2020 Mercedes-AMG GLC 63 S: A Powerhouse of Luxury

2020 Mercedes AMG GLC 63 S

AMG is the performance division of Mercedes-Benz and earns its place in the product line by substituting its name for Benz. Thus, you have vehicles such as the Mercedes-AMG GLC 63 S Coupe, which immediately suggests a high-performance model. Carried out further, the GLC, in this case, represents the GLC-Class, … Read more

2020 Mercedes-Benz GLE: A Technological Tour de Force

2020 Mercedes Benz GLE

Handsome styling, ample luxury, and advanced technologies. If patience is a virtue, then I exceed in virtuosity. At least when it comes to reviewing a Mercedes-Benz vehicle. Eight years after my first-ever review, I finally had the opportunity to evaluate a Mercedes model other than one briefly encountered at a … Read more

2016 Infiniti Q70L (Long-Wheelbase Luxury)

2016 Infiniti Q70l review

Infiniti’s athletic midsize sedan can be had in an extended wheelbase version. The elongated model delivers best-in-class rear seat legroom. The luxury market is an intensely competitive one with BMW, Mercedes-Benz, and Lexus seated as the top sellers. The first two marques rely on diesels to supplement their gasoline offerings; … Read more

Automotive Branding: Are Sub-Brands the Way to Go?

2014 BMW i3

Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more