2022 Brand Value: Tesla Shows Strongest Growth

Tesla brand

We love our brands and often base our purchases on recognition. Indeed, household names such as General Electric, DuPont, and General Motors enjoy a century (or two) of consumer support, but they are far from alone among the popular brands. Brand Finance, which tracks the popularity of some 5,000 brands … Read more

Daimler Rebrands as Mercedes-Benz AG

mercedes benz emblem

Daimler AG, the parent company of Mercedes-Benz, has a new name. As of February 1, 2022, the company is formally called Mercedes-Benz AG. The moniker represents Daimler’s passenger vehicle operation only, following the spinoff of the company’s truck and bus division that’s officially known as Daimler Truck AG. Mercedes-Benz AG … Read more

2021 Aston Martin DBX Overview

2021 Aston Martin DBX

Aston Martin released their first-ever SUV, dubbed the Aston Martin DBX, in 2020. Like the Lamborghini Urus, questions greeted the DBX’s arrival, including why was it developed? Simply put, Aston Martin couldn’t pass on a chance at entering the hugely profitable SUV market, while extending its global presence. As it … Read more

2020 Mercedes-AMG C 63 S Sedan Review

2020 Mercedes AMG C63 S

Fast coupes and sedans once held sway on American roads, but crossovers have largely eclipsed them, at least in terms of availability. But not every manufacturer is neglecting cars, with Mercedes-Benz a fitting example of a luxury marque that’s staying the course. Mercedes-Benz models with performance credentials are marketed as … Read more

2020 Mercedes-AMG GLC 63 S Review

2020 Mercedes AMG GLC 63 S

AMG is the performance division of Mercedes-Benz and earns its place in the product line by substituting its name for Benz. Thus, you have vehicles such as the Mercedes-AMG GLC 63 S Coupe, which immediately suggests a high-performance model. Carried out further, the GLC, in this case, represents the GLC-Class, … Read more

2019 Mercedes-AMG C43 Coupe Review

2019 Mercedes AMG C43 Coupe review

AMG is the performance side of Mercedes-Benz, thus all such models are known as Mercedes-AMG, with Benz not even mentioned. The AMG line is impressive, covering nearly three dozen models, including coupes, convertibles, sedans, wagons, and roadsters. The marque’s popular C-Class range of compact luxury coupes, convertibles, and sedans, serves … Read more

2020 Mercedes-Benz GLE SUV Review

2020 Mercedes Benz GLE

Handsome styling, ample luxury, and advanced technologies. If patience is a virtue, then I exceed in virtuosity. At least when it comes to reviewing a Mercedes-Benz vehicle. Eight years after my first-ever review, I finally had the opportunity to evaluate a Mercedes model other than one briefly encountered at a … Read more

2019 New York International Auto Show Highlights

2019 NY international auto show

The auto industry takes to New York to showcase its very best. The Big Apple lives up to its name with every major event done in a spectacular way. Fashion Week, Macy’s Thanksgiving Day Parade, and New Year’s Eve in Times Square are among the annual occurrences that keep New … Read more

Car Marques (Book Review)

Car Marques book review

The story behind car marques and the trademarks that define them. They are almost always easily recognizable with just one glance. What am I talking about? Car logos and emblems, “symbols” that tell you what a car brand is, usually without words. Every manufacturer has them with some maintaining their … Read more