to get the product mix right. You’d expect Lutz to interject what he would have done if he were chairman and that he has done – devoting an entire chapter to “what might have been.” Yet, Lutz’s candor is refreshing and eye-opening, while still being able to admit his own mistakes and without shredding every one of his vocal opponents or glorifying his proponents.

“Car Guys” offers to the reader an insider’s glimpse into an industry gone wrong, but one that is far different from what we saw as recently as 2008. Lutz may be retired, but his influence lives on in this book as well as in GM’s current and upcoming product line.

Bibliography

Lutz, Bob, Car Guys v. Bean Counters. Portfolio | Penguin Group USA, 2011


See Also — Book Review — The Allure of the Automobile

Filed Under: Book Reviews Tagged With: BOB LUTZ, book review, BUICK, CADILLAC, Chevrolet, GENERAL MOTORS, GM, HUMMER, OLDSMOBILE, Pontiac, Saab

R.I.P. – Pontiac’s El Camino Wannabe

January 6, 2009 by admin 1 Comment

Pontiac G8 Pickup Truck
General Motors announced that the Pontiac G8 ST, also known as the “El Camino” to car-truck diehards, will not go into production after all. The automaker canceled the project leaving the G8 sedan to soldier on alone.

When GM released the Pontiac G8 last spring, I was thrilled to see that the automaker had finally given the brand a car worthy of the Pontiac name. The G8 is a bold, strong, rear wheel driven five-passenger sedan based on the Australian Holden Commodore platform, just the sort of car needed to redefine the Pontiac name.

Along with the G8, GM had said that a car-truck version of the vehicle was going to be developed, an “El Camino” type truck that stirred the hearts of people who desired to see such a vehicle brought to market. When GM announced a contest to name the truck, the El Camino name received a strong response, but the automaker decided to go with the ST which is a rather dull abbreviation for sport truck.


See Also — The History of the Pontiac Fiero


Alas, the G8 ST will not go into production after all according to sources within and without General Motors. The company placed the project “under review” last month as part of the automaker’s review of its entire portfolio. Though GM hasn’t said whether Pontiac itself is dead, the automaker has no plans to bring the Pontiac G8 ST to market.

As far as this ST fan goes, I am personally very disappointed, though not entirely surprised by the announcement.

Originally slated to launch late this fall, the ST would have been a nice complement to the sedan. But, with GM sales tanking and the world in the grip of a worsening recession, the ST project has been canceled.

This may actually work to GM’s favor as the ST would have been a low volume vehicle in the first place. With gas prices remaining unstable, the ST’s survival would be threatened when gas prices climb as they are expected to do later this spring.

R.I.P. Pontiac G8 ST…we hardly knew ya!


See Also — Will the Ram Rumble Bee Sting the Ford Tremor?

Photo copyright General Motors Company.

Filed Under: Automotive News Tagged With: Chevrolet, EL CAMINO, GENERAL MOTORS, GM, Pontiac, PONTIAC G8, PONTIAC G8 ST, PONTIAC SPORT TRUCK

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