2023 Toyota Corolla Hatchback Review

2023 Toyota Corolla front

Revamped style and comfort meets unmatched reliability and value. The 1980s marked a decline in the popularity of hatchbacks, driven by a series of uninspiring models presented over the years. This led to consumers viewing them negatively for an extended period. However, a few exceptional models persisted, maintaining some life … Read more

2023 Toyota Prius Hybrid Review

2023 Toyota Prius Hybrid

A bold evolution with a sleeker design, better performance, and enhanced safety features. In the transition towards electric vehicles, the Toyota Prius often gets overlooked. This hybrid vehicle has been pivotal in popularizing electrification among the public and has consistently set the standard. The 2023 iteration is an all-new Prius … Read more

2023 Toyota Sequoia Review

2023 Toyota Sequioa front

Revamped Toyota Sequoia roars into 2023 with hybrid power and cutting-edge tech. Fifteen years is a long time between new models. That’s how long Toyota Sequoia fans have been waiting for an overhaul of this three-row, full-size sport utility vehicle. Based on the same platform underpinning the Toyota Tundra pickup … Read more

The History of the Toyota MR2 in the US

Toyota MR2 history

OH CRAP! IT’S MR. TWO! This automotive supervillain has junk not in the front, not in the trunk, but in the rear-middle of its bodacious figure. It’s the Toyota MR2 mid-engined sports car, and it’s responsible for popularizing affordable, mid-engine enthusiast cars for those that want to get around a … Read more

The Toyota Experience Center is on a Different Level

1958 Toyopet Crown

The hidden gem of the Toyota Experience Center. Toyota Motor Corporation is one of the largest automotive manufacturers in the world. It also has a strong presence in North America, a market that outsells its Japanese home market, 2-to-1. Comprised chiefly of the Toyota and Lexus brands, the company has … Read more

Behind the Wheel of a 2023 Toyota GR Supra (Review)

2023 Toyota GR Supra

In an age where electrified vehicles enjoy enormous recognition, it’s refreshing when manufacturers remember traditional enthusiasts. The Toyota GR Supra is a modern sports car from the world’s leader in hybrid technology, a proper reminder that the internal combustion engine remains important. That Toyota pragmatically partnered with BMW to revive … Read more

2022 Toyota RAV4 Off-Road, or Not?

Toyota RAV4 Off Road

The Toyota RAV4 is a compact crossover SUV, a model available in standard, hybrid, and plug-in hybrid configurations. It now outsells the midsize Camry sedan and compact Corolla sedan and hatchback and is one of the best-selling vehicles in America. With such a strong nameplate driving sales, the automaker is … Read more

Automakers Seek EV Tax Credit Expansion

If you’re a builder of an electric vehicle, one of the selling points is a federal tax credit of up to $7,500 available to most buyers. The credit saves customers money on their taxes, effectively reducing their ownership costs. Plug-In Electric Drive Vehicle Credit Available for applicable vehicles purchased after … Read more

First Look: 2023 Toyota Sequoia

2023 Toyota Sequoia red

If the Toyota Sequoia is a mystery to you, then you’re in strong company. Last updated in 2008, this full-size SUV is all-new for 2023. Certainly, 15 years is a long time between updates, which explains why the Sequoia does not ring a bell with some. But thanks to an … Read more

Quick Spin: 2023 Toyota bZ4X

2023 Toyota bz4x

Spending a week or even a full day with a new model gives us a proper introduction to the vehicle. But when time is of the essence, sometimes there are only minutes available for a preview. That is exactly what happened during a near week-long press trip to Toyota’s headquarters … Read more

At a Glance: 2023 Toyota Corolla Cross Hybrid

2023 Toyota Corolla Cross Hybrid

If Toyota creates an all-new product, a hybrid is certain to follow, right? It almost seems that way. Ever since the Prius rolled out in the late 1990s and was followed by hybrid variants of other Toyota models, it is almost a given that a gas-electric version follows. But there … Read more

Beyond 40 With the Toyota 4Runner

Toyota 4Runner 40th anniversary

If you’re an off-road enthusiast, then you’re familiar with the Toyota 4 Runner. This midsize, traditional body-on-frame SUV is an uncommon model in a segment dominated by crossovers. Yet, like the Jeep Wrangler and the revived Ford Bronco, its fandom remains strong some 40 years after it was introduced. Toyota … Read more

Toyota Marks 25 Years of the Sienna

Toyota Sienna 25th anniversary

How do you mark 25 years for one of your most enduring models? By developing a commemorative edition and limiting its availability, that is how. In this case, the Toyota Sienna has reached its 25th anniversary and that’s quite a milestone in a segment some wrote off years ago. Introduced … Read more

2023 Lexus UXh Offers an EV Template (Preview)

2023 Lexus UXH preview

The 2023 Lexus UXh receives updates; the gas-only model goes away. Lexus’ smallest crossover utility vehicle is going full hybrid for 2023. At least in the U.S. market. Beginning late this summer, the UX line becomes synonymous with hybrid only as it loses its gas-only model. The move follows what … Read more

Heated Seat Subscriptions and Other Tomfoolery

heated seats buttons

Car manufacturers are pushing subscriptions on buyers to bolster their bottom lines. If automakers have their way, you may soon pay a monthly charge for heated seats, remote start, infotainment system connectivity, and a host of other features or services included in the upfront price. Yes, tomfoolery abounds in an … Read more

Hot Hatch! Toyota GR Corolla.

Toyota GR Corolla

Grrrr! With the GR Corolla! The rumor mill suggested it, but it wasn’t until March came to an end that Toyota confirmed that the GR Corolla is, in fact, REAL. No, this is not some April Fool’s Day prank. The Corolla line is indeed expanding to accommodate a performance variant … Read more

Does the New Toyota Tundra Earn Its Place?

Toyota Tundra 1794 Edition

Until the late 1960s and early 1970s, Japanese vehicles were not much of a threat in the U.S. market. At that time, the Big Three domestic manufacturers dominated, with General Motors, the Ford Motor Company, and the Chrysler Corporation battling it out. Sure, Volkswagen had a place at the table … Read more

The Venerable Toyota Corolla Stands Strong

2022 Toyota Corolla

The 2022 Toyota Corolla soldiers on in the shrinking compact car segment. More than a half-century has passed, and the Toyota Corolla is one of the most recognized models in the world. In the U.S. market, sedan and hatchback versions are available, as is a hybrid. The Corolla remains a … Read more

2022 Brand Value: Tesla Shows Strongest Growth

Tesla brand

We love our brands and often base our purchases on recognition. Indeed, household names such as General Electric, DuPont, and General Motors enjoy a century (or two) of consumer support, but they are far from alone among the popular brands. Brand Finance, which tracks the popularity of some 5,000 brands … Read more

Kia, Buick Top J.D. Power Dependability Survey

Lexus UX Hybrid

Vehicle dependability is a huge consideration for consumers and who can blame them? After all, we expect our new rides to give us many years of trouble-free driving without niggling problems undermining that experience. In the most recent Vehicle Dependability Study released by J.D. Power, Kia took top honors. The … Read more

Introducing the 2023 Toyota Sequoia

2023 Toyota Sequoia

An all-new 2023 Toyota Sequoia is on its way this summer. This third-generation model is redesigned for the 2023 model year. The latest Sequoia will showcase a twin-turbocharged V6 hybrid arrangement as standard equipment. Initially revealed on the Tundra, this hybrid makes 437 horsepower and 583 pound-feet of torque. Known … Read more

Luxury Pinnacle: 2022 Toyota Tundra Capstone

2022 Toyota Tundra Capstone

With the launch of its all-new Tundra pickup truck model in 2022, Toyota made it clear that it was staying put in a segment dominated by domestic manufacturers. The third-generation Toyota Tundra is here, a more formidable competitor than before. But the one thing the Tundra has lacked is a … Read more

Snapshot: 2021 U.S. Auto Sales

2021

The figures are in for 2021 U.S. auto sales and the numbers are revealing. We learned that Toyota overtook GM in total sales, the first time a foreign manufacturer unseated a domestic leader. GM’s sales fell 13 percent over 2020, while Toyota’s rose by 10 percent. Both manufacturers were impacted … Read more

At a Glance: The Electric Lexus RZ 450e

Lexus RZ 450e

Toyota Motor Corporation announced this week that the company is investing $70 billion to move the automaker toward an electrified future. The pivot includes both its Toyota and Lexus brands, with the latter slated to become electric only. Kicking off the effort for the luxury marque is the Lexus RZ … Read more

Highlights of the 2022 Toyota Avalon

2022 toyota avalon overview

The Toyota Avalon is a large sedan. Introduced in the 1990s, the Avalon has played a significant role in expanding Toyota’s product reach to segments never previously tapped. But like other flagship sedans, the Avalon is on its way out. Indeed, 2022 is the final model year for the Avalon … Read more

The Toyota bZ4X BEV Rolls Out Spring 2022

Toyota bZ4X

An all-new electric vehicle model is on the way, with a spring 2022 arrival set. Dubbed the Toyota bZ4X, the latest vehicle joins a long list of electrified Toyota models. It is the first of a new line of fully electric vehicles slated for the North American and global markets, … Read more

About the Toyota Mirai

The second-generation Mirai may be the most luxurious Toyota ever. The Toyota Mirai is a fuel-cell vehicle, an outlier in the electric vehicle field. Introduced in 2015, the Mirai utilizes hydrogen to replenish its fuel cells to make electricity. Thus, its availability is limited to places that can support it, … Read more