All-New Cadillac Lyriq Sells Out in 4 Hours

Cadillac Lyriq

The Cadillac Lyriq adds 76 miles of driving range in 10 minutes with DC fast charging. On May 19, Cadillac’s first-ever all-electric vehicle went on sale at 9 a.m. By 1 p.m., the 2023 Lyriq sold out, leaving some customers waiting for the 2024s. Cadillac did not say how many … Read more

About the Electric Cadillac Celestiq

2022 Cadillac Lyriq grill

The Celestiq in one of several all-electric models planned for Cadillac. GM, much as nearly every other major vehicle manufacturer has planned, promises to embrace electrification in a big way. This comes from a company that built the all-electric EV-1 in the 1990s, effectively launching the modern electric car era. … Read more

Is GM Planning a Cadillac Sports Car?

Cadillac sports car rendering

The Cadillac nameplate represents luxury, but it also includes performance, particularly with its three V-Series models. Indeed, the CT4-V and CT5-V Blackwing sedans along with the Escalade-V SUV accentuate this brand’s muscle. We know Cadillac and all GM brands are beginning the long pivot to electrification. This week, Cadillac opens … Read more

Preview: Here’s Your $150K 2023 Cadillac Escalade-V

2023 Cadillac Escalade V

Are you ready for the most expensive Cadillac model ever? The 2023 Escalade-V is just that, a $149,990 tribute to luxury, technological geekdom, and performance. Packed with a supercharged V8, this high-performance model is the most powerful SUV in its class and heralds the marque’s 120th anniversary. To the surprise … Read more

Car Guys vs. Bean Counters (Book Review)

Car Guys vs Bean Counters book review

Former GM vice-chairman offers an insider’s look at a once proud industry. Bob Lutz is one of the most colorful, if not controversial figures in the automotive industry today. Although he officially retired from General Motors in 2010, ending a 47-year automotive career that also began with GM and included … Read more

Automotive Branding: Are Sub-Brands the Way to Go?

2014 BMW i3

Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more

We Bid the 2020 Cadillac Escalade a Fond Farewell

2020 Cadillac Escalade

The Cadillac Escalade has always represented excess with its imposing presence, oversized grille, and massive amounts of bling. It has evolved through four generations and remains the best seller in its class. The all-new fifth-generation and 2021 Cadillac Escalade will arrive sometime next year. And if the spy shots are … Read more

3 Cadillac Crossovers for 2019

2019 Cadillac XT4

Cadillac crossovers will soon number three. Five years later, Cadillac followed with the SRX, a wagon-like SUV which shared its underpinnings with the CTS sedan. But something happened along the way as the marque failed to keep up with the competition, which continued to roll out more models to fill … Read more

Heated Seat Subscriptions and Other Tomfoolery

heated seats buttons

Car manufacturers are pushing subscriptions on buyers to bolster their bottom lines. If automakers have their way, you may soon pay a monthly charge for heated seats, remote start, infotainment system connectivity, and a host of other features or services included in the upfront price. Yes, tomfoolery abounds in an … Read more

472-Horsepower Rocket: 2022 Cadillac CT4-V Blackwing

2022 cadillac ct4 v blackwing

The Blackwing gives the Cadillac CT4 luxury performance cred. Cadillac recently massaged its performance offerings in a not-so-insignificant way. The V-Sport line is gone with the existing and previous range-topping V-Series taking its place. At the top of this performance matrix is the Blackwing, this marque’s answer to Mercedes-AMG, BMW … Read more