The calendar year is officially drawing to a close and that means one thing: year end car deals can be had. Why such an emphasis on pushing more metal out of dealer showrooms at this time of the year? Bragging rights, mostly. Auto industry executives are seeking to demonstrate to … Read more
We love our brands and often base our purchases on recognition. Indeed, household names such as General Electric, DuPont, and General Motors enjoy a century (or two) of consumer support, but they are far from alone among the popular brands. Brand Finance, which tracks the popularity of some 5,000 brands … Read more
Daimler AG, the parent company of Mercedes-Benz, has a new name. As of February 1, 2022, the company is formally called Mercedes-Benz AG. The moniker represents Daimler’s passenger vehicle operation only, following the spinoff of the company’s truck and bus division that’s officially known as Daimler Truck AG. Mercedes-Benz AG … Read more
If you are looking for an informal meetup of car enthusiasts, then a Cars and Coffee event is the place to go. This past Sat., I happened upon the local gathering in Cary, NC, featuring more than 100 vintage, classic, exotic, Asian, European and American models. Cars and Coffee Cars … Read more
Featured Image: The BMW i3 launches the “i” sub-brand. Ask what should seem to be a fairly straightforward question and you would hope for similarly worded answers. That wasn’t the case when I made a query to auto industry and public relations professionals about branding. That query asked: Are sub-brands … Read more
The story behind car marques and the trademarks that define them. They are almost always easily recognizable with just one glance. What am I talking about? Car logos and emblems, “symbols” that tell you what a car brand is, usually without words. Every manufacturer has them with some maintaining their … Read more
New Mercedes model pushes the styling envelope. There are times when an automaker shows a new model and the Internet is lit up with positive or negative comments. There are other times when all you hear is crickets. The Mercedes-Benz GLE Coupe lies somewhere between both extremes, a 2016 model … Read more
The auto industry takes to New York to showcase its very best. The Big Apple lives up to its name with every major event done in a spectacular way. Fashion Week, Macy’s Thanksgiving Day Parade, and New Year’s Eve in Times Square are among the annual occurrences that keep New … Read more
Aston Martin released their first-ever SUV, dubbed the Aston Martin DBX, in 2020. Like the Lamborghini Urus, questions greeted the DBX’s arrival, including why was it developed? Simply put, Aston Martin couldn’t pass on a chance at entering the hugely profitable SUV market, while extending its global presence. As it … Read more
The Hyundai Equus is the top-of-the-line model in this Korean brands arsenal, a true-blue full-size luxury sedan that is in the same class as the Lexus LS, Audi A8, BMW 7 Series, and the Mercedes-Benz S-Class. It retails for about $10,000 less than the Lexus and comes in at a … Read more