Fourth-generation Prius includes a new plug-in Prius Prime model. How many Prius models are there? Four, including the all-new Prius Prime — a plug-in electric vehicle based on the standard Prius theme. The Prius Prime isn’t the first Prius plug-in hybrid, but it does reflect the presence of Toyota’s latest … Read more
What’s big, beautiful, and seats eight? That would be the LX 570, the largest of four SUVs sold by Lexus, Toyota’s luxury brand. Two hybrid variants are also available. This vehicle takes the bones of the highly capable Toyota Land Cruiser and adds Lexus panache to create one of the … Read more
The Scion FR-S may be the most anonymous of all sporty cars built. This 2+2 rear-wheel drive sport coupe is also sold as the Subaru BRZ, with the two automakers collaborating to build what is essentially a bare bones model to reach first-time buyers. Unfortunately, the combined sales for the … Read more
With the “chicken tax” removed, the Volkswagen Amarok could be readied for the US market. “The power to tax is the power to destroy” — John Marshall There may be no subject more contentious in the United States than taxation. Every citizen pays taxes and it is nearly impossible to … Read more
Lexus brings to the world an affordable sport coupe that isn’t a convertible. The RC is derived from three Lexus models, but has a unique undercarriage. The question not asked is this one — will we see more performance models from Toyota’s premier brand? I am a habitual visitor to … Read more
Rapidly falling gas prices will squeeze Camry Hybrid sales. Through 2014, the Toyota Camry has been the best-selling car model in America, outpacing the likes of the Honda Accord, Nissan Altima and its own compact sibling, the Toyota Corolla. Sales of the standard-bearer Camry routinely top 400,000 units per year, … Read more
Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more